3 Reasons Why Your Emails Are Not Being Responded To

Email deliverables are important - with an estimated 74 trillion emails being sent every year, it is necessary that your emails are reaching its intended inboxes. But reaching the inbox is one thing - acting upon it is another.

True, you can work on your subject line, making it catchy and arresting audience's interest, but that will only help to improve email opens. Conversions are still a matter of concern.

So why not examine what you are doing wrong with your emails that it is not encouraging conversions?

Here are the 3 popular reasons why emails do not get responded to:

Your emails are not personalized enough

Remarkable as it may be, personalized emails have 41% higher CTRs than non-personalized ones - and even then 70% marketers fail to personalize their email marketing messages. Personalization however does not mean adding the "name" of the recipient in the body of the email. It means creating content unique and relevant to your recipient.

But wait - how is that possible when you are sending thousands of emails? The answer lies in using segmented email lists. Segment your audience as per their preference and personalize emails as per that.

Some of the other things to remember during personalization include:

• Working on the "From" section - use your name instead of a company name
• In case you are running a contest, use email marketing automation to send personalized emails.

Social media proof and Mentions are lacking

Is your email being sent out without including the social handles? Not a smart move considering people like to know what others are thinking of your brand as well. When adding social icons however, it is wise to ensure that you are actually active on the platform and you have positive feedback on your page. It's of no use to drive people to your social page and then let them see only 200 likes or 500 followers. Not a very appealing number.

Also, when you are constructing the body of your emails, it's a good practice to include the names of some reliable client or event testimonial. People find these social signs more credible to believe than self-bragging. You are probably missing all mentions of your brand in your email messages and hence missing out on conversions as well.

Where is the carrot?

Whether you are into B2B or B2C marketing, the carrot or "added benefit" works for all.

If you are familiar with online shopping then the term 'cart abandonment' will not be new to you. What will also not be new is, receiving an email from the eCommerce vendor, reminding you in a polite way that things are waiting in your cart. If you still do not respond, there will probably be an email after two days with an additional 5% discount if you buy now!

This is also true with customers who have not been active for a while. You may be familiar receiving emails with subject lines like -"We have missed you!" or "Áre you still interested?"

The question is, have you been using these methods of audience engagement for your email campaigns? If not, this is probably where you can work on.

Go back to your email database today and identify customers who have not done business in the last 6 months and there you have something to look forward to with your business!

SOURCE

6 Different Models Of Internet Marketing

In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else - including self-belief in your business success. Here, I am going to explain the 6 different models of internet marketing which is quite general by its definition.

1. Affiliate Marketing  -  The first model is by far the most basic and yet essential for all newbies to get started. That is by promoting other people's products and services - be it digital or physical - and get paid in return. There are many ways you can go about doing so but that is another topic I will cover for the day.

2. E-Commerce  -  The second model is e-commerce. While it may seem similar to promoting physical products as affiliate at first glance, it is not.

What this essentially means is that instead of having a physical store which can cost you tens of thousands in rent, staff and inventory costs, you can have a virtual one in the form of an e-commerce website instead.  In contrary to the traditional model, you do not need to have huge inventory at home.

You just need to have good connections of reliable suppliers who are willing to deliver the products for you to your customers while making sure they are in great condition and exactly what your customers required upon placing orders.

The only con is that building an e-commerce store is very challenging. Especially for a beginner who does not know anything about web design.

Even if you hired a freelancer, you may have to pay hundreds and even thousands of dollars because of the perceived value as in your store can earn you much more than what you invest initially in the long run though you do not get to make that money immediately.

3. Local Business Consulting  -  If you are already proficient in building websites and getting them ranked on top of Google, you can be a local business consultant to offline business owners whether they are running companies, cafes or shops.

If you are able to get customers throughout other online strategies as well, that will be even better.

However, I do not recommend this to newbies as most business owners are very selective in who to hire the same way as who they should employ in job interviews.

4. Freelancing  -  You can also do freelance work for internet marketers if you are good in building websites, writing content like articles, blog posts, e-books and short reports, designing banners, e-covers and graphics.

But do not expect to get high pay unless you are an experience programmer and software developer.

You may head down to sites like Elance, Fiverr and Guru to offer your services.

5. Mobile Apps  -  This is another profession you may consider if you like to learn and earn from designing mobile apps for people.

Given the fact that iPhones are very popular these days and people tend to surf web through those to laptops and desktops, this is another model you should consider.

6. Creating And Selling Your Own Information Products  -  I did cover this topic briefly in my article on the Two Sides Of Affiliate Marketing Coin.

What this means is you write your e-books and design your own video tutorials teaching people on how to do certain things based on your expertise and experience.

It does not have to be just internet marketing.

It can be other things like smart business investing, wise financial management, personal development and health-related topics.

Or even hobbies based on your personal passion as well as that of others.

SOURCE