When You Know Your "Why" You'll Connect With Your Audience

Why do you have an online business? If you're just working to make a lot of money, you may find it challenging to reach your goal. That's because online business efforts are much more successful when they are laser targeted.

You should undoubtedly be marketing to a smaller, niche target, rather than a huge field. It's much easier to connect with a smaller, very precise group of people than the entire marketplace.

You'll also find success quicker, and easier, when you establish the "Why" that drives you.

What's Your "Why"?

What's the reason you're running your online business? Your initial answer is going to be pretty general. You may reply that your online business will ideally make you rich. You might also say you don't like your boss, and hate working for someone else.

If your instant response is, "Because I want to be rich," ask yourself "why" you want to be rich. Having wealth is fine, but what do you want from the money that you hope to make? Ask yourself why lots of money is important to you.

For example, do you want people to look up to you because you're rich? Perhaps you would like to be able to donate large amounts of money to charitable organizations so that you can help others? In either case, you've found the root cause for your surface goal of making lots of money.

Why Your "Why" Is So Important

People identify with passion. When you keep your "Big Why" at the front of your mind, it drives every one of your business efforts. It becomes clear to your prospects and target audience. People that have that same focus, those that hold your important ideals in high esteem, will be happy to become your customers and clients.

That is because they think like you do. It's easy for you to connect with them, mentally and emotionally. This is why digging down to your base reason for everything that you do is so important in business.

Business Can Be Tough

Business can be tough at times. Just like any other business, your online business will have highs and lows, good times and bad. If you are not 100% committed to a laser targeted vision that you hold above all other ideas, there are going to be times when you may think about throwing in the towel.

If you have identified, embraced and written down your "Big Why", working through any type of setbacks and business difficulties will be no problem at all.

One of the most challenging problems you can face when you're an online home business owner is being taken seriously. You can have issues with family, friends and strangers alike. Why are they so suspicions and skeptical? Fortunately, there are a number of ways to deal with the different people in your life to make them take you seriously as an online business owner:

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How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships...

6 Simple Internet Marketing Tactics (That Don't Cost A Penny)

Internet marketing doesn't have to be difficult and doesn't have to cost you a fortune. In fact there a number of internet marketing tactics that are highly effective and don't cost a penny.

1. Email Marketing

Possibly the most effective form of internet marketing is email marketing. Email marketing enables you to develop a relationship with your potential customer so that they come to know, like and trust you and as a result, be more inclined to buy from you. As an online business owner, you should be constantly building your email list of prospects. These are people who have shown an interest in your business and given you their permission to send them more information by email.

2. Social Media

As a general rule, most social media platforms, like Facebook, Twitter, Pinterest, LinkedIn and Instagram work best for doing a very specific job for your business. And that's creating leads, not sales. Interact with with your target market on social media, deliver valuable information, answer questions, offer quizzes and create contests. All this generates interest in your business and pushes traffic to your website.

3. Give Away Value (For Free)

People love getting something for free. If they know that what you give away is of value to them, they will happily exchange this for their email address (see point #1 above). Items like reports, eBooks, PDFs and even videos are all excellent ways to do this. Regular newsletters will help you keep customers that you already have. Free items that offer value can also be passed around internet from person to person, all driving traffic back to your website.

4. Video Marketing

Videos are easy to create and there are lots of free tools to enhance your video. People enjoy watching videos. They boost traffic to your website and it's a great way to promote your products and services. Plus, you don't even need to appear on camera if you don't want to.

5. Write A Blog

Blogging is all about informing and educating. Writing a blog helps to broaden your business, catch the attention of more clients and maintain relationships with your existing customers.Regular blog updates keep your website content fresh which helps to get your website noticed by the search engines.

6. Search Engine Optimization (SEO)

This organic, or unpaid traffic, is important for every online business. It's all about getting the right keywords and phrases onto your website pages so that the search engines see your website and list it in their search page search results.

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Tips to Promote Small Businesses Through Facebook Marketing

Do you want to grow your business digitally?

Do you want to promote your business through social media? The answer is simple- That is Facebook. Facebook is a huge success among a lot of successful entrepreneurs.

About all consumers utilise the Web to scan for local businesses - and the greater part of them are on Facebook. The site is the greatest person to person communication platform on the planet by a long shot, with more than a billion active users.

In the interim, the social media monster is consistently taking off elements to help clients discover small businesses while helping small businesses interface with potential new clients.

A decent Facebook presence can help you connect with your fans and develop your business. Be that as it may, with such a variety of approaches to promote your business on Facebook, it's hard to know where to start.

For successful promotion through Facebook read these steps

Creating your business Page:

Your Facebook Page is your business' homepage on the social networking site. A Page is a great deal like a normal Facebook profile, yet for brands and organisations.

You will interact with Facebook clients through your business' page, so ensure it genuinely mirrors your image. Utilise your business logo as the essential photograph for your Page, and pick a cover photograph that is alluring and exhibits what your business does.

Write catchy phrases to depict your image, and pick a paramount Web address. your brand name must contain after the Facebook domain name.

Sharing Images, Posts & Videos:

It's insufficient just to have a Facebook Page. To get attention from your followers you'll have to make advantageous, good content for your fans.

Clients who like your page will see your posts appear in their fundamental Facebook news feed, so get cracking. You can share updates, photographs, videos, promotions and significantly more.

The best Facebook posts - the ones that drive a great many people to comment, share and like - are short and visual. Search for approaches to add a visual element to your posts, regardless of whether it's a short video cut, a photograph from inside your store, or simply stock art.

Facebook's Page Insights device removes the mystery from sharing. The apparatus, open from your Facebook Page's Admin menu, gives profitable data on supporter action. For instance, it can disclose to you what time the vast majority see your substance so you can arrange your advancements.

Begin making associations:

What great is sharing content if no one sees it? Luckily, Facebook has built-in tools to help you build an online following.

To start with, look at the Build Audience tools found in your Page's Admin menu. You'll discover alternatives to welcome both your Facebook friends and email contacts to follow your Page.

Traditional marketing techniques can help you develop your crowd past your current following. That implies publicizing your Facebook Page's address on signs in your store, on your business card, in messages you send, and on whatever other marketing materials you deliver for your business.

On the off chance that you set aside the opportunity to make a memorable URL for your Page from the begin, it will be easier to promote it in the future.

Draw in your followers:

Then, you can develop your audience of people naturally by making content that your supporters need to share, as and comment on.

The key is to post quality content frequently. That implies sharing updates that are important to your crowd in any event on more than one occasion for every week. For best outcomes, try taking a friendly, conversational tone, and recollect to be brief.

Keep your updates timely, and react specifically to comments and private messages. Making an exchange with your followers will urge them to draw in with your posts later on.

Use friends of fans:

New clients will most probably attempt your business if their friends as of now utilise it. Facebook gives you a chance to use informal chat to promote your item or service.

Remember that when a fan interfaces with your Page, their friends will see the movement in their news feeds.

You can encourage more communication in an assortment of ways. Set up surveys and ask questions on your Facebook Page that fans can't avoid reacting to.

Urge clients to check into your business on Facebook when they visit by offering a little discount for any individual who does. Checking in is an element that permits clients to tell their companions of where they are.

You can likewise make unique occasions and restricted time advancements and welcome your adherents, who can welcome their companions thus.

Consider Facebook advertisements:

Facebook additionally offers traditional advertising alternatives that let you position your custom advertisements in clients' news feeds. The advertisements show up as special posts and direct any individual who clicks straight to your site.

Since Facebook gathers stacks of client information, it can focus on your promotion to clients who are destined to be interested in your item or service.

The stage likewise highlights an investigation device to help you comprehend which promotions drive interest and sales.

For your social media needs visit us at http://www.brightbridge.co

SOURCE

9 Proofs You Can Increase Your Brain Power

The philosophy of Stoicism - Massimo Pigliucci

It seems that I have been stoical all my life without fully realising it. You are never too old!

How to Get More Views on YouTube

Marketing Online For Business Startups

If an item as lowly as a Figit Spinner can take the Internet by storm in as little as three days and show up in class rooms across the nation a short week later, why can't your business power up and show up?

Let's max out a list of possible marketing options for your business online, within the next ten days and see if we can't send your business to the front page!

Are you ready?

• Facebook Fan Page. Invite your friends.
• Twitter #hashtags. Capture attention with keyword tags.
• LinkedIn Articles. Share with your groups. Tweet it out!
• Pinterest? Oh yes. Share your pictures. Show them off.
• Tumbler. Definitely, tumble out your release.
• Blogger. Share it. Reblog it. Invite friends to post it.
• WordPress. Reposting. News blast. Blog blast. Notify.
• Sumo. Kill it with Sumo, and share it everywhere Sumo goes.
• Yelp. Review it. Post it. Renew it.
• Amazon. Write it. Book it. Create a White Paper. Sell it.
• eBay. Auction block it. Post it. Reuse it.
• StumbleUpOn. Send it out with keyword precision.
• MapIt. Put your address on the map.
• Google it. Make sure you've registered your business with Google.
• Bing it. Register on Bing and show up on the wall.
• Yahoo it. Send it out to Yahoo News. Post it. Update it. Press Release it.
• Snapchat it? Of course, post a picture and meme it.
• WordStream it.
• PPC it.
• Banner ad and Press Release it.
• As your friends to share it. Scare it. Double dare it.
• Sing it. Make it a celebrity.
• YouTube it. Video and Audio share it.
• SlideShare it. Add the slides and words to it.
• Groupon it. Coupons work. Discount it.
• TRY to hide it.
• Secretize it.

I don't know about you, but some of the most exciting, most responsive advertising I've found online is FUN. When you're really having a good time sharing your business on the internet, others want to know what you've got. A great way to market your business online, is to stir up some action.

Food places and coffee shops can invite tribute artists to come in for a visit. Imagine, photos of Elvis seated at the coffee bar with your customers? Or maybe your customers are younger and would prefer Taylor Swift. My favorite recent marketing event was a joint effort with a coffee shop /bookstore where a book signing took place, and we invited local football team members to come by and sign autographs.

Need an event? Find a local celebrity and send out the press releases. Be sure your Social Media is turned on!

Need to put your new business startup on Main Street? Jan Verhoeff knows how to schedule events, attract attention, and drive traffic. Contact her for more great ideas at http://janverhoeff.com

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90 year old takes SIXTH DEGREE COURSE

Today on the news, a 90 year old woman, Joy Gibson. talked about the sixth University degree she is currently working on. Having covered philosophy; Shakespeare; Elizabethan costume (she couldn't remember the others) she thought it would be good if she could complete the seventh in time for her 100th birthday. Amazing, I'll have to recruit her for to promote my business.
You are never too old!
Heres to you Joy, to your success.



Pic - The Royal Shakespeare Theatre, Stratford upon Avon

FOR FREE ADVICE ON ACHIEVING A COMFORTABLE RETIREMENT INCOME  go to

https://tiny.cc/2y17ky

6 MINS FOR THE NEXT 60 YEARS OF YOUR LIFE - A RANT

This fully endorses my mantra 'You are never too old', a no holds barred by view by Gary V of the potential of the 'Senior Citizens' who have given up. Often for no fault of their own having reached the age of retirement and feeling as though they are on the scrap heap they are just whiling the time away 'til they die.

Another of my 'mantras' is that 'you are born, you live, you die', the point is there is plenty of living left in you, all it needs is a 'spark' to ignite the desire.

Check out  https://tiny.cc/2y17ky for a glimpse of what the future could hold for you.

You are never too old!!!

https://tiny.cc/2y17ky

Neil deGrasse Tyson on Knowledge vs. Thinking

You write amazing content and you post it for all the right people to read. Then what happens? Either your content makes a big splash or it doesn't. If the impact isn't there, there are things that you can do to change that. It is all in the targeting.

It is all in the story 

Every piece of content that you write must have a story in it. You don't want to tell the same story every time but each story should be filled with interesting, compelling words that resonate with your target audience. Your story is a demonstration of how human you are and how much like them you are in so many different ways.

Timing is critical 

Although your content must be top quality and it must contain all sorts of things that will make it draw attention, there are still other elements that go into the formula that will make it successful. One of those things is timing. At this point, without a doubt, you will have established the correct (and most appropriate) target audience before this point. Of course, it goes without saying that your content is perfect (or, as close to it as possible) before this point as well.

Now, all you need to worry about is when to post the content for maximum impact. Of course, you probably understand that your content must also be in the proper format, use of language, and the appropriate device as well.

At this point, it is probably helpful to examine the various aspects of this more closely.

• Posting to the appropriate people: The first concept that should drive you is that your content should be married to your target audience. Obviously, if the content is not of interest to your target audience, they will not read what you are posting. If that is the case, you will not have an opportunity to develop any sort of meaningful relationship with them. Without a relationship, you won't get anywhere. Your content will need to resonate with your target audience members. Your story will need to connect with them on an emotional level because the experiences that you are discussing are their experiences too. Your story must be extremely personal to them.


• Posting the appropriate content: When it comes to your content, it does not go without saying that any content will do. Your content should be well-thought-out and well executed. The truth is that you have taken a great deal of time and effort to establish exactly who your target audience members are and you have taken great pains to make sure that your content truly speaks to those target audience members.


• Posting in the appropriate place at the appropriate time: This is one of the most critical aspects of your content's success. It is very important for you to establish a solid relationship with your target audience members way before you reach this point. Assuming that you have been able to do that, you will come to understand their habits and preferences as far as reading posts online and interacting are concerned. That will drive you to post your content in the right groups and at the right times of day and on the most effective days of the week. It isn't that difficult to establish this. It is just that you need to wrap your mind around those concepts for them to work for you.


• Posting in the appropriate format and on the appropriate device: This is more important than you might think. Considering how many people view their content on some sort of mobile device nowadays, it is important that you optimize your content accordingly. The average business person is most likely not sitting in front of the computer on the desk, waiting for content to come in. He or she is on the go, attending meetings, etc. Content must be at the person's fingertips wherever he or she happens to be at the time.


• Using the appropriate language: The language that you choose for your content is an extremely important part of how you communicate and although you never want to lose your individual voice, you will want to use language that the target audience member can respond to positively. Your voice should be clear, concise, and beautifully expressed. There is no doubt that the other person will respond well to that.

Conclusion 

You write great, focused content because you are great at what you do and you have a deep understanding of your target audience. Your content should always be focused on the maximum impact that you can achieve. It is important that you are clear about your niche and your audience. If you follow the approach that was discussed here, you will start to see positive results that will make a tremendous difference to your business.

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