Marketing Online For Business Startups

If an item as lowly as a Figit Spinner can take the Internet by storm in as little as three days and show up in class rooms across the nation a short week later, why can't your business power up and show up?

Let's max out a list of possible marketing options for your business online, within the next ten days and see if we can't send your business to the front page!

Are you ready?

• Facebook Fan Page. Invite your friends.
• Twitter #hashtags. Capture attention with keyword tags.
• LinkedIn Articles. Share with your groups. Tweet it out!
• Pinterest? Oh yes. Share your pictures. Show them off.
• Tumbler. Definitely, tumble out your release.
• Blogger. Share it. Reblog it. Invite friends to post it.
• WordPress. Reposting. News blast. Blog blast. Notify.
• Sumo. Kill it with Sumo, and share it everywhere Sumo goes.
• Yelp. Review it. Post it. Renew it.
• Amazon. Write it. Book it. Create a White Paper. Sell it.
• eBay. Auction block it. Post it. Reuse it.
• StumbleUpOn. Send it out with keyword precision.
• MapIt. Put your address on the map.
• Google it. Make sure you've registered your business with Google.
• Bing it. Register on Bing and show up on the wall.
• Yahoo it. Send it out to Yahoo News. Post it. Update it. Press Release it.
• Snapchat it? Of course, post a picture and meme it.
• WordStream it.
• PPC it.
• Banner ad and Press Release it.
• As your friends to share it. Scare it. Double dare it.
• Sing it. Make it a celebrity.
• YouTube it. Video and Audio share it.
• SlideShare it. Add the slides and words to it.
• Groupon it. Coupons work. Discount it.
• TRY to hide it.
• Secretize it.

I don't know about you, but some of the most exciting, most responsive advertising I've found online is FUN. When you're really having a good time sharing your business on the internet, others want to know what you've got. A great way to market your business online, is to stir up some action.

Food places and coffee shops can invite tribute artists to come in for a visit. Imagine, photos of Elvis seated at the coffee bar with your customers? Or maybe your customers are younger and would prefer Taylor Swift. My favorite recent marketing event was a joint effort with a coffee shop /bookstore where a book signing took place, and we invited local football team members to come by and sign autographs.

Need an event? Find a local celebrity and send out the press releases. Be sure your Social Media is turned on!

Need to put your new business startup on Main Street? Jan Verhoeff knows how to schedule events, attract attention, and drive traffic. Contact her for more great ideas at http://janverhoeff.com

ARTICLE SOURCE

5 Elementary Ways of Online Marketing

Online Marketing can be referred as another tool for digital or internet marketing. It is the marketing of your brand and products through digital media, that is, the Internet using various tools and sources of media. The most important thing is to create a brand reputation which helps you to drive maximum sales. Also reaching out to customers have become easier through online media which encourages engagement with your customers.

In this article, I would like to share ways of online marketing by which you can build up a brand reputation and can help you to drive sales.

Read on...

1. Content Marketing

It includes posting blogs, eBooks and interesting content on the web. Basically, it is the marketing of the content that you post on your website including infographics and videos. If the quality of the content is worth reading and sharing, then no doubt people will start reading your blog which will build a brand and quality reputation. This also helps you to get organic traffic.

2. Social Media Marketing

As we know people are more active on social media platforms like Facebook, Twitter, Instagram, Pinterest, and others. Using social media to market your content and brand increases brand awareness and website traffic. Posting updates on social media go viral within seconds. Also, responding to complaints, requests, and praise becomes easier.

3. Email Marketing

According to research, it has been noted that people check their emails 8 or more times a day. Email Marketing is leading the way for sales by sending helpful, relevant messages to the email contacts that have subscribed to receive emails from you. It helps to keep your customers engaged with your company and build brand loyalty.

4. Online Advertising

Advertising through digital medium involves publishing your ads on various websites, social media platforms and even on search engines like Google, Yahoo and Bing. It is generally paid or performed on the commission basis as pay per click on third party websites. You can also use Google AdWords as well. It also helps to gain website traffic and deliver marketing messages to the right customers.

5. Online Surveys

These can be sent as web forms, generally on email or you can create a page on your website for the survey form. It stores the database with answers which act as analytics to your brand. This helps to examine and evaluate the reputation you are building with your customers. You can improve by knowing the flaws in building your brand reputation.

Above article is associated with techstack which is providing digital marketing course in delhi with more than 25 modules of digital marketing.

SOURCE

6 Crucial Reasons Why Social Media Marketing Is Crucial for Small Businesses

Why Social Media is Crucial for Small Business

Out of roughly 7.3 billion people worldwide, 3.17 billion use the Internet and 2.3 billion are social media users. With 2.3 billion users, it's easy to see why social marketing is becoming such a popular platform for promoting and growing a business! There are numerous benefits for both the user and the business when using social media as a tool. With the prevalence of technology in today's world, it's more important than ever for small businesses to have a social presence. If you're not part of the 2.3 billion, you need to jump on board today. Here's why:

1. Everyone with a mobile device has 24/7 access.

Potential customers are often on-the-go. Most people walk around with mobile phones in this day and age plastered to their fingertips. When people are sitting in waiting rooms, on public transportation, on their lunch break, or wherever else, they're often scrolling through their various social platforms. This means there's a huge audience for your social media marketing campaigns!

2. It's free (to start out, anyway!)

A lot of times, promoting your business can be a costly endeavor. With social marketing, not only is it easy to set up an account, but the applications are typically free to download. This makes social media profiles a good way to promote your business without breaking the bank. If you need an extra boost, you can always pay to promote your posts-but this probably won't be necessary 100% of the time, making social marketing a great low-cost marketing tool! Plus, social media's easy sharing, reposting, and retweeting features make it possible for your customers to do a chunk of your marketing for you!

3. It doesn't require special equipment or professional help.

The convenience that comes with social media is a big help when running a business. Saving time when you have a lot of other things on your plate can be incredibly helpful. Socializing online doesn't require you to leave the office. You can even promote your business from the comfort of your own home- all you need is an Internet connection. Many people enjoy doing their own social media management. However, if you are struggling to keep up, you can definitely hire a social media manager!

4. It's easy to target potential customers.

It is easier to expand your audience with an online social presence. With the use of hashtags and keywords, not only can you target specific groups of people, but they can find you more easily with an easy search. This creates an element of convenience which is always an attractive trait for potential customers.

5. It helps you create your brand.

You probably know that it's important to create a recognizable brand. However, creating and conveying your desired brand can be difficult. Social marketing makes it easier to lay out the brand you want customers to know. Becoming involved in conversations with customers on social media makes customers more receptive to information that you share. Using social media as a means of communication with customers gives your customers the opportunity to know you and your product on a more personal level, which makes your business seem more attractive and approachable.

6. It's a great way to share and receive valuable information.

Social marketing can also be very informative. It's a great way to gain valuable ideas from other businesses. It also gives you the ability to directly interact with your audience and see what customers are saying about your product or service. You might even use social media to see what customers are saying about your competitors. Either way, you can use these things to better your own product or service.

There are so many great social platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more. But, just when you've tweeted and liked, it's time to snap and connect! Don't let the ever-changing social platforms keep you sidelined. If you haven't yet harnessed the power of social media marketing for your small business, the time is now!

Visit http://www.strongestate.com today!

Strong Estate Marketing is a one-stop online marketing shop specializing in writing, product photography, and social marketing management. Drop a line to info@strongestate.com for more information.

The "Sexiest" Thing About Free Traffic & the Best Times to Post

Introduction

As a blogger or Internet entrepreneur, you need traffic. If you are unfamiliar with the term, it simply means people going to your website or blog. Just like all of the people you encounter in their vehicles when you are driving to work constitute real world vehicular traffic, everyone surfing the web at any given time is a part of Internet traffic.

There are two ways to get traffic to your site.

• 1) You pay for traffic.
• 2) You get traffic for free.

Paid traffic is a smart part of a serious online entrepreneur's marketing plan. You control every aspect of traffic when you pay for it. Ad campaigns with Google, YouTube, Amazon and Facebook make it possible to laser-target your advertising to the exact demographics you want to reach.

However, paid traffic can cost you a lot of money, delivering little to no results, if you don't know what you are doing.  Even if you do eventually develop a successful paid traffic marketing plan, it doesn't happen overnight. You have to pump a lot of revenue into buying traffic each and every day, spend your time and testing and retesting, and there are no guarantees that you will get the results you're looking for.

The "Sexiest" Thing About Free Traffic  -  If you think the reference to free traffic as being "sexy" is a little overboard, you are incorrect. Free traffic is beautiful, sexy, attractive and desirable. Why is this so? The answer is simple... because it's FREE!

In many cases this doesn't just mean being free financially. A lot of methods you are about to learn require a little bit of your time on the front end, but then they just continue to deliver free, targeted traffic to your site or blog with little to no upkeep on your part.

Other methods will require regular input by you, but since your financial outlay is zero, and the Internet never sleeps, you can employ these free traffic methods anytime of the night or day, whenever you have a few minutes or hours of spare time.

Some of the free traffic sources are:

Start Building a List  -  You absolutely, positively must be building a list. This is true if your business is off-line or on, and technology makes it easy to do so when you have a blog or website. To build your list you need a freebie - Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner.

Social Media  -  Social media can provide a lot of free traffic. However, there are so many worthwhile social media websites out there, you have to be careful not to spend the bulk of your time chasing this low-converting traffic. Regardless what social media "gurus" will tell you, the return on your time investment trying to get people from Facebook, Twitter, Pinterest and LinkedIn back to your website to join your list is not very high.

People go to social media sites to hang out. They are socializing. Make sure you approach them in a social manner. Don't ever attempt to sell on Facebook or the other social media sites. The Best Times to Post on Social Media  -  HubSpot studied tens of thousands of posts and updates on Facebook, LinkedIn, Twitter and other social media sites. They discovered the best possible times for you to engage your audience. Those times are listed below (as of June 2016).

Facebook:

• 3 o'clock to 4:00 PM on Wednesdays
• 1 o'clock to 4:00 PM on Thursdays and Fridays
• Noon to 1 o'clock PM on Saturdays and Sundays

Twitter:

• Noon to 3:00 PM on Mondays through Fridays
• 5 o'clock to 6:00 PM on Wednesdays

LinkedIn:

• 7:30 o'clock to 8:30 o'clock a.m., noon, and 5 o'clock to 6:00 PM on Tuesdays, Wednesdays and Thursdays
• 10 o'clock to 11:00 o'clock AM on Tuesdays

Pinterest:

• Evening hours every day
• 2 o'clock to 4:00 o'clock AM every day
• 5:00 PM on Fridays
• 8 o'clock to 11:00 o'clock PM on Saturdays

Instagram:  Anytime between Monday and Thursday, avoiding 3:00 o'clock to 4:00 o'clock PM

* Understand that multiple factors will influence whether your content is shared, liked, commented on and develops engagement. However, if you stick to the times just mentioned, you give yourself the best possible chance of driving a lot of free traffic to your blog or website.

Mobile  -  In late 2015 mobile searches passed desktop searches on the Internet. Experts say that now (in 2017) more than 60% of all web searches are on mobile devices. This means several things. First off, most people are searching from their smart phones. This display is tiny compared to your laptop, your desktop and even your tablet

Build A Mobile Application: Don't worry; you don't need to be a web designer or app developer. You can head over to Fiverr.com or UpWork and have a freelancer create a mobile application for your business inexpensively. This can be as simple as a checklist or list of resources, or some other helpful piece of information.

On-Page SEO  -  You are probably groaning at the 3 letter acronym SEO. In case you don't know, that stands for search engine optimization. This means making your website, content and webpages attractive to Google and the other search engines. If you have fallen prey to so-called experts that promised to deliver search engine rankings by offering their SEO services, it is understood that search engine optimization is a topic you would like to avoid.

Blogging  -  Guest blogging doesn't provide the big traffic boost that it used to. However, it is still a great way to reach a large audience. Contact the owners of the biggest blogs relevant to your niche or market. Offer to write an original, high-value blog post for their site. In return you ask for a link back to your website.

Answer Questions on Q and A Websites  -  There are sites which allow web surfers to post questions about anything and everything. Online marketers like yourself answer those questions, and the question that gets the most positive feedback is chosen as the top answer.

Start a Podcast  -  This may seem daunting at first. However, all you really need to start a podcast is a decent microphone and a computer. Odds are you have a blog. There is a pretty good chance that your competitor has a website or blog as well. On the other hand, podcasts are few and far between, which makes them the perfect free traffic source that sets you apart from your competition.

SOURCE