Getting Traffic to your website (4)

4.1 - Paid Traffic Methods - A lot of Internet marketers are intimidated by paid traffic. They might have been burned in the past, or they might be afraid of losing a lot of money. This is definitely a concern, so you need to approach paid traffic with a certain amount of caution.

But the fact is, if you do it right, paid traffic doesn't have to cost you a lot of money to test, and once you figure out how to make it profitable (or just breaking even) it isn't actually costing you anything- you put X dollars in and get Y dollars in return.

There are lots of different paid traffic sources so we can't discuss them all in this report, but let's look at a few of the most popular (and effective).

4.2 - Pay Per Click - Pay per click, or PPC, advertising includes sources like Google AdWords and Microsoft adCenter. You pay a certain amount for every person who clicks on your ad and visits your website. That amount can range from a few cents to several dollars, depending on the market and the keywords that you're targeting.

If you're not careful, PPC advertising can chew through a lot of money in a pretty short time so it's important that you approach it correctly.

Make sure you're not targeting really broad keywords that are going to get a ton of clicks but poorly targeted visitors.

Example: You probably wouldn't want to target the keyword "lose weight" because it would cost you a fortune and those visitors could be looking for any number of things when they arrive at your site.
You would be better off targeting the keyword phrase "how to lose 10 pounds in a month" (assuming your website can help solve that problem) because while the amount of traffic wouldn't be nearly as high, those people are looking for a very specific thing.

You should also set your daily budget to something you're comfortable with. That way, if your ads just don't convert for some reason, there's a limit to how much you can lose.

Once you find a keyword/ad combination that is profitable, you can start to expand on it. Being successful with PPC advertising requires a lot of testing and tracking.

4.3 - Banner Ads - People have been saying banner ads are dead for over 10 years, but the fact is they still work if you use them properly. If you just blast a bunch of banners with "punch the monkey" kind of stuff to as many websites as possible, chances are it's not going to be very profitable.

But if you pick the sites where you want to advertise based on how relevant they are to your target market and design your banners effectively, they can still product a lot of traffic for relatively little cost.

Like PPC advertising, start small and track your results. Once you find a banner and/or website that's working for you, start to expand those successful campaigns to other places.

4.4 - Paid Ezine Ads - Paid ezine ads are another "old school" traffic generation strategy that can still work very well. Basically, you're paying for an ad to another marketer's email list. This could be a small ad placed in a longer newsletter or it could be a "solo" ad that is nothing but your offer.

This is a great way to leverage someone else's list to get traffic to your own site (and hopefully onto your email list in the process).

The key here is to target your offer to the audience. Make sure you subscribe to that marketer's list yourself and read several of their emails to see what kind of tone they use, and what sort of offers they promote.

You want to tailor your ad to appeal to the people who receive that person's emails, so make sure you offer something of value and that what you're offering is going to be appealing to the people who get the email.

4.5 - Facebook - Facebook is a fairly new source of paid traffic, and is constantly changing as more and more people start to use it. But with hundreds of millions of users, and the ability to target very specific interests and demographics, you should definitely include it in your paid traffic strategy.

The key to using Facebook effectively is to remember that most people aren't there to be sold to - they're there to be social. Most Facebook users aren't doing business there, even though it might seem that way to us internet marketers, so if you hit them with a high-pressure pitch (paid or not) it's probably not going to go over so well.

Once again, it comes down to building relationships with people first so they know and trust you. Once you establish that trust, you can start to ease them over to your websites and other offers.

Conclusion - Hopefully this article has given you a bit better idea of some of the ways that you can generate traffic to your website, but also what you should be doing with that traffic once it gets there.

New traffic sources constantly come and go, but most of the strategies we've discussed here have stood the test of time. While it never hurts to test new strategies and add them to the mix of what you're doing, don't let yourself get caught up in the latest "shiny object" that promises unlimited traffic with little or no work.

Those kinds of promises are generally too good to be true, and even if they do work as advertised it's usually going to be short lived. Once all the people looking for a magic button start abusing the technique, it won't take long for it to stop working.

If you build your traffic generation strategy on a solid foundation, you'll be seeing more and more visitors coming to your website for years to come.

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Having an online presence is more than a necessity these days and with online presence comes the importance of digital marketing. Digital marketing solutions are of different types and what you opt for completely depends on your requirements. Let's look at some of them in detail:

Search Engine Optimisation (SEO)  There are millions of websites on the Internet. Having a website is not enough these days, you need a website that has all the ingredients required to get a good rank. This is where search engine optimization or SEO comes into play.

SEO is the art of optimizing your websites and its web pages so that it secures a high rank in the search engine result pages and is noticed. This is still the most trusted way of attracting traffic to your website.

SEO experts to optimize your website use different strategies and these strategies keep on evolving. What worked five years back, would not yield the same results as it did five years ago. Therefore, when looking for a digital marketing agency, it is really important for you to make sure that they are using the latest tactics.

Content marketing happens to be an important element of SEO, about which we have talked later. Other SEO tactics include less loading time, making use of the right keywords, and their placement etc.

Social Media Marketing  You would probably find the entire world on Facebook or Twitter. That is why it is really important that you invest in social media marketing. It is a great (best) way to connect to your customers and also increase your sales, if you are into e-commerce.

Social media marketing is all about doing things that would accentuate your business in the various social media channels, starting from Facebook to LinkedIn. It makes you socially active and allows you to connect to your customers and vice-versa.

Whether you are just starting out or you are in business for the past few years, investing in social media marketing would benefit you. Most customers these days, look for windows through which they can connect to your easily. Your Facebook or Twitter page can be two such windows.

Moreover, you can make use of these social channels to advertise for your product and services as well. If your customers are happy with you, then would even write reviews and that would help attract more customers. Like, share, and follow buttons can also increase your sales to a great extent.

Pay-Per-Click (PPC)  If you have some idea about SEO and digital marketing, you probably know what pay per click (PPC)

Advertising is. Most people have the notion that PPC refers to the sponsored links that we get to see while doing Google searches. However, the ads that you see in other search engines like Bing and Yahoo also fall under this category.

As clear from the name, you would pay the publisher only if your ad is clicked. And if you do not pay, the ads do not exist. This is a great way to attract traffic to your website.

However, it is important to do it in the right way else, you would not get the desired results. Make sure you hire the right digital marketing company that has a dedicated team for PPC, in order to get the results, you are looking for. It is all about choosing the keywords and optimizing your web pages based on these keywords. Also, it is important to monitor the traffic that you are getting due to these ads and making changes to your PPC strategy accordingly.

These are three most popular digital marketing solutions that are effective. If you are planning to join the e-commerce bandwagon and sell online, you cannot do without these. Just ensure to hire the right experts who can fulfil all your digital marketing requirements and offer results.

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5 Elementary Ways of Online Marketing

Online Marketing can be referred as another tool for digital or internet marketing. It is the marketing of your brand and products through digital media, that is, the Internet using various tools and sources of media. The most important thing is to create a brand reputation which helps you to drive maximum sales. Also reaching out to customers have become easier through online media which encourages engagement with your customers.

In this article, I would like to share ways of online marketing by which you can build up a brand reputation and can help you to drive sales.

Read on...

1. Content Marketing

It includes posting blogs, eBooks and interesting content on the web. Basically, it is the marketing of the content that you post on your website including infographics and videos. If the quality of the content is worth reading and sharing, then no doubt people will start reading your blog which will build a brand and quality reputation. This also helps you to get organic traffic.

2. Social Media Marketing

As we know people are more active on social media platforms like Facebook, Twitter, Instagram, Pinterest, and others. Using social media to market your content and brand increases brand awareness and website traffic. Posting updates on social media go viral within seconds. Also, responding to complaints, requests, and praise becomes easier.

3. Email Marketing

According to research, it has been noted that people check their emails 8 or more times a day. Email Marketing is leading the way for sales by sending helpful, relevant messages to the email contacts that have subscribed to receive emails from you. It helps to keep your customers engaged with your company and build brand loyalty.

4. Online Advertising

Advertising through digital medium involves publishing your ads on various websites, social media platforms and even on search engines like Google, Yahoo and Bing. It is generally paid or performed on the commission basis as pay per click on third party websites. You can also use Google AdWords as well. It also helps to gain website traffic and deliver marketing messages to the right customers.

5. Online Surveys

These can be sent as web forms, generally on email or you can create a page on your website for the survey form. It stores the database with answers which act as analytics to your brand. This helps to examine and evaluate the reputation you are building with your customers. You can improve by knowing the flaws in building your brand reputation.

Above article is associated with techstack which is providing digital marketing course in delhi with more than 25 modules of digital marketing.

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5 Ideas to Build a Profitable B2C Campaign

Marketing to consumers is big business and when done right, can be very profitable for your company. The Internet is where most consumers spend their time, so it makes sense to focus your B2C marketing efforts there. This is common knowledge today, but many businesses still fail in this arena. This is why a lot of companies hire SEO professionals for help.

According to one study done by WordStream in 2013, small and medium businesses were wasting away 25 percent of their PPC budgets. So a small business that's dishing out $2,000 monthly on AdWords would end up wasting $6,000 per year on under-performing campaigns.

The loss is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This is a lot of money that could be saved by improving their B2C marketing campaigns. If this is something that's plaguing your business, then keep the following tips in mind.

Host Unique Contests

This is an excellent way to get attention on social media and get people engaged. There was a great example of this last year, when Lay's announced their third annual 'Do Us a Flavor' contest. They crowd-sourced ideas from consumers for their next best-selling flavor. This naturally attracted people on a global level, so you can say this was a success. In 2014, Lay's revealed they received over 14 million submissions, which was up from 3.8 million back in 2013.

Offer Something for Free

The only thing consumers love more than a deal is freebies. This was proven in a study done by Harris Interactive in 2013, which showed a drastic increase in repeat purchases and word-of-mouth referrals when there were free add-ons. The results also showed that 90 percent of consumers were somewhat more likely to purchase frequently from a retailer that gave away a free gift, and 65 percent were more likely to share their experience after receiving a free gift.

Make Intent-Driven SEO a Priority

It's not surprising that global brands top Google's search results for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try and attempt to rank highly for such keywords, let alone maintain those positions. Instead, it's recommended that you focus on long-tail keywords that are relevant to your product, and that drive purchase intent.

In another 2013 study done by Adchemy's Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. This is an opportunity for small and medium businesses to build a profitable B2C campaign.

Build a Network of Micro-Influencers

You don't have to know A-listers to get a great endorsement. If you play your cards right, all you need is a handful of micro-influencers. Together, these micro-influencers can provide enough publicity for your brand. An example of this was seen a few years ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the company tripled and the sales soared. You can find micro-influencers just about everywhere - on Twitter, Instagram, Pinterest and Facebook. Look for them in places where you know your audience hangs out. Otherwise, you won't be reaching the right prospects.

Take a Mobile-First Aproach

If your marketing doesn't think of mobile users first, then you're in trouble. According to Shopify, 50.3 percent of ecommerce traffic is performed on mobile devices. Make sure your online shopping experience is designed with mobile users in mind.

All of these tips can improve your sales, user engagement and help with online reputation management. If you need help figuring out a strategy for your B2C marketing campaign, consult with SEO companies and hire one that is reputable and offers Web design services.


http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

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Essential Internet Marketing Tips for 2017

When it comes to using an internet marketing company they will focus on using essential services and strategies to ensure you achieve online success in the long run. Managing your own online marketing campaign can be a daunting and time consuming process, but if you make use of a specialist company you can save yourself valuable time and energy, along with resources moving forward.

There are a few internet marketing tips you should be focusing on if you have chosen to manage your own campaign for now. As your business grows and you don't have the time to focus on your online marketing daily,, then it's time to hand your project over to a professional who can help you boost your brand, increase your web traffic and help you improve online revenue.

The first very important thing that any internet marketing company will tell you as the number one tip for success is to know your market. Know your product, know your audience and get to know your competitors. You want to focus on this in everything you do from your website design to the online marketing that you choose to do, whether it's pay per click advertising, social media advertising or both.

Next you will want to set yourself goals. Setting goals is essential to monitor your progress and ensure that your efforts are meeting your unique online needs. Setting goals should be realistic, from increasing your ranking to growing your followers on social media to setting up a blog or increasing your brand using pay per click advertising. There are so many things to remember and so many different goals to set and if you don't have online marketing experience, you may find that an internet marketing company is the best choice to help you grow your business online in the long run.

Always set yourself an internet marketing budget. You will be pleased you did. Your budget should be set if you are using an internet marketing company to identify how much you can spend with them each month. It is easier if the company you choose has set packages to take advantage of, so you can ensure your budget remains the same on a monthly basis. If you are considering pay per click advertising, set a daily budget, so that you only pay for the leads generated as a result up to a set amount, so that you are sure to not exceed your budget at any time.

Ensure that you focus on your branding. You want to have set and identifiable brand before you even start with your online marketing campaign. Your brand should be catchy and noticeable, easy to remember and something that relates to your audience. There is no point getting technological if you aren't catering to a technological audience, for example. Your internet marketing company should be able to provide you with advice, recommendations and assistance when it comes to your brand, so that you can ensure to increase visibility moving forward.

The final thing you are going to want to consider in 2017 when it comes to your internet marketing is search engine optimization. SEO has changed dramatically over the past few years and there are so many different factors to consider from focusing on your local audience to making your website mobile friendly. Then there are links, social media, keywords and more to make sure you meet in order to see your brand name increase through the rankings and dominate your market in the long run.

Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com

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Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.

Overlapping domains of conventional and digital marketing

Any marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.

Reasons to assign greater importance to digital media

It is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.

In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.

These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.

Dependable web solutions companies

In this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).

There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

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