Getting Traffic to your Website (2)

2.1  Guest Blogging -  Guest blogging is another great way to "siphon" traffic from a community of people interested in your market. A blog is a little less interactive than a forum, but it has many similarities.

Find some of the most popular blogs in your market and see if they accept guest bloggers. Some sites are up-front about this, with a page that explains exactly how to become a guest blogger for them. Other sites don't advertise it, but if you spend a bit of time reading through existing posts, you'll be able to see if the same person writes them all or if the site has used guest posts in the past.

Generally guest posts will have a resource box or author byline that gives more information about the author, as well as a link back to their website. If you see any of these, it's a good indication that the site accepts guest posts.

The key to getting your post accepted is to offer a high-quality article that the blog owner would be crazy not to accept. Spend even longer than you usually would researching, outlining and writing these posts. While it means an extra investment in time, you can get a lot of traffic clicking through to your site if your guest post goes live on a high-traffic blog.

And while this click through traffic will slow down once the post has been live for a while, it can continue indefinitely as that post gains traction in the search engines. Plus that resource link pointing back to your site will also help you with SEO in the long term, so this is a powerful strategy.

2.2  Article Submissions  -  Article submissions, or article marketing, can be another powerful traffic strategy that will provide you will both short-term and long-term benefits. Much like guest blogging, the short-term traffic will come from people clicking through on your resource box links to visit your website.

By submitting your articles to high-authority websites, you can leverage their power with the search engines to get your articles ranked quickly and generating traffic. This direct traffic can actually continue for the long term if your article gets some traction with Google and the other search engines, but it also helps your own site rank better so it starts generating search engine traffic of its own.

Which brings us to longer-term traffic strategies...

2.3  Long-Term Traffic Generation  -  We're going to look at three longer-term strategies for getting traffic to your websites:

1. SEO, or Search Engine Optimization
2. Social Media
3. Relationship Building

2.4  Search Engine Optimization - SEO is probably the most common free traffic strategy. 


There are dozens of techniques for improving your rankings in the search engines, and just as many products that teach you how to implement them. Some of these methods work year after year while others are more short-lived.

You'll also see a lot of methods that would be considered gray hat or ***** hat meaning they might go against the terms of service of one or more search engines, or even cross legal lines.

You'll need to decide for yourself exactly what lines you're willing to cross in the interest of getting traffic to your website, but keep in mind that the stuff that crosses those lines tends to be the techniques that are more short-lived. They may require less work up-front, but in the long run you can wind up spending more time or money to maintain your traffic because things keep changing.

SEO is a huge topic that goes way beyond the scope of this report, but let's just look at a few of the most important principles. There are two main factors to SEO - on site and off site optimization. On site optimization is things like using your keywords in strategic places on your pages:

-The TITLE tag
-In the page content itself
-Image ALT tags
-etc.

At one time, repeating your keywords over and over throughout the page (known as keyword stuffing) would improve your results but the search engines have evolved well beyond that. Don't do this, just use your keywords and other related terms naturally in the content.

SOURCE

6 Simple Internet Marketing Tactics (That Don't Cost A Penny)

Internet marketing doesn't have to be difficult and doesn't have to cost you a fortune. In fact there a number of internet marketing tactics that are highly effective and don't cost a penny.

1. Email Marketing

Possibly the most effective form of internet marketing is email marketing. Email marketing enables you to develop a relationship with your potential customer so that they come to know, like and trust you and as a result, be more inclined to buy from you. As an online business owner, you should be constantly building your email list of prospects. These are people who have shown an interest in your business and given you their permission to send them more information by email.

2. Social Media

As a general rule, most social media platforms, like Facebook, Twitter, Pinterest, LinkedIn and Instagram work best for doing a very specific job for your business. And that's creating leads, not sales. Interact with with your target market on social media, deliver valuable information, answer questions, offer quizzes and create contests. All this generates interest in your business and pushes traffic to your website.

3. Give Away Value (For Free)

People love getting something for free. If they know that what you give away is of value to them, they will happily exchange this for their email address (see point #1 above). Items like reports, eBooks, PDFs and even videos are all excellent ways to do this. Regular newsletters will help you keep customers that you already have. Free items that offer value can also be passed around internet from person to person, all driving traffic back to your website.

4. Video Marketing

Videos are easy to create and there are lots of free tools to enhance your video. People enjoy watching videos. They boost traffic to your website and it's a great way to promote your products and services. Plus, you don't even need to appear on camera if you don't want to.

5. Write A Blog

Blogging is all about informing and educating. Writing a blog helps to broaden your business, catch the attention of more clients and maintain relationships with your existing customers.Regular blog updates keep your website content fresh which helps to get your website noticed by the search engines.

6. Search Engine Optimization (SEO)

This organic, or unpaid traffic, is important for every online business. It's all about getting the right keywords and phrases onto your website pages so that the search engines see your website and list it in their search page search results.

SOURCE

Having an online presence is more than a necessity these days and with online presence comes the importance of digital marketing. Digital marketing solutions are of different types and what you opt for completely depends on your requirements. Let's look at some of them in detail:

Search Engine Optimisation (SEO)  There are millions of websites on the Internet. Having a website is not enough these days, you need a website that has all the ingredients required to get a good rank. This is where search engine optimization or SEO comes into play.

SEO is the art of optimizing your websites and its web pages so that it secures a high rank in the search engine result pages and is noticed. This is still the most trusted way of attracting traffic to your website.

SEO experts to optimize your website use different strategies and these strategies keep on evolving. What worked five years back, would not yield the same results as it did five years ago. Therefore, when looking for a digital marketing agency, it is really important for you to make sure that they are using the latest tactics.

Content marketing happens to be an important element of SEO, about which we have talked later. Other SEO tactics include less loading time, making use of the right keywords, and their placement etc.

Social Media Marketing  You would probably find the entire world on Facebook or Twitter. That is why it is really important that you invest in social media marketing. It is a great (best) way to connect to your customers and also increase your sales, if you are into e-commerce.

Social media marketing is all about doing things that would accentuate your business in the various social media channels, starting from Facebook to LinkedIn. It makes you socially active and allows you to connect to your customers and vice-versa.

Whether you are just starting out or you are in business for the past few years, investing in social media marketing would benefit you. Most customers these days, look for windows through which they can connect to your easily. Your Facebook or Twitter page can be two such windows.

Moreover, you can make use of these social channels to advertise for your product and services as well. If your customers are happy with you, then would even write reviews and that would help attract more customers. Like, share, and follow buttons can also increase your sales to a great extent.

Pay-Per-Click (PPC)  If you have some idea about SEO and digital marketing, you probably know what pay per click (PPC)

Advertising is. Most people have the notion that PPC refers to the sponsored links that we get to see while doing Google searches. However, the ads that you see in other search engines like Bing and Yahoo also fall under this category.

As clear from the name, you would pay the publisher only if your ad is clicked. And if you do not pay, the ads do not exist. This is a great way to attract traffic to your website.

However, it is important to do it in the right way else, you would not get the desired results. Make sure you hire the right digital marketing company that has a dedicated team for PPC, in order to get the results, you are looking for. It is all about choosing the keywords and optimizing your web pages based on these keywords. Also, it is important to monitor the traffic that you are getting due to these ads and making changes to your PPC strategy accordingly.

These are three most popular digital marketing solutions that are effective. If you are planning to join the e-commerce bandwagon and sell online, you cannot do without these. Just ensure to hire the right experts who can fulfil all your digital marketing requirements and offer results.

SOURCE

8 Things to Remember When Starting Any Blog

1  Start your blog on the right platform.  There are many companies out there where you can start a free blog but no matter who they are and what services they offer it would still best to choose the number one writing platform which is WordPress.com.

A blog can be started either by signing up for free or by getting your domain which will make your blog unique. This will insure that you can now start building your house.

2  Choose the template which will fit your personality and business.  You can choose many different templates and view these templates before you install them on your WordPress.com website. This can save you a lot of time later and you won't have to change your whole site around if you are happy with the correct template and sometimes the keyword here is simple is best.

3  Choose a template which is not complicated and will work for your business as well. I have to admit that this is indeed the easiest way for anybody to start a blog.

4  Get the main elements together on your blog.  A few pages must be created and then added to your menu in your back office. This includes about us page, home, contact us, privacy policy, income disclaimer if needed. The privacy policy can be created for free online.

These pages important and it will tell your audience more about your business and what type of services you are offering. Not only is it fun to create your blog, but it is all about your personality as well.

WordPress.com is not a difficult site to work with and in time you will do it with eyes close.

5  Add content that is relevant to your site.

Adding content is the best way to add more value for your subscribers. The most important thing is to give them more than what they are asking for. We are not all writers but if you don't have the time to add content it can always be outsourced.

6  Spend time on a regular basis to update your content.  There is nothing worse than going to a site and the author just seemed to have abandoned his site. It isn't always true that the biggest sites are the most popular. The one thing that they do that we can really learn from them is that they make sure that they are consistent.

7  Learn more about SEO methods.  Unfortunately, we were not born with all the knowledge in the world. Spending time on doing research that can help your site is a definite investment and one that you can always use to improve your site.

It is only the beginning that is the hardest, but learning how to optimize your site will not only bring your site more traffic, more sign ups but most definitely build your community or your list.

8  Focus on what you do know and not what you don't know.  There will be technical things that you don't understand at first, but this is not a problem. This will only be an indication of how many things you will still need to learn.

The internet is filled with free source offering information on any topic or subject that you might acquire or need. Spend your time wisely and focus on what you still need to learn before things will change around for you.

Finally, no matter what you do never give up!  Build a blog or website can be overwhelming at first and the wonderful thing about the mind is that we remember by practice on a regular basis. These are simple things to remember, but very important if your blog is going to be successful.

I had to redo my template in the beginning and this took me three months. Now I do understand that if I had this knowledge in the beginning, it would have changed my world around.

Learning one thing every single day will improve your life and your blog. In the beginning you might not see results and it is only temporary. The main thing to remember is to do what 90% of marketers will never do and that is sticking it out until you are happy with the end results.

SOURCE

Attract Search Engines To Your WordPress Blog

WordPress and SEO go hand in hand because the search engines favor the WordPress blogging platform to a high extent. If you have a WordPress blog, then you probably will receive a higher ranking than other websites. Reasonably, your chances will be improved if you get some things right initially. You can choose any topic out there and there will be loads of WordPress blogs covering that topic. But, for many different causes, they do not all have excellent search engine rankings. You have to learn how to optimize your WordPress blog for the search engines. Ensure that you place specific things in motion so that you will be ranked highly for your keyword.

Paid themes are a safer way to go and do not use advertisements. If you can meet the expense, you should initially select a high class theme that is not shared and this will allow you less hassles.

Have Trackbacks in Your Comments:

One of the main things that helps your WordPress blog get excellent ranking is the trackbacks. This makes it simple to have links made in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and making a backlink for you. If you do your homework, you will learn that most of well populated WordPress blogs have trackbacks turned on. This is a method for allowing others to link to your article if they found it fascinating.

Sprinkle Keywords in Your Content:

Even if you run your site on the WordPress platform that doesn't mean that you can waive off the basic principles of SEO. You should always maintain a decent keyword density in your articles so that you're not completely ignoring this aspect. Don't stuff too many keywords into your content but weave them in at targeted locations that seem vital; beef up your synonym use to keep from repeating your keywords too many times within your article.

WordPress blogs do seem to have a distinct advantage when it comes to optimizing for search engines. It's the small stuff that will make or break you no matter how huge or small your blog may be at the second. Why aren't you getting started yet? Now your blog can be a huge player in a really huge pond. These three things can help make that happen.

Corey Preiss has been involved in SEO for 6 years. Go to Mandatory Blog SEO for more articles.

SOURCE

5 Inexpensive (And Even Free) Ways To Boost Your Online Business

Believe it or not, it is possible to promote your online business without spending a fortune in cash. In fact, you can pretty much do it without spending any money at all if you know what to do.

Here are 5 inexpensive ways to boost your online business.

1. Content Marketing

Content is king on the internet. It's one of your most important marketing strategies. Content marketing is made up of all forms of content such as videos, blogs, white papers, reviews, articles, reports, eBooks, video courses, email series and so forth. Content is necessary for selling, educating, engagement and information.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is how you enhance your website so that it can be seen by the search engines and listed in their search results. Initially, there is on-page SEO. This concerns refining each page of your website with the right keyword terms, navigation, headlines and so on. Then there is off-page SEO. This is everything you do off your website to bring people to your website such as guest blogging, forum commenting, and getting authoritative links back to your website.

3. Email Marketing

Email marketing is one of the most effective ways to promote your online business. More people read emails online than any other activity, including using a search engine or social media. When you have an email addresses of a prospect you can send out discounts, sales information and free information to connect with your market and boost your brand.

4. Blogging

Blogging is a big source of traffic for many websites. It's a great way to get your message out to your audience. You can write the posts yourself or you can hire out a freelancer to do it for you. Blogging can take time to get into a habit of doing it, but writing a post a day can help gain momentum. You also want to consider doing longer blog posts, less often, to get results.

5. Video Marketing

Video gives you the potential to reach a huge audience who are looking for your products and services. Submitting relevant videos to sites like YouTube, Vimeo and other video sharing websites is a great strategy to boost your online business. Video provides a long-term impact and delivers the ideal interactive vehicle for your marketing message. You can literally make a video using your smart phone and upload it to YouTube in minutes.

For any online business to grow, it has to find new customers. There's a big potential marketplace on the internet, but it's also competitive. There are probably hundreds, if not thousands, of other websites selling products and services that are similar to yours. Here are 7 proven ways to find new customers online and increase sales: http://jonallo.com/find-new-customers-online/

SOURCE

True or False: Video Killed Text Content

We all know what happened when video came along and killed the radio star, but did it do the same for written content across the Web? This is concerning news for any SEO company that offers content marketing services. This is a debate that can go on for many years, but the truth of the matter is this - video has caused a big splash on the Web. You'll find marketers, brands and even the end users using video content on YouTube, Vine, Facebook and Twitch.

It has even made it as part of the SEO services packages that SEO companies offer to their customers. The uptick in video publishing is likely due to the major impact it has on prospective audiences. Video has shown to be an excellent way to interact with various types of audiences.

According to numbers, video content is highly shared and engaged with by users. Consumers are said to be 39 percent more likely to share video content. 36 percent more likely to comment on a video and 56 percent more likely to like a video.

But does this mean that it's a done deal for text? One thing we know for sure is that text is still alive and well - it's just a different type of format that is best used for different reasons. The best case scenario would be to implement both into your Internet marketing strategy.

What Data Shows

The numbers are staggering for video content - the average Internet user watches about 206 hours of video content each month and according to Nielson, 64 percent of marketers are planning to use more video in the near future. Sure, video content beats text when it comes to engagement, but there are situations where users would prefer to read text. An SEO company can help you determine the services that will work for your company and when to use video content and when it's best to use text.

Videos Are Lazier

The one reason why video content is doing so well is because it doesn't require much cognitive work. The brain is shown to process videos 60,000 times quicker than text. People today are more inclined to choose to do tasks that are less work. Reading articles and watching video involves two different brain processes. When you read an article, your mind is actively involved and requires a longer attention span. Again, video content can be used in certain scenarios that suit the topic and the user.

Video sounds truly amazing - it's no wonder SEO company experts swear by them. But it's also important to note that not all Website visitors will prefer to watch a video. Your Web design can implement video, but make sure that it does so in a strategic way.

http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

SOURCE

Tips for Sustaining in The World of Online Marketing

Online marketing is the latest tool for leaving a mark in the market. It is the new-age way of advertising that is closest to our transformed behavioral pattern, which makes the entry into market a lot easier. Here are some tips for the beginners as they enter the world of online marketing.

1. Blogging is as fruitful as any other social media platform.  We maybe too eager about making our presence on Facebook, but one other medium which may prove to be equally fruitful is blogging. A well written blog has the ability to draw attention which is majorly dependent on the quality of content. It will enhance your SEO rating and also help in building up the desired image.

2. Content is the king and its design, the Commander in Chief.  As much as we rely on content, designing also forms one of the most prominent aspect of a brand's social media presence. It's one of the most influential feature of Online Marketing which has the ability to draw someone's attention instantly. The internet is filled with new ideas and concepts which make it challenging and fun at the same time.

3. Go crazy with your ideas, the unique ones always leave a mark!  With its constantly changing dynamics and the ever-increasing presence people in the online world, the rules keep on changing. Thus, making it very necessary for people to adapt with the changes. The more unique your idea, the better chance it has of hitting it off with the target audience.

4. E-mail marketing will never become obsolete.  

That's right! If you are on the internet, you are sure to have an e-mail id. It is that one tool which keeps our online activities unified. This makes it easier to create an interpersonal bond with a huge number of people at the same time.

5. Tweet it, beat it!  If you want to form your online marketing strategy purely based on organic reach, then Twitter is just the tool for you. It allows you to reach a large number of people based entirely on hashtags and content. Twitter is that bird which sings the tune your way, but alters the lyrics according to your target audience.

6. Online Marketing? Start with Facebook!  Facebook undoubtedly is the best biggest pool of potential customers that you can acquire through online marketing for your business. Whether it is paid promotions or simply attracting customers through your content, Facebook is an open field for everybody which lets you drive your marketing to the right channels and at the right time.

7. Reviews and testimonials are a boon!  People often rely largely on reviews and testimonials given by others. It has become a major online marketing tool which allows you to set a brand image and at the same time uplift morale.

Online Marketing is sure to give your business the boost that it deserves. These tips will come handy when you actually enter the market. So go ahead and carve a niche for yourself!

Ecumen is the leading e-commerce provider of India and comes equipped with multiple services. If you are looking to generate leads and sustain in this business for long, Ecumen is just the stop!

SOURCE

5 Tips for Successful Digital Marketing

According to the latest research report by eMarketer, the ads spending on the internet will run circles around TV ads in 2017 for the first time. According to estimates, companies will spend about $72 billion on TV ads. On the other hand, the spending on online ads will be $77.4 billion, give or take. From this, you can have a clear idea of the importance of digital marketing in today's world. Given below are 5 tips for your digital marketing campaigns. Read on.

1. Come up with a Data-Driven Strategy

Over the past few years, businesses have been following data-driven strategies. As a matter of fact, it has been considered as one of the top revolutionary steps. Nowadays, you can understand the information you get and you can even organize it in order to benefit your business. So, if you want to get a greater ROI, we suggest that you put together a great data-driven strategy and then implement it.

2. Go For Engaging Content:

Today's SEO is about one thing: quality content that is engaging as well. As a matter of fact, Google rewards through greater visibility to the sites that have best content and greater engagement level. However, your focus shouldn't be on the quality of content alone. Instead, what you need to do is make your content engaging.

3. Use Videos for Effective Storytelling

Modern businesses are planning to focus on videos instead of just articles and blogs. Whether you want to make videos and graphics for your blog, social media page or website, videos can boost engagement helping you achieve your business goals. The fact of the matter is that it all boils down to storytelling so you can project your products and services.

4. Work on Personalized Marketing

For marketing success, you should depend on focused targeting through personalized marketing campaigns. These days, the success of content is dependent upon its assurance to satisfy the needs and preferences of your audience. Nowadays, you need to make sure that your profiles are hitting the target based on your research and data. As said earlier, the marketing efforts based on data and strategy can help you greatly if you want to achieve your goals.

5. Focus More on Mobile Devices

Now, if you are looking for a single factor that can help you with your marketing efforts, it's mobile. As a matter of fact, mobile is on the list of extremely important factors that can have a great impact on your design, content creation, web development, promotion and user experience. You can have a great idea of the importance of mobile from the fact that about 80% of the net users access the internet through their cell phones. By the end of 2016, the number of smartphone users reached 2 billion.

So, if you have been looking for some powerful tips to improve your digital marketing campaigns, we suggest that you check out these 5 tips. Hopefully, your strategies will help your business grow as fast as possible.

Have you been looking for a good digital marketing blogger for help with your digital marketing? If so, we suggest that you check out seo training Pakistan.

SOURCE

Certain Online Marketing Stratagems That Are Essential in 2017

Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.

A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.

But geniuses are geniuses and we can't wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!

Voice search

Not to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.

Niche Content Curation

Google now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.

Mobile Responsive Marketing

The 'big switch' from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.

Live Streaming Cuts The Snow!

To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the 'at present scenario' of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.

The 'Go Getter' Influencer Marketing

Influencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.

Content Marketing & Dense Content

Content density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.

The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.

As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.

RL Ganguly is the Managing Director of GoWebdardy, the sister concern of RL Infotechh Solutions. His vast knowledge and years of experience have helped him to pen down this article about online marketing strategies.

SOURCE

Essential Internet Marketing Tips for 2017

When it comes to using an internet marketing company they will focus on using essential services and strategies to ensure you achieve online success in the long run. Managing your own online marketing campaign can be a daunting and time consuming process, but if you make use of a specialist company you can save yourself valuable time and energy, along with resources moving forward.

There are a few internet marketing tips you should be focusing on if you have chosen to manage your own campaign for now. As your business grows and you don't have the time to focus on your online marketing daily,, then it's time to hand your project over to a professional who can help you boost your brand, increase your web traffic and help you improve online revenue.

The first very important thing that any internet marketing company will tell you as the number one tip for success is to know your market. Know your product, know your audience and get to know your competitors. You want to focus on this in everything you do from your website design to the online marketing that you choose to do, whether it's pay per click advertising, social media advertising or both.

Next you will want to set yourself goals. Setting goals is essential to monitor your progress and ensure that your efforts are meeting your unique online needs. Setting goals should be realistic, from increasing your ranking to growing your followers on social media to setting up a blog or increasing your brand using pay per click advertising. There are so many things to remember and so many different goals to set and if you don't have online marketing experience, you may find that an internet marketing company is the best choice to help you grow your business online in the long run.

Always set yourself an internet marketing budget. You will be pleased you did. Your budget should be set if you are using an internet marketing company to identify how much you can spend with them each month. It is easier if the company you choose has set packages to take advantage of, so you can ensure your budget remains the same on a monthly basis. If you are considering pay per click advertising, set a daily budget, so that you only pay for the leads generated as a result up to a set amount, so that you are sure to not exceed your budget at any time.

Ensure that you focus on your branding. You want to have set and identifiable brand before you even start with your online marketing campaign. Your brand should be catchy and noticeable, easy to remember and something that relates to your audience. There is no point getting technological if you aren't catering to a technological audience, for example. Your internet marketing company should be able to provide you with advice, recommendations and assistance when it comes to your brand, so that you can ensure to increase visibility moving forward.

The final thing you are going to want to consider in 2017 when it comes to your internet marketing is search engine optimization. SEO has changed dramatically over the past few years and there are so many different factors to consider from focusing on your local audience to making your website mobile friendly. Then there are links, social media, keywords and more to make sure you meet in order to see your brand name increase through the rankings and dominate your market in the long run.

Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com

SOURCE

The "Sexiest" Thing About Free Traffic & the Best Times to Post

Introduction

As a blogger or Internet entrepreneur, you need traffic. If you are unfamiliar with the term, it simply means people going to your website or blog. Just like all of the people you encounter in their vehicles when you are driving to work constitute real world vehicular traffic, everyone surfing the web at any given time is a part of Internet traffic.

There are two ways to get traffic to your site.

• 1) You pay for traffic.
• 2) You get traffic for free.

Paid traffic is a smart part of a serious online entrepreneur's marketing plan. You control every aspect of traffic when you pay for it. Ad campaigns with Google, YouTube, Amazon and Facebook make it possible to laser-target your advertising to the exact demographics you want to reach.

However, paid traffic can cost you a lot of money, delivering little to no results, if you don't know what you are doing.  Even if you do eventually develop a successful paid traffic marketing plan, it doesn't happen overnight. You have to pump a lot of revenue into buying traffic each and every day, spend your time and testing and retesting, and there are no guarantees that you will get the results you're looking for.

The "Sexiest" Thing About Free Traffic  -  If you think the reference to free traffic as being "sexy" is a little overboard, you are incorrect. Free traffic is beautiful, sexy, attractive and desirable. Why is this so? The answer is simple... because it's FREE!

In many cases this doesn't just mean being free financially. A lot of methods you are about to learn require a little bit of your time on the front end, but then they just continue to deliver free, targeted traffic to your site or blog with little to no upkeep on your part.

Other methods will require regular input by you, but since your financial outlay is zero, and the Internet never sleeps, you can employ these free traffic methods anytime of the night or day, whenever you have a few minutes or hours of spare time.

Some of the free traffic sources are:

Start Building a List  -  You absolutely, positively must be building a list. This is true if your business is off-line or on, and technology makes it easy to do so when you have a blog or website. To build your list you need a freebie - Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner.

Social Media  -  Social media can provide a lot of free traffic. However, there are so many worthwhile social media websites out there, you have to be careful not to spend the bulk of your time chasing this low-converting traffic. Regardless what social media "gurus" will tell you, the return on your time investment trying to get people from Facebook, Twitter, Pinterest and LinkedIn back to your website to join your list is not very high.

People go to social media sites to hang out. They are socializing. Make sure you approach them in a social manner. Don't ever attempt to sell on Facebook or the other social media sites. The Best Times to Post on Social Media  -  HubSpot studied tens of thousands of posts and updates on Facebook, LinkedIn, Twitter and other social media sites. They discovered the best possible times for you to engage your audience. Those times are listed below (as of June 2016).

Facebook:

• 3 o'clock to 4:00 PM on Wednesdays
• 1 o'clock to 4:00 PM on Thursdays and Fridays
• Noon to 1 o'clock PM on Saturdays and Sundays

Twitter:

• Noon to 3:00 PM on Mondays through Fridays
• 5 o'clock to 6:00 PM on Wednesdays

LinkedIn:

• 7:30 o'clock to 8:30 o'clock a.m., noon, and 5 o'clock to 6:00 PM on Tuesdays, Wednesdays and Thursdays
• 10 o'clock to 11:00 o'clock AM on Tuesdays

Pinterest:

• Evening hours every day
• 2 o'clock to 4:00 o'clock AM every day
• 5:00 PM on Fridays
• 8 o'clock to 11:00 o'clock PM on Saturdays

Instagram:  Anytime between Monday and Thursday, avoiding 3:00 o'clock to 4:00 o'clock PM

* Understand that multiple factors will influence whether your content is shared, liked, commented on and develops engagement. However, if you stick to the times just mentioned, you give yourself the best possible chance of driving a lot of free traffic to your blog or website.

Mobile  -  In late 2015 mobile searches passed desktop searches on the Internet. Experts say that now (in 2017) more than 60% of all web searches are on mobile devices. This means several things. First off, most people are searching from their smart phones. This display is tiny compared to your laptop, your desktop and even your tablet

Build A Mobile Application: Don't worry; you don't need to be a web designer or app developer. You can head over to Fiverr.com or UpWork and have a freelancer create a mobile application for your business inexpensively. This can be as simple as a checklist or list of resources, or some other helpful piece of information.

On-Page SEO  -  You are probably groaning at the 3 letter acronym SEO. In case you don't know, that stands for search engine optimization. This means making your website, content and webpages attractive to Google and the other search engines. If you have fallen prey to so-called experts that promised to deliver search engine rankings by offering their SEO services, it is understood that search engine optimization is a topic you would like to avoid.

Blogging  -  Guest blogging doesn't provide the big traffic boost that it used to. However, it is still a great way to reach a large audience. Contact the owners of the biggest blogs relevant to your niche or market. Offer to write an original, high-value blog post for their site. In return you ask for a link back to your website.

Answer Questions on Q and A Websites  -  There are sites which allow web surfers to post questions about anything and everything. Online marketers like yourself answer those questions, and the question that gets the most positive feedback is chosen as the top answer.

Start a Podcast  -  This may seem daunting at first. However, all you really need to start a podcast is a decent microphone and a computer. Odds are you have a blog. There is a pretty good chance that your competitor has a website or blog as well. On the other hand, podcasts are few and far between, which makes them the perfect free traffic source that sets you apart from your competition.

SOURCE

Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.

Overlapping domains of conventional and digital marketing

Any marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.

Reasons to assign greater importance to digital media

It is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.

In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.

These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.

Dependable web solutions companies

In this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).

There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

SOURCE