Showing posts with label publishing. Show all posts
Showing posts with label publishing. Show all posts

Tuesday, 20 June 2017

Publish Powerful Articles On LinkedIn That Get Noticed

It's Well Worth The Trouble To Publish Articles On LinkedIn.
According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments".
Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.
To grow your Power on LinkedIn it's first important to remember the basics;
Maybe the most important thing is to have a profile picture with a clear headshot you and update your profile frequently.
On LinkedIn' you're creating a sort of online resume with your background and business acumen.
For self-employed individuals and small business owners, LinkedIn is an amazing opportunity for you to reflect upon your personal background and achievements allowing you to connect on a more personal level with your connections and share information or even create articles catered to or focused on your business.
What Does Publishing an Article on LinkedIn Accomplish?
"Publishing an article on LinkedIn is worth the effort and I have built an amazing network of positive connections from all around the world that love to read and comment on my articles. LinkedIn provides a network for businesses, article writers, and entrepreneurs."
If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you. With LinkedIn, you have the opportunity to reach other professionals from around the globe. You can connect with senior leaders, potential clients, employers, partners, mentors, or whatever connection suits your interest. If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you.
  • It provides you the opportunity to connect with people that can even impact your business or career.
The audience on LinkedIn is looking for the content leaders;
Many posts or articles on LinkedIn can appear outside your connection network and can help you connect with related people long into the future. Don't be shy to make the first request to the connection it's a fabulous way to be introduced.
6 LinkedIn Stats That Stand Out: June 1st, 2017
  1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook.
  2. LinkedIn helps big time in direct traffic to your site. In other words, the benefits of publishing are very much worth your while.
  3. LinkedIn Users Are Way More Likely to Visit your Homepage
  4. LinkedIn Is Growing Fastest Among New Graduates
  5. Forty Percentage of users use LinkedIn Daily
  6. 13% of Millennials (15-34 Years old) use LinkedIn.
LinkedIn has 466,000,000+ registered members according to its official counter. Some of the impressive country-by-country breakdowns include:
Although LinkedIn has proven such a powerful platform many business owners are barely using LinkedIn for the great possibilities;
  • 128 million Americans use LinkedIn (40.1% of the entire population)
  • 12 million Canadians use LinkedIn (34.1% of the entire population)
  • The UK has 20 million LinkedIn users, Australia has 7 million, and India has 35 million
How do I write an article people will read and interact with?
It's easy and anyone can do it if. Begin with what's familiar and of interest to you. Then you need to select your topic;
  • I like to start with my topic and subject header (six or seven words long). This helps set the tone for the entire article and the subject header can also change in tandem with your writing to cater to the core overall message.
  • Fulfill a need or interest for your audience but also remembering your core audience and interests of your LinkedIn connections you're trying to influence.
  • Research your topic and provide valuable information that will educate the reader. Think of Including details like images profiling your message, industry statistics or market research.
  • Update your articles. After publishing your articles it's a good idea to keep your LinkedIn article publishings up to date and relevant to current information. Many writers think quickly and can make simple mistakes (It's allowed), so correcting your research or article information when presented with new information. It will always benefit the reader.Publishing an Article on LinkedIn
All you need is a LinkedIn account your article and a header image (recommended for best clarity 1200 x 628 and Image result for minimum size 1536 x 768 pixels.

Monday, 29 May 2017

True or False: Video Killed Text Content

We all know what happened when video came along and killed the radio star, but did it do the same for written content across the Web? This is concerning news for any SEO company that offers content marketing services. This is a debate that can go on for many years, but the truth of the matter is this - video has caused a big splash on the Web. You'll find marketers, brands and even the end users using video content on YouTube, Vine, Facebook and Twitch.
It has even made it as part of the SEO services packages that SEO companies offer to their customers. The uptick in video publishing is likely due to the major impact it has on prospective audiences. Video has shown to be an excellent way to interact with various types of audiences.
According to numbers, video content is highly shared and engaged with by users. Consumers are said to be 39 percent more likely to share video content. 36 percent more likely to comment on a video and 56 percent more likely to like a video.
But does this mean that it's a done deal for text? One thing we know for sure is that text is still alive and well - it's just a different type of format that is best used for different reasons. The best case scenario would be to implement both into your Internet marketing strategy.
What Data Shows
The numbers are staggering for video content - the average Internet user watches about 206 hours of video content each month and according to Nielson, 64 percent of marketers are planning to use more video in the near future. Sure, video content beats text when it comes to engagement, but there are situations where users would prefer to read text. An SEO company can help you determine the services that will work for your company and when to use video content and when it's best to use text.
Videos Are Lazier
The one reason why video content is doing so well is because it doesn't require much cognitive work. The brain is shown to process videos 60,000 times quicker than text. People today are more inclined to choose to do tasks that are less work. Reading articles and watching video involves two different brain processes. When you read an article, your mind is actively involved and requires a longer attention span. Again, video content can be used in certain scenarios that suit the topic and the user.
Video sounds truly amazing - it's no wonder SEO company experts swear by them. But it's also important to note that not all Website visitors will prefer to watch a video. Your Web design can implement video, but make sure that it does so in a strategic way.
http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

Wednesday, 15 March 2017

The 4 Most Persuasive Words In The English Language

Selling Information? Should It Be An eBook Or A Course?



Information marketing is where you, as an online business owner, sell information online. Two of the most popular formats for selling information are presenting it as an eBook or a course.
The information for both products can be provided digitally, so a customer can download it and have instant access directly after purchase. That means there's no waiting around for it to be delivered. And, when it's a digital product it also means that once you have created it, you can sell the same thing again and again.
So what's best for your online business? Should you produce an eBook or a course?
Writing An eBook
When you write an eBook, it's a simple way to make money online. If you have plenty of knowledge in a particular subject matter, you can write a simple eBook in a few days or weeks that can really help people in your specific niche market. Some very successful eBooks were created in an afternoon.
eBooks are typically short and sweet, and get right to the point. They teach a process or share information, and usually cost less than a digital course. If you are just starting in the online business world, this is the quickest way to offer something of value for sale.
Producing A Course
Your website may already consist of lots of information and material that you can use to create an eBook. Having said that, if you are teaching an involved process, perhaps a course would be a better way to go? Customers can access your course digitally via a private website link.
In contrast to eBooks, courses can generate more money per sale. There is a greater perceived value in a course, rather than an eBook. Your course can be delivered through a membership site, or through an instant digital download or link to video or audio files. Keep in mind that a course is going to take a lot more time and effort to complete than an eBook.
Start With An eBook, Build To A Course
Your first effort at making money from your online content isn't going to be the best you will ever produce. But you will improve with time. You can use the lessons learned from writing an eBook to later publishing a course which not only makes more money for you than an eBook on a per-unit basis, but gives you the prospect to provide more in-depth information and knowledge with your online audience.
If you're thinking about writing an eBook you may think it's a pretty simple process. Or you might think researching, writing, formatting, publishing and marketing your eBook is incredibly difficult. The reality of the situation is somewhere in the middle of those two schools of thought. Download my free checklist for writing an eBook for profit at: http://jonallo.com/write-an-ebook/