Marketing Online For Business Startups

If an item as lowly as a Figit Spinner can take the Internet by storm in as little as three days and show up in class rooms across the nation a short week later, why can't your business power up and show up?

Let's max out a list of possible marketing options for your business online, within the next ten days and see if we can't send your business to the front page!

Are you ready?

• Facebook Fan Page. Invite your friends.
• Twitter #hashtags. Capture attention with keyword tags.
• LinkedIn Articles. Share with your groups. Tweet it out!
• Pinterest? Oh yes. Share your pictures. Show them off.
• Tumbler. Definitely, tumble out your release.
• Blogger. Share it. Reblog it. Invite friends to post it.
• WordPress. Reposting. News blast. Blog blast. Notify.
• Sumo. Kill it with Sumo, and share it everywhere Sumo goes.
• Yelp. Review it. Post it. Renew it.
• Amazon. Write it. Book it. Create a White Paper. Sell it.
• eBay. Auction block it. Post it. Reuse it.
• StumbleUpOn. Send it out with keyword precision.
• MapIt. Put your address on the map.
• Google it. Make sure you've registered your business with Google.
• Bing it. Register on Bing and show up on the wall.
• Yahoo it. Send it out to Yahoo News. Post it. Update it. Press Release it.
• Snapchat it? Of course, post a picture and meme it.
• WordStream it.
• PPC it.
• Banner ad and Press Release it.
• As your friends to share it. Scare it. Double dare it.
• Sing it. Make it a celebrity.
• YouTube it. Video and Audio share it.
• SlideShare it. Add the slides and words to it.
• Groupon it. Coupons work. Discount it.
• TRY to hide it.
• Secretize it.

I don't know about you, but some of the most exciting, most responsive advertising I've found online is FUN. When you're really having a good time sharing your business on the internet, others want to know what you've got. A great way to market your business online, is to stir up some action.

Food places and coffee shops can invite tribute artists to come in for a visit. Imagine, photos of Elvis seated at the coffee bar with your customers? Or maybe your customers are younger and would prefer Taylor Swift. My favorite recent marketing event was a joint effort with a coffee shop /bookstore where a book signing took place, and we invited local football team members to come by and sign autographs.

Need an event? Find a local celebrity and send out the press releases. Be sure your Social Media is turned on!

Need to put your new business startup on Main Street? Jan Verhoeff knows how to schedule events, attract attention, and drive traffic. Contact her for more great ideas at http://janverhoeff.com

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Publish Powerful Articles On LinkedIn That Get Noticed

It's Well Worth The Trouble To Publish Articles On LinkedIn.

According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments".

Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.

To grow your Power on LinkedIn it's first important to remember the basics;

Maybe the most important thing is to have a profile picture with a clear headshot you and update your profile frequently.

On LinkedIn' you're creating a sort of online resume with your background and business acumen.

For self-employed individuals and small business owners, LinkedIn is an amazing opportunity for you to reflect upon your personal background and achievements allowing you to connect on a more personal level with your connections and share information or even create articles catered to or focused on your business.

What Does Publishing an Article on LinkedIn Accomplish?

"Publishing an article on LinkedIn is worth the effort and I have built an amazing network of positive connections from all around the world that love to read and comment on my articles. LinkedIn provides a network for businesses, article writers, and entrepreneurs."

If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you. With LinkedIn, you have the opportunity to reach other professionals from around the globe. You can connect with senior leaders, potential clients, employers, partners, mentors, or whatever connection suits your interest. If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you.

• It provides you the opportunity to connect with people that can even impact your business or career.

The audience on LinkedIn is looking for the content leaders;

Many posts or articles on LinkedIn can appear outside your connection network and can help you connect with related people long into the future. Don't be shy to make the first request to the connection it's a fabulous way to be introduced.

6 LinkedIn Stats That Stand Out: June 1st, 2017

1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook.
2. LinkedIn helps big time in direct traffic to your site. In other words, the benefits of publishing are very much worth your while.
3. LinkedIn Users Are Way More Likely to Visit your Homepage
4. LinkedIn Is Growing Fastest Among New Graduates
5. Forty Percentage of users use LinkedIn Daily
6. 13% of Millennials (15-34 Years old) use LinkedIn.

LinkedIn has 466,000,000+ registered members according to its official counter. Some of the impressive country-by-country breakdowns include:

Although LinkedIn has proven such a powerful platform many business owners are barely using LinkedIn for the great possibilities;

• 128 million Americans use LinkedIn (40.1% of the entire population)
• 12 million Canadians use LinkedIn (34.1% of the entire population)
• The UK has 20 million LinkedIn users, Australia has 7 million, and India has 35 million

How do I write an article people will read and interact with?

It's easy and anyone can do it if. Begin with what's familiar and of interest to you. Then you need to select your topic;

• I like to start with my topic and subject header (six or seven words long). This helps set the tone for the entire article and the subject header can also change in tandem with your writing to cater to the core overall message.
• Fulfill a need or interest for your audience but also remembering your core audience and interests of your LinkedIn connections you're trying to influence.
• Research your topic and provide valuable information that will educate the reader. Think of Including details like images profiling your message, industry statistics or market research.
• Update your articles. After publishing your articles it's a good idea to keep your LinkedIn article publishings up to date and relevant to current information. Many writers think quickly and can make simple mistakes (It's allowed), so correcting your research or article information when presented with new information. It will always benefit the reader.Publishing an Article on LinkedIn

All you need is a LinkedIn account your article and a header image (recommended for best clarity 1200 x 628 and Image result for minimum size 1536 x 768 pixels.

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Content Marketing Trends in 2017

Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.

As market standards are shifting, technology is evolving, and consumer preferences are being changed, "What they really want?" becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.

Data-driven Insights:

Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.

As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.

Video and Live Feature:

Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It's a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.

Re-emergence of Email Marketing:

Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.

Social Media Platform:

As social media websites are being used by many users every day. It has become one of the key part of human's life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.

There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.

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6 Crucial Reasons Why Social Media Marketing Is Crucial for Small Businesses

Why Social Media is Crucial for Small Business

Out of roughly 7.3 billion people worldwide, 3.17 billion use the Internet and 2.3 billion are social media users. With 2.3 billion users, it's easy to see why social marketing is becoming such a popular platform for promoting and growing a business! There are numerous benefits for both the user and the business when using social media as a tool. With the prevalence of technology in today's world, it's more important than ever for small businesses to have a social presence. If you're not part of the 2.3 billion, you need to jump on board today. Here's why:

1. Everyone with a mobile device has 24/7 access.

Potential customers are often on-the-go. Most people walk around with mobile phones in this day and age plastered to their fingertips. When people are sitting in waiting rooms, on public transportation, on their lunch break, or wherever else, they're often scrolling through their various social platforms. This means there's a huge audience for your social media marketing campaigns!

2. It's free (to start out, anyway!)

A lot of times, promoting your business can be a costly endeavor. With social marketing, not only is it easy to set up an account, but the applications are typically free to download. This makes social media profiles a good way to promote your business without breaking the bank. If you need an extra boost, you can always pay to promote your posts-but this probably won't be necessary 100% of the time, making social marketing a great low-cost marketing tool! Plus, social media's easy sharing, reposting, and retweeting features make it possible for your customers to do a chunk of your marketing for you!

3. It doesn't require special equipment or professional help.

The convenience that comes with social media is a big help when running a business. Saving time when you have a lot of other things on your plate can be incredibly helpful. Socializing online doesn't require you to leave the office. You can even promote your business from the comfort of your own home- all you need is an Internet connection. Many people enjoy doing their own social media management. However, if you are struggling to keep up, you can definitely hire a social media manager!

4. It's easy to target potential customers.

It is easier to expand your audience with an online social presence. With the use of hashtags and keywords, not only can you target specific groups of people, but they can find you more easily with an easy search. This creates an element of convenience which is always an attractive trait for potential customers.

5. It helps you create your brand.

You probably know that it's important to create a recognizable brand. However, creating and conveying your desired brand can be difficult. Social marketing makes it easier to lay out the brand you want customers to know. Becoming involved in conversations with customers on social media makes customers more receptive to information that you share. Using social media as a means of communication with customers gives your customers the opportunity to know you and your product on a more personal level, which makes your business seem more attractive and approachable.

6. It's a great way to share and receive valuable information.

Social marketing can also be very informative. It's a great way to gain valuable ideas from other businesses. It also gives you the ability to directly interact with your audience and see what customers are saying about your product or service. You might even use social media to see what customers are saying about your competitors. Either way, you can use these things to better your own product or service.

There are so many great social platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more. But, just when you've tweeted and liked, it's time to snap and connect! Don't let the ever-changing social platforms keep you sidelined. If you haven't yet harnessed the power of social media marketing for your small business, the time is now!

Visit http://www.strongestate.com today!

Strong Estate Marketing is a one-stop online marketing shop specializing in writing, product photography, and social marketing management. Drop a line to info@strongestate.com for more information.

Know How to Be Successful With Digital Marketing

Digital space is full of data and contents that are target oriented. Creating contents and sharing is now possible easily owing to the digital boom. The content marketing is important for readers to know about many things and thus the jobs for content creators are growing. The digital world or digital marketing has today become a business that is highly profitable for the entrepreneurs. The positive side can be seen of the digital marketing on the way it is put to use and before doing anything, maximize your potential. It is time to breathe through digital channels, get online and consider the following, to get attention.

Reorganize your presence

If you are not getting traffic, set to reorganize your online presence. Ensure you are on all the social media platforms. Check if you did not miss any information on the profiles of Facebook or Instagram. Assess your strategy is strong or does it need some overhauling.

Cleanup the weeds

Check what pops up in the Google. Review auto generated pages and flag impersonators. Use this time also to see your pages performing better and also the bounce rates. Ascertain the pages receive visitors and notice the social channels that are bringing most and least business. Use your efforts and make the non-performing networks to work well. Try to sort out the reason and ensure cleaning up unwanted weeds.

Give a new look

The simplest way of breathing new life is by freshening up the visuals. Of course, you can put new photos of your business in the social media accounts. It will serve the purpose.

Get a fresh tool

After reorganizing and giving a new look to your digital presence, take your marketing up using the right tools online. Invest in right tools and ensure to benefit from automation.

Digital marketing is the reach for most businesses and social sites have done an excellent job by promoting business. Digital marketing is now affordable and integrating it into your business is time-consuming and complex task, but to have an impactful digital marketing operation, you can get started with these steps below:

Elucidate Objectives

Having clear objectives helps digital marketing as it reveals a strategy. Outline the goals and determine the direction so that you align purposeful objectives that are realistic, specific and measurable. Identify your audience, comprehend your market and ensure your objectives meet strategy as an informed decision.

Develop Brand Consistency

Consistency is a term that has its own expectations, be it a social media platform or your website and of course this includes the strategy of digital marketing operation as well. Developing brand consistency is a must and use same taglines, colors, fonts, features and images. Ensure consistency so that it shows authority and increases your credibility.

Buildup Your Digital Marketplace

A digital marketing campaign focuses your virtual home that is your website. This makes it important to build up your digital marketplace such that it is engaging, responsive and mobile-friendly. Make it obvious for call to action and ascertain you keep it simple.

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Stay Ahead in Digital Marketing With These Tips

Digital marketing is in various forms and you can keep learning about the networking and its apps continuously. The marketing is all about sites and apps. the digitized traditional media versions allows you to stay ahead in the business, but for that you have to get going with new inventions online and stay update. If you even wish to find a suitable job making a career in digital marketing, you need to have a lot of connections, a complete slate of skills and plenty of interesting ideas to offer that will appeal your future employer.

Join a LinkedIn Group

LinkedIn is a best place for any aspiring candidate to make connections. Here you get to know the real stuff required for a position. here you can find the profiles of more than a quarter of fortune seekers and accomplishers that you joining this group in LinkedIn is sure to offer a fast pick and you can also follow the role models and virtual mentors of this industry.

Attend Marketing Conference

A digital conference is available to meet every skill and forte, so pick that meets your goals and creativity. Check out and acquire more exposure to cutting-edge technology, social media marketing, new internet marketing strategies and more. On attending digital conference, you will find online marketing experts in many numbers and you can talk to them and learn who covers topics such as traffic, design and conversion. Getting to know about marketing gurus helps a lot as you get to make connections, stay linked and to share ideas.

Track Successes

Being something is important, but that should be apparent. For instance, you may be a pioneer digital marketer, but if you fail to prove anything, you will be no different from any of your enthusiast co-workers. Whether, you are handling an exceptional job as a challenging task or you are trying to sell your own product, it is important you save the feedback, stats, other documentation and email correspondence. This will bring a difference one fine day, when you get an opportunity to show. In fact, you can also show this in a job interview and increase your leverage proving you know what it means to stay connected with audiences and growing a brand to success using digital marketing strategies. Thus, tracking successes is essential so that you know and prove you are ahead of others.

Brush Your Skills

Everyone at some point or the other lags behind. Identify the skills you need to work, and whet them. Digital marketing is the need of the hour to do any business or even to get hired. Learning to integrate marketing helps develop a strategy and improve the brands strategy overall. Embrace the business strategies that are data-driven as it is an evolutionary step in businesses. Only with proper understanding of the data you acquire or get that you desire helps in organizing business objectives and it revolutionizes marketing. Thus, staying ahead in digital marketing demands you to work on data-driven strategy.

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Benefits of Using an Email Obtainer Service

One of the most challenging aspects of opening a new business, or growing your existing company, is figuring out how you are going to target new consumers. Whether you are searching for consumers, prospective employees or clients, finding individuals online is not an easy task. Even though all the information is out there, figuring out what service to use to obtain said information is the challenge. One service businesses may want to consider using is an email obtainer service, where you can find any email without much effort. The service is efficient and easy to use.

With such a service, you can find any email and reach out to anyone you may have encountered in the past. For instance, let us say that you met someone at a recent business conference. You may have caught their name, but you forgot to exchange contact information with them. How would you go about finding such a person? Unless you know where they worked, and the employee's email address is listed on the company website, you would be out of luck. Yes, you can fish around among your contacts to see if anyone knows the person, but that endeavor could take a while.

The most productive way to approach the situation is to use an email obtainer service. It is free, and it only takes you a few seconds to find the person you are searching for. Whether you are searching for an individual based on their company name, LinkedIn profile, first name, last name or some other identifiable information, the email obtainer service will help you figure out their email address. There are hundreds of millions of email addresses included in these databases, with more being added daily. There is no email address that you cannot track down eventually!

The great thing about such a service is that it has a wide variety of applications. Say you are working in human resources, and you are hoping to check up on some potential hires. Maybe they wrote down their names when you conducted a few spot interviews during a conference on an expo. However, you did not get a chance to jot down their email addresses or phone numbers. Now you want to get in touch with these individuals, to let them know they can go ahead with a second interview for the job. Thanks to the email obtainer service, finding them should not take more than a few minutes.

The service is not even limited to businesses. Maybe you have a long-lost friend that you went to high school with, and it has now been 15 or 20 years since you last made contact. Even though a lot of people now use Facebook or other social media sites, maybe your friend is not on Facebook. Finding them through the email finder service is a great idea, as you only need to enter their full name to come up with a list of potential email addresses. Finding people takes on a whole new meaning with such a service!

Whether you have started your business recently or you want to bump up your existing one, please check this method to find any email for you.

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The "Sexiest" Thing About Free Traffic & the Best Times to Post

Introduction

As a blogger or Internet entrepreneur, you need traffic. If you are unfamiliar with the term, it simply means people going to your website or blog. Just like all of the people you encounter in their vehicles when you are driving to work constitute real world vehicular traffic, everyone surfing the web at any given time is a part of Internet traffic.

There are two ways to get traffic to your site.

• 1) You pay for traffic.
• 2) You get traffic for free.

Paid traffic is a smart part of a serious online entrepreneur's marketing plan. You control every aspect of traffic when you pay for it. Ad campaigns with Google, YouTube, Amazon and Facebook make it possible to laser-target your advertising to the exact demographics you want to reach.

However, paid traffic can cost you a lot of money, delivering little to no results, if you don't know what you are doing.  Even if you do eventually develop a successful paid traffic marketing plan, it doesn't happen overnight. You have to pump a lot of revenue into buying traffic each and every day, spend your time and testing and retesting, and there are no guarantees that you will get the results you're looking for.

The "Sexiest" Thing About Free Traffic  -  If you think the reference to free traffic as being "sexy" is a little overboard, you are incorrect. Free traffic is beautiful, sexy, attractive and desirable. Why is this so? The answer is simple... because it's FREE!

In many cases this doesn't just mean being free financially. A lot of methods you are about to learn require a little bit of your time on the front end, but then they just continue to deliver free, targeted traffic to your site or blog with little to no upkeep on your part.

Other methods will require regular input by you, but since your financial outlay is zero, and the Internet never sleeps, you can employ these free traffic methods anytime of the night or day, whenever you have a few minutes or hours of spare time.

Some of the free traffic sources are:

Start Building a List  -  You absolutely, positively must be building a list. This is true if your business is off-line or on, and technology makes it easy to do so when you have a blog or website. To build your list you need a freebie - Lists of resources work well here. A short PDF that answers one big problem your audience has is another winner.

Social Media  -  Social media can provide a lot of free traffic. However, there are so many worthwhile social media websites out there, you have to be careful not to spend the bulk of your time chasing this low-converting traffic. Regardless what social media "gurus" will tell you, the return on your time investment trying to get people from Facebook, Twitter, Pinterest and LinkedIn back to your website to join your list is not very high.

People go to social media sites to hang out. They are socializing. Make sure you approach them in a social manner. Don't ever attempt to sell on Facebook or the other social media sites. The Best Times to Post on Social Media  -  HubSpot studied tens of thousands of posts and updates on Facebook, LinkedIn, Twitter and other social media sites. They discovered the best possible times for you to engage your audience. Those times are listed below (as of June 2016).

Facebook:

• 3 o'clock to 4:00 PM on Wednesdays
• 1 o'clock to 4:00 PM on Thursdays and Fridays
• Noon to 1 o'clock PM on Saturdays and Sundays

Twitter:

• Noon to 3:00 PM on Mondays through Fridays
• 5 o'clock to 6:00 PM on Wednesdays

LinkedIn:

• 7:30 o'clock to 8:30 o'clock a.m., noon, and 5 o'clock to 6:00 PM on Tuesdays, Wednesdays and Thursdays
• 10 o'clock to 11:00 o'clock AM on Tuesdays

Pinterest:

• Evening hours every day
• 2 o'clock to 4:00 o'clock AM every day
• 5:00 PM on Fridays
• 8 o'clock to 11:00 o'clock PM on Saturdays

Instagram:  Anytime between Monday and Thursday, avoiding 3:00 o'clock to 4:00 o'clock PM

* Understand that multiple factors will influence whether your content is shared, liked, commented on and develops engagement. However, if you stick to the times just mentioned, you give yourself the best possible chance of driving a lot of free traffic to your blog or website.

Mobile  -  In late 2015 mobile searches passed desktop searches on the Internet. Experts say that now (in 2017) more than 60% of all web searches are on mobile devices. This means several things. First off, most people are searching from their smart phones. This display is tiny compared to your laptop, your desktop and even your tablet

Build A Mobile Application: Don't worry; you don't need to be a web designer or app developer. You can head over to Fiverr.com or UpWork and have a freelancer create a mobile application for your business inexpensively. This can be as simple as a checklist or list of resources, or some other helpful piece of information.

On-Page SEO  -  You are probably groaning at the 3 letter acronym SEO. In case you don't know, that stands for search engine optimization. This means making your website, content and webpages attractive to Google and the other search engines. If you have fallen prey to so-called experts that promised to deliver search engine rankings by offering their SEO services, it is understood that search engine optimization is a topic you would like to avoid.

Blogging  -  Guest blogging doesn't provide the big traffic boost that it used to. However, it is still a great way to reach a large audience. Contact the owners of the biggest blogs relevant to your niche or market. Offer to write an original, high-value blog post for their site. In return you ask for a link back to your website.

Answer Questions on Q and A Websites  -  There are sites which allow web surfers to post questions about anything and everything. Online marketers like yourself answer those questions, and the question that gets the most positive feedback is chosen as the top answer.

Start a Podcast  -  This may seem daunting at first. However, all you really need to start a podcast is a decent microphone and a computer. Odds are you have a blog. There is a pretty good chance that your competitor has a website or blog as well. On the other hand, podcasts are few and far between, which makes them the perfect free traffic source that sets you apart from your competition.

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