Having an online presence is more than a necessity these days and with online presence comes the importance of digital marketing. Digital marketing solutions are of different types and what you opt for completely depends on your requirements. Let's look at some of them in detail:

Search Engine Optimisation (SEO)  There are millions of websites on the Internet. Having a website is not enough these days, you need a website that has all the ingredients required to get a good rank. This is where search engine optimization or SEO comes into play.

SEO is the art of optimizing your websites and its web pages so that it secures a high rank in the search engine result pages and is noticed. This is still the most trusted way of attracting traffic to your website.

SEO experts to optimize your website use different strategies and these strategies keep on evolving. What worked five years back, would not yield the same results as it did five years ago. Therefore, when looking for a digital marketing agency, it is really important for you to make sure that they are using the latest tactics.

Content marketing happens to be an important element of SEO, about which we have talked later. Other SEO tactics include less loading time, making use of the right keywords, and their placement etc.

Social Media Marketing  You would probably find the entire world on Facebook or Twitter. That is why it is really important that you invest in social media marketing. It is a great (best) way to connect to your customers and also increase your sales, if you are into e-commerce.

Social media marketing is all about doing things that would accentuate your business in the various social media channels, starting from Facebook to LinkedIn. It makes you socially active and allows you to connect to your customers and vice-versa.

Whether you are just starting out or you are in business for the past few years, investing in social media marketing would benefit you. Most customers these days, look for windows through which they can connect to your easily. Your Facebook or Twitter page can be two such windows.

Moreover, you can make use of these social channels to advertise for your product and services as well. If your customers are happy with you, then would even write reviews and that would help attract more customers. Like, share, and follow buttons can also increase your sales to a great extent.

Pay-Per-Click (PPC)  If you have some idea about SEO and digital marketing, you probably know what pay per click (PPC)

Advertising is. Most people have the notion that PPC refers to the sponsored links that we get to see while doing Google searches. However, the ads that you see in other search engines like Bing and Yahoo also fall under this category.

As clear from the name, you would pay the publisher only if your ad is clicked. And if you do not pay, the ads do not exist. This is a great way to attract traffic to your website.

However, it is important to do it in the right way else, you would not get the desired results. Make sure you hire the right digital marketing company that has a dedicated team for PPC, in order to get the results, you are looking for. It is all about choosing the keywords and optimizing your web pages based on these keywords. Also, it is important to monitor the traffic that you are getting due to these ads and making changes to your PPC strategy accordingly.

These are three most popular digital marketing solutions that are effective. If you are planning to join the e-commerce bandwagon and sell online, you cannot do without these. Just ensure to hire the right experts who can fulfil all your digital marketing requirements and offer results.

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Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let's review the prime benefits:

• 'The World is your Stage': With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he'll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.

• 'Laugh all the way to the bank'- It's no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards - 'profit' aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn't jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.

• 'Straight from the horse's mouth' - With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent - the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product's performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.

• 'Marking your territory' - Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.

• 'Something for everyone' - Online marketing space isn't reserved for the who's who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That's the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market's big fish a run for its money. Making it an all-inclusive environment to run business in.

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• 'Survival of the fittest' - The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer's that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

Saji Nair is an online marketing expert. As the founder of one of the fastest growing SMS and online marketing agency in Dubai - Wisoft Solutions Dubai, he is passionate about SEO and all things digital.

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6 Crucial Reasons Why Social Media Marketing Is Crucial for Small Businesses

Why Social Media is Crucial for Small Business

Out of roughly 7.3 billion people worldwide, 3.17 billion use the Internet and 2.3 billion are social media users. With 2.3 billion users, it's easy to see why social marketing is becoming such a popular platform for promoting and growing a business! There are numerous benefits for both the user and the business when using social media as a tool. With the prevalence of technology in today's world, it's more important than ever for small businesses to have a social presence. If you're not part of the 2.3 billion, you need to jump on board today. Here's why:

1. Everyone with a mobile device has 24/7 access.

Potential customers are often on-the-go. Most people walk around with mobile phones in this day and age plastered to their fingertips. When people are sitting in waiting rooms, on public transportation, on their lunch break, or wherever else, they're often scrolling through their various social platforms. This means there's a huge audience for your social media marketing campaigns!

2. It's free (to start out, anyway!)

A lot of times, promoting your business can be a costly endeavor. With social marketing, not only is it easy to set up an account, but the applications are typically free to download. This makes social media profiles a good way to promote your business without breaking the bank. If you need an extra boost, you can always pay to promote your posts-but this probably won't be necessary 100% of the time, making social marketing a great low-cost marketing tool! Plus, social media's easy sharing, reposting, and retweeting features make it possible for your customers to do a chunk of your marketing for you!

3. It doesn't require special equipment or professional help.

The convenience that comes with social media is a big help when running a business. Saving time when you have a lot of other things on your plate can be incredibly helpful. Socializing online doesn't require you to leave the office. You can even promote your business from the comfort of your own home- all you need is an Internet connection. Many people enjoy doing their own social media management. However, if you are struggling to keep up, you can definitely hire a social media manager!

4. It's easy to target potential customers.

It is easier to expand your audience with an online social presence. With the use of hashtags and keywords, not only can you target specific groups of people, but they can find you more easily with an easy search. This creates an element of convenience which is always an attractive trait for potential customers.

5. It helps you create your brand.

You probably know that it's important to create a recognizable brand. However, creating and conveying your desired brand can be difficult. Social marketing makes it easier to lay out the brand you want customers to know. Becoming involved in conversations with customers on social media makes customers more receptive to information that you share. Using social media as a means of communication with customers gives your customers the opportunity to know you and your product on a more personal level, which makes your business seem more attractive and approachable.

6. It's a great way to share and receive valuable information.

Social marketing can also be very informative. It's a great way to gain valuable ideas from other businesses. It also gives you the ability to directly interact with your audience and see what customers are saying about your product or service. You might even use social media to see what customers are saying about your competitors. Either way, you can use these things to better your own product or service.

There are so many great social platforms: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and more. But, just when you've tweeted and liked, it's time to snap and connect! Don't let the ever-changing social platforms keep you sidelined. If you haven't yet harnessed the power of social media marketing for your small business, the time is now!

Visit http://www.strongestate.com today!

Strong Estate Marketing is a one-stop online marketing shop specializing in writing, product photography, and social marketing management. Drop a line to info@strongestate.com for more information.