Facebook Marketing

Are you concerned about your future? Would you like to be in a position to help your family through tricky financial times? Do you feel there is more you can do following retirement? Are you feeling worthless now that you have finished work? If so I would recommend that you take a look at Social Media Marketing as a project which could solve all of the above issues and enable you to achieve a valuable level of additional income. I personally experienced the frustration of a lack of something worthwhile to do with my life and in my search for a suitable alternative I came across the possibility of utilising social media as a business that could be run from home. As I was an IT newbie I needed a mentor to guide me through the early stages of setting up my business and my research threw up an exuberant young man, by the name of Paul OMahony. Paul is widely recognised internationally as a foremost expert in Social Media and he is an accomplished  and humourous speaker. He offers clear and unambiguous advice to his students and he is particularly excited by the potential of one platform in particular. Facebook offers massive opportunity for building a business and expanding a customer base. Astute imaging and regular content posting helps to create a high level of trust with your customers which in turn develops into a long lasting relationship with potential for further sales. Because of the vast potential of this area there is no time to lose, the sooner you take the plunge the better because of the rapidly expanding nature of Facebook Marketing..

If the thought of a Social Media business, working from home with hours to suit yourself, appeals to you you could not do better than to take a look at this FREE webinar presented by my mentor and Internationally renowned Social Media expert Paul OMahony 

Paul presenting at a Inner Circle gathering of his students in Peterborough 2017

To check out your 'totally no strings' FREE introduction to Social Media Marketing 

go to 

https://tiny.cc/2y17ky

'You are never too old'

Ray Willey 

Having an online presence is more than a necessity these days and with online presence comes the importance of digital marketing. Digital marketing solutions are of different types and what you opt for completely depends on your requirements. Let's look at some of them in detail:

Search Engine Optimisation (SEO)  There are millions of websites on the Internet. Having a website is not enough these days, you need a website that has all the ingredients required to get a good rank. This is where search engine optimization or SEO comes into play.

SEO is the art of optimizing your websites and its web pages so that it secures a high rank in the search engine result pages and is noticed. This is still the most trusted way of attracting traffic to your website.

SEO experts to optimize your website use different strategies and these strategies keep on evolving. What worked five years back, would not yield the same results as it did five years ago. Therefore, when looking for a digital marketing agency, it is really important for you to make sure that they are using the latest tactics.

Content marketing happens to be an important element of SEO, about which we have talked later. Other SEO tactics include less loading time, making use of the right keywords, and their placement etc.

Social Media Marketing  You would probably find the entire world on Facebook or Twitter. That is why it is really important that you invest in social media marketing. It is a great (best) way to connect to your customers and also increase your sales, if you are into e-commerce.

Social media marketing is all about doing things that would accentuate your business in the various social media channels, starting from Facebook to LinkedIn. It makes you socially active and allows you to connect to your customers and vice-versa.

Whether you are just starting out or you are in business for the past few years, investing in social media marketing would benefit you. Most customers these days, look for windows through which they can connect to your easily. Your Facebook or Twitter page can be two such windows.

Moreover, you can make use of these social channels to advertise for your product and services as well. If your customers are happy with you, then would even write reviews and that would help attract more customers. Like, share, and follow buttons can also increase your sales to a great extent.

Pay-Per-Click (PPC)  If you have some idea about SEO and digital marketing, you probably know what pay per click (PPC)

Advertising is. Most people have the notion that PPC refers to the sponsored links that we get to see while doing Google searches. However, the ads that you see in other search engines like Bing and Yahoo also fall under this category.

As clear from the name, you would pay the publisher only if your ad is clicked. And if you do not pay, the ads do not exist. This is a great way to attract traffic to your website.

However, it is important to do it in the right way else, you would not get the desired results. Make sure you hire the right digital marketing company that has a dedicated team for PPC, in order to get the results, you are looking for. It is all about choosing the keywords and optimizing your web pages based on these keywords. Also, it is important to monitor the traffic that you are getting due to these ads and making changes to your PPC strategy accordingly.

These are three most popular digital marketing solutions that are effective. If you are planning to join the e-commerce bandwagon and sell online, you cannot do without these. Just ensure to hire the right experts who can fulfil all your digital marketing requirements and offer results.

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6 Simple Tips For Better Facebook Marketing

Facebook has over 1.7 billion active monthly members so it makes sense to use Facebook for marketing. It can help you build awareness, create a community, stimulate a purchase and launch a new product or service.

But is doesn't have to be complicated. Use these 6 simple tips below to leverage the power of Facebook marketing for your business.

1. Build A Following

The first step for using Facebook for marketing is to build a good following. Invite people to like you page or to join your Facebook group. Provide as much value as you can with your posts and links to encourage your followers to like, click, share or comment on your posts.

2. Set Up A Facebook Page For Your Business

Don't use your personal Facebook account for your business. Your family and friends may not have any interest in your business activities. Likewise, your potential customers probably don't want to see your personal holiday photos. As your business grows and you have more people "friending" you, you'll run out of room. Facebook only allows 5,000 friends per personal Facebook account. That sounds like a big number but many online marketers have reached that limit and then had to delete people and move them over to a fan page.

3. Engage And Interact

Facebook marketing is only effective if your followers feel they can trust you. They'll learn to like you and trust your brand if you deliver useful information on a regular basis. For example, post a daily tip or motivational message onto your page. Post offers and promotions they can benefit from or create a one-time promotion for your Facebook followers only.

4. Integrate Effectively

When you integrate your Facebook marketing strategies with your other marketing tactics, you'll receive the better results. For instance, you can add a Facebook feed to your website or blog. You can add a "post this on Facebook" feature. Insert a "find me on Facebook" button or call to action to your email signature.

5. Facebook Ads

Facebook ads are inexpensive and they do work. Facebook allows you to target your individual audience down to their interests and gender. However, Facebook ads will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your audience, grab the attention of the viewer and include a powerful call to action.

6. Start A Facebook Group

Facebook groups are a popular tool for business owners to reach an online audience for free. Facebook groups are much more visible in News Feeds. You have total control of the flow of information and communication. Facebook groups are great to generate leads, build your email list and eventually sell your products and services.

Creating and managing your own Facebook Group can do wonders for your business. It can generate leads, build your email list and eventually sell your products and services. Download this free checklist and report and harness the positive power of Facebook groups for business success, http://jonallo.com/facebookgroups

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