Facebook Marketing

Are you concerned about your future? Would you like to be in a position to help your family through tricky financial times? Do you feel there is more you can do following retirement? Are you feeling worthless now that you have finished work? If so I would recommend that you take a look at Social Media Marketing as a project which could solve all of the above issues and enable you to achieve a valuable level of additional income. I personally experienced the frustration of a lack of something worthwhile to do with my life and in my search for a suitable alternative I came across the possibility of utilising social media as a business that could be run from home. As I was an IT newbie I needed a mentor to guide me through the early stages of setting up my business and my research threw up an exuberant young man, by the name of Paul OMahony. Paul is widely recognised internationally as a foremost expert in Social Media and he is an accomplished  and humourous speaker. He offers clear and unambiguous advice to his students and he is particularly excited by the potential of one platform in particular. Facebook offers massive opportunity for building a business and expanding a customer base. Astute imaging and regular content posting helps to create a high level of trust with your customers which in turn develops into a long lasting relationship with potential for further sales. Because of the vast potential of this area there is no time to lose, the sooner you take the plunge the better because of the rapidly expanding nature of Facebook Marketing..

If the thought of a Social Media business, working from home with hours to suit yourself, appeals to you you could not do better than to take a look at this FREE webinar presented by my mentor and Internationally renowned Social Media expert Paul OMahony 

Paul presenting at a Inner Circle gathering of his students in Peterborough 2017

To check out your 'totally no strings' FREE introduction to Social Media Marketing 

go to 

https://tiny.cc/2y17ky

'You are never too old'

Ray Willey 

Step-By-Step How To Make Money Online

Are You Starting A Small Business?

Here are 3 directions that can help you succeed in today's digital business world. An online business can open the doors to a brave new world of creativity and marketing and provide you the ability to promote products at little startup cost and large potential for reward.

1. Affiliate Marketing: is a simple marketing arrangement by which an online business pays you the affiliate a commission for traffic or sales generated from its referrals, depending on the terms of the particular program. There are many types of online affiliate programs and the terms can be different from program, to program. The affiliate marketing concept can be applied to most any product from retail type consumer products that require shipping, to digital products that can be mostly automated.

Like anything there is work involved and nothing comes easy. Here are the pros and cons to take into account when thinking about starting an affiliate marketing business;

PROS: Affiliate marketing is simple to setup and you can become a reseller instantly with most affiliate programs. With low startup costs, you can earn a profit by selling just a few affiliate products in many cases. With affiliate marketing you have a very low operating cost and usually just occur domain name and hosting charges. Marketing costs should also be taken into consideration. With the ability to get started with limited-to-no-capital your risk is very low with affiliate marketing.

CONS: Affiliate marketing can be a lot of work, and in most cases you will face a lot of competition so you're not going to be bringing in money instantly, it can take time. Like any online business you need to build an online presence including your social media, content writing and basic search engine optimization. Simply said, affiliate marketing like any business, requires hard work, you can't just sit back to reap the benefits without the work.

2. Sell your Own Products: Choosing to sell your own products online can be very profitable and a smart decision. One of the first things you will require is a credit card merchant account to accept online payments and have the money deposited into your bank account. The products you sell are anything you create under your own steam. You can sell your art creations, paintings, writing skills, handmade items, and just about anything you have an interest in creating. Do some research and make sure you have a marketplace for your unique skill.

Here are some pros and cons to take into consideration when selling your own products online as a business;

PROS: Selling your own products and creations, if you enjoy creating the products you will be selling then typically you're going to enjoy the business you will be building. This might be the most important point factor to consider overall. Another benefit is low overhead because you yourself are the artist and creator of the product being sold. This can be an excellent side business to grow over time and one you can thoroughly enjoy.

CONS: Something that you put work into and enjoy creating really doesn't have much downside. One problem with selling your homemade creations is you can only produce so much. However that may be a good problem to have and you can then increase your prices to meet the new demand.

3. Virtual Assist Jobs: VA jobs or, freelance work. If you have any skills to offer like programming, writing, consulting, proofreading, language translation, bookkeeping, appointment management, record keeping, email marketing, client or customer follow up, telephone sales, tech support, customer service, research, social media management, social media setup, manage WordPress blogs, support ticket help, live chat assistant, data management and more.

These types of skills can start making you money quickly and using websites like freelancer.com your money is held in escrow so you always get paid. Freelancing websites like these also provide a vast network of eager companies and individuals that are actively searching for your specific services.

PROS: VA jobs, are easy to get started with freelancing websites if you're ready to offer your skills. Get paid easily for your service and you can set the rate you charge. Enjoy working at your own pace and build repeat clients and ongoing relationships. This is an excellent way to get paid for your time now, and not have to take the risks involved in growing a startup or online business.

CONS: There is much global competition for VA's and it can be difficult to be competitive with your hourly rates against someone in a country like India or Cambodia. Don't let this discourage you as many companies and individuals like working within their country for many reasons and be firm from the start on your work value and hourly rate.

Starting A Business Is Not Always Easy..

However;

Big satisfaction in being able to act upon your hunches, make guesses, and to simply - just do it. If you want to succeed in business you first must take some risk and spend money. Many business owners talk about owning a business as the key to job satisfaction. It's true, when you're the boss, you do own it. Not having to ask anybody can mean a great difference in the satisfaction you can achieve for your success. The first step is getting started with your merchant account then create a product page. Best of success!

Do you have a small business or product that you need to generate instant awareness for? Do you like to be in control of your marketing and message? Get a free consumer email list, and demo the powerful email marketing software platform today:

SOURCE

What does the Future hold?

THURSDAY, 13 APRIL 2017

What does the Future hold?

Are you looking to retire but still need something to challenge you? Do you worry about the future? Have you children/grandchildren? Does their potential future debt (University fees) concern you? Do you feel impotent in terms of resolving some/all of these issues? Is your pension adequate? Have you looked at the prospects for growth? Does the Internet frighten you? Does Social media baffle you? Is it something that you consider trivial or irrelevant? Are you aware you can make money online? Can you conquer your fears about the Internet and use it to run a business from home? 

Approaching the age of 70 I experienced all of these emotions and more. I was seriously worried about how my children and grandson were going to cope in a very uncertain world. In addition I felt that I needed something to satisfy my own requirements in terms of a challenge. 

After all I was ONLY 70 and I felt I had much more to offer. 

I have gone into what I did next in an earlier blog (see below) and I have begun to feel whole again. I am writing this in the hope that my ongoing experience will be of use to someone 'out there', it is the beginning of a journey and I feel confident that the destination I have chosen will be successfully reached with the support of the team at Left Click Right Click (aka Paul OMahony) If anyone is at all interested in sampling what is on offer try this link to visit his Facebook page and get a view of the future.The future is Online.

Additionally, I have compiled three free reports which are an introduction to Online Marketing and which offer advice on getting started. To claim these FREE reports click on 'the Tree' (above right) OR here. Hope you find them interesting and of use in making a decision which could change your life for the better

Niche Awareness - 5 Things You Need to Know

When you are first starting out in internet marketing one of the hardest things to do can be deciding which niche market you are going to target.

I know when I was first starting out I went from having no idea what area I would be targeting to being bombarded by so many different niche markets my head was spinning at the prospect of picking just one or two.

With that in mind I am going to look at some of the various kinds of niche markets available to you as well as a few other things you will need to consider, with the intention of casting a little light on the subject and hopefully as a result make the whole process of choosing a niche market that bit easier for you.

1. Try traditional niche markets

The traditional niche markets break down into three main categories

• Health and Fitness

• Wealth Creation

• Lifestyle

Each of these markets has existed for far longer than the internet has and will always be in demand. In fact, these markets have existed since before the beginning of marketing itself.

For example, people are always looking to improve their health, this could be health in general or dealing with a health condition that they have to live with such as diabetes, high blood pressure, back pain, asthma or IBS to name but a few.

Maybe you are more interested in the fitness side of things, again the scope for this market is huge and very much in demand. People are always looking for ways to work out at home or shorten their time at the gym with different ways to get the maximum results in the shortest amount of time. A lot of these gym goers are looking at ways to put on weight or build muscle.

Which brings me nicely onto what is probably the biggest area under the health and fitness banner, this is weight loss. The global weight loss market is estimated to be worth £220 million with an estimated 29 million Brits attempting to lose weight last year alone and with obesity on the rise this market is only going to get bigger. With that in mind there's always a marketplace out there that will be hungry for information in this area.

In the same way, people are always looking to make more money, maybe they have retired and want something to fill their time and top up their pension, or they could be looking for something to do as a hobby that can generate a little extra cash to supplement their wages. It could be, they have dreams of quitting the drudgery of the 9 to 5 and starting out on their own. As with health and fitness, wealth creation is a huge marketplace with numerous possibilities.

Similarly, lifestyle is an area that people want to improve constantly, this again covers a wide range of subjects, quitting smoking or drinking could also be covered by the health and fitness banner but tends to come under lifestyle as does improving sleep and stress management. You could also look at relaxation techniques and meditation as well as the very popular relationship niche. So as you can see a vast number of people will always be looking for solutions within this market.

In conclusion, the markets I've mentioned are a fantastic place to start if you're thinking of going into internet marketing, or even if you're already up and running and you want to explore a new niche then these are huge markets for you to tap into.

2. Solve peoples problems

Every single person who is in internet marketing brings a wealth of knowledge with them, and if you think that this is not true for you, then you are wrong. We all have things that we are passionate about, or are knowledgeable in, it could be a hobby that you have been doing for years or maybe you do a job in which you have gained knowledge that could be passed on to the less initiated - insider information, tricks of the trade etc. You can use what you know or love to help solve other peoples problems. Even if you don't have all the answers, with access to the internet you have all the experts in your chosen topic at your finger tips - just Google it! And if you're solving a problem, you're helping someone. If you're helping someone, then you can get paid for your time and effort.

Every single day people all over the world are looking for answers to problems they may have, in every single subject under the sun. Don't believe me? try googling 'how to get my bread to rise' and you get over 5.6 million results, or try 'How to improve my golf swing' and over 1.25 million results are returned, or try something more obscure like 'How to stop my dog barking' and you get over 770,000 results. What I'm trying to say here is that regardless of what you are knowledgeable about there is someone out there looking for answers to problems in that particular area.

If you can provide a solution to the people who are looking for answers, in a way that they can easily access, then you can get paid for doing it.

One of the easiest ways to do this is to produce an e-book and with websites such as Amazon kindle direct publishing; https://kdp.amazon.com it's now easier than ever to get your e-book out into the market place. If you add an audio or video version as well, then you will greatly improve your widespread appeal.

Do your research right and you can easily find the most common problems in your chosen niche. A very good way of finding what problems people need solving is to go direct to the market itself. One of the best places to look can be online forums dedicated to your chosen subject, you will find numerous people here looking for answers to an abundance of problems. Places like Yahoo Answers are also a great way of finding out what problems people are facing. If you want to you can always go and survey people in your chosen niche.

This is not only a great way to find out what problems people need solving, it's also very valuable to you because the people are basically telling you what product they need. All you have to do is give it to them.

3. Do your research

Research within your chosen niche is vital. It's important because it tells you what the market is thinking and more importantly what it wants. It also tells you if the demand is big enough to be worth your time and effort creating products that that particular market is asking for.

By going direct to the market you can discover what problems they face, what solutions they've tried, what has worked and what hasn't worked, you'll get a better insight into what people want and be better placed to provide a solution in a targeted way.

If you already have a list, that's great, send them a brief email questionnaire, ask them what they want to learn about, what problems they have (short term and long term), what kind of information they need.

One great way to find a niche market is to use the Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal You can see how many people are searching for a specific word or phrase, this is an invaluable tool to ascertain if there is a demand for the niche you are considering. If there are 10,000 searches per month or more and very little competition from advertisers, you may well have found yourself a niche that's ready and waiting to be tapped into.

4. Keep looking

It's important as an internet marketer to constantly be on the lookout for new ideas and continue to search for new niches and markets that you can potentially tap into, this will not only increase the number of income streams you have but will also ensure that you are not putting all your eggs into one basket should one niche area start to wane. Having said that, don't give up on one niche just because you have had a successful product. If one product has worked, then the potential is there to sell more, keep going in that same niche until you have 4 or 5 good products all making you money.

Don't forget to keep a constant relationship with your existing buyers, send out emails at least once a month, send them offers, upsells and other products that you think they may be interested in. Remember it is easier and cheaper to sell to someone who has already been a customer than to sell to a complete stranger.

You are surrounded by places where you can gain inspiration for new niche markets. Try going to the magazine section of your local shop, look at the various magazines on sale and the subjects they cover, chances are that If there's a magazine for it, then it is likely to have enough potential buyers to be a worthwhile niche market.

As I mentioned earlier you can also find inspiration by playing around with the Google Ads Keyword Tool as well.

5. Go deeper

What I mean by this is quite simply finding more specific fields of interest within your chosen niche. For example, maybe your niche is the beauty market so then your more specific areas within this market could be hair, or nails, looking younger or even the make-up niche.

Taking the make-up niche as an example, you can narrow this down to things such as applying lipstick, foundations for different skin types, or applying eye make up.

Lets say you decide to create products about eye make-up, If you are somewhat of an expert on this subject then that's great, turn what you know into an e-book or a step by step video tutorial. If you are not then don't worry you could interview experts in this area and maybe record the interview and produce your product from this.

By going deeper and being more precise you could really get the most out of your chosen niche and because you're being very specific you can open up a whole world of possibilities to build on. Remember people love to learn from experts and so that attention to detail will pay off.

It's also a good idea to think laterally within your niche market and consider what other products or services people might be interested in. As I mentioned earlier, if people have already bought from you, then suggest other products you think they may be interested in or offer them an upsell of another higher priced product.

Finally, make sure that you take careful notes of what works and what doesn't work, then maybe look at how you can use what works in the future and whether you can fix the things that do not work or if you need to discard them and try a different approach.

SOURCE