What makes a good life?

The video below discusses the important part that relationships play in our pursuit of happiness. Having an achievable goal is a key part of this also. To have a shared objective, one that all participants have a stake in, gives a sense of purpose ultimately leading to a worthwhile achievement. As you get older it is critical that meaningful activities are built into your lifestyle which enable you to continue to grow. It has been said to me that if you believe you are going to live until you are 135 you will plan accordingly with optimism and even if you don't make it, the principle of having a sense of purpose is established, the result of which will be to make the best use of what time you have left. There are lots of opportunities to do things which are both mentally stimulating and potentially lucrative if you are prepared to try. All it takes is a bit of initiative and a willingness 'to give it a go', in the right hands the risk can be managed within safe limits and as the man said 'no pain, no gain', Its all in the mind...You are never too old!

What makes a good life? Lessons from the longest study on happiness | Ro...

Ticket to Success and Sales - Online Marketing

"Ignoring online marketing is like opening a business but not telling anyone." - Anonymous

Nothing sums up the brilliance of online marketing in today's scenario quite like this quote. Online marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.

Online is the place to be

From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only 'like' and 'comment'. So, like any good marketing strategy that starts with going where the customer goes, the time now is to go digital. Online marketing has become the latest fad, a definite marketing must-do all the multi- national companies. Online marketing companies and services are the most sought after by major corporations. The benefits of online marketing when compared to its counterparts - the traditional/offline marketing, is so shiny and bright, that it has become impossible to turn a blind eye. Let's review the prime benefits:

• 'The World is your Stage': With online marketing services, your reach is truly magnanimous. It expands in terms of demographic as well as relevance. Deep pockets and hefty bank account are no longer the requisites to get noticed and sell products. For example, A local farmer from one side of the world, can now take his produce and showcase it online to reach a potential customer living on the other side. All he'll need to do is to use the internet to market this product, alongside some smart SEO strategies to place it amidst the right crowd.

• 'Laugh all the way to the bank'- It's no surprise rappers worldwide dish out such catch-phrases, ever so often. After all, how can anyone run from the fact that every business and corporation is the world works towards - 'profit' aka revenue, return, moolah? So, when the outcomes are so luring, who wouldn't jump? With the chance to reach the target audience directly and personally, the sales are bound to go up, by default.

• 'Straight from the horse's mouth' - With digital marketing you can document every move of your consumer. In the virtual space, everything becomes transparent - the good, bad and the ugly is out in the open for every to judge. No beating around the bush, you will get immediate feedback and instant report of your product's performance. You can directly reach out to your customer and build a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.

• 'Marking your territory' - Digital marketing promises to cut marketing costs drastically. Over and above all other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously economical. Your online marketing agency will help you pick your audience and invest in reaching out only to them. It will also reduce your cost per unique user. For example: while a 5000 AED investment on a hoarding or event sponsorship reach about 5000 prospective customers, an online campaign through a viral video on social media will keep 10 times fold more.

• 'Something for everyone' - Online marketing space isn't reserved for the who's who of the business world. Even a small business or a start- up can reap benefits in all the entirety. That's the beauty of this medium. Such opportunity presents a fair chance to businesses to prove their mettle purely based on the quality of services/product. For the first time, a small enterprise can give the market's big fish a run for its money. Making it an all-inclusive environment to run business in.

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• 'Survival of the fittest' - The business world is booming, everyone wants a piece of it. So, in order to survive this mad rush, you have to a step ahead, always. Being in the digital gives you direct insights in your markets and demography. It gives you the opportunity to gauge your competitors move and plan a rebuttal. Online marketing companies help in giving your brand the edge and new-age glow. Hence, assuring the consumer's that the product/services that you offer are state-of-the-art and cutting edge in all its entirety.

Saji Nair is an online marketing expert. As the founder of one of the fastest growing SMS and online marketing agency in Dubai - Wisoft Solutions Dubai, he is passionate about SEO and all things digital.

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The Future

Are you looking to retire but still need something to challenge you? Do you worry about the future? Have you children/grandchildren? Does their potential future debt (University fees) concern you? Do you feel impotent in terms of resolving some/all of these issues? Is your pension adequate? Have you looked at the prospects for growth? Does the Internet frighten you? Does Social media baffle you? Is it something that you consider trivial or irrelevant? Are you aware you can make money online? Can you conquer your fears about the Internet and use it to run a business from home? 

Approaching the age of 70 I experienced all of these emotions and more. I was seriously worried about how my children and grandson were going to cope in a very uncertain world. In addition I felt that I needed something to satisfy my own requirements in terms of a challenge. 

After all I was ONLY 70 and I felt I had much more to offer. 

I have gone into what I did next in an earlier blog (see below) and I have begun to feel whole again. I am writing this in the hope that my ongoing experience will be of use to someone 'out there', it is the beginning of a journey and I feel confident that the destination I have chosen will be successfully reached with the support of the team at Left Click Right Click (aka Paul OMahony) If anyone is at all interested in sampling what is on offer try this link to visit his Facebook page and get a view of the future.The future is Online.

Additionally, I have compiled three free reports which are an introduction to Online Marketing and which offer advice on getting started. To claim these FREE reports click on 'the Tree' (above right) OR here. Hope you find them interesting and of use in making a decision which could change your life for the better