What makes a good life?

The video below discusses the important part that relationships play in our pursuit of happiness. Having an achievable goal is a key part of this also. To have a shared objective, one that all participants have a stake in, gives a sense of purpose ultimately leading to a worthwhile achievement. As you get older it is critical that meaningful activities are built into your lifestyle which enable you to continue to grow. It has been said to me that if you believe you are going to live until you are 135 you will plan accordingly with optimism and even if you don't make it, the principle of having a sense of purpose is established, the result of which will be to make the best use of what time you have left. There are lots of opportunities to do things which are both mentally stimulating and potentially lucrative if you are prepared to try. All it takes is a bit of initiative and a willingness 'to give it a go', in the right hands the risk can be managed within safe limits and as the man said 'no pain, no gain', Its all in the mind...You are never too old!

What makes a good life? Lessons from the longest study on happiness | Ro...

Importance of Customer Insights in Today's Marketing Strategies

Customer insights should be part and parcel of any marketing strategy. However, when it comes to developing new services and products or marketing these products and services not many businesses really try to understand their consumers.

A basic understanding of how a product would appeal to a specific demographic group is not enough. Businesses need to understand why consumers act a certain way, what is shaping their understandings and perceptions, and how they share information with each other.

In media discussions, this marketing strategy is grossly under-represented.

In how they choose to work with the brands and companies they support, today's consumers have changed radically. They process and receive information in new ways, have different cultural foundations and backgrounds, and want to network on a more personal level. Marketers and businesses won't be able to motivate leads to become customers or connect or engage with prospects if they do not search for consumer insights, or succeed to understand their past and present backgrounds.

To understand consumer's culture, businesses need to take an anthropological approach to marketing. Marketers can learn how to play into them, instead of trying to change behaviors and utilize the information to their advantage. Establishing an emotional and intellectual relationship is essential for brand building. Product developers, business planners, and marketers must take the cultural context into consideration to enable this. Culture is a combination of tribal, historical and mythological characterizations. It is more than just language. The marketer's ability to inspire action and achieve behavioral change will be more if there is a greater understanding of anthropological factors and cultural insights.

For a business to grow marketers should give options or a wide variety of services, products, styles and colours to their consumers who are fickle.

Have you ever wondered why certain products sell more while others languish in the shelves? To make any product or service desirable marketers should have consumer insights as well as do in-depth market research.

In the past decade or two, the make-up of the buying public has changed dramatically. Consumers now represent a complex mixture of Gen Xers, Baby Boomers, and Gen Yers. Each group has its own wants, specific needs, and desires. Businesses will never be able to promote them in a way that gains attention or develop products they want without gaining insights into these groups. There can be a wide diversity of characteristics even within these groups.

Why each group is different is something businesses need to understand culturally. While growing up what shaped their morals and values?

The new global economy is adding to the complex demographic puzzle. Now, consumers are spread all over the world and they can shop from anywhere if they have an Internet connection. An understanding of the consumer insights can shape buying patterns in various countries. An American and European consumer's desires and needs may vary. Within Europe, there will be variations. Businesses need to understand the differences within the various regions of each country. Before setting marketing plans in place marketers need to understand how each population relates to the products and services it uses.

Without studying the consumer response if products or services are brought to the market then those businesses might fail.

Consumer-centric marketing is the need of the hour. The world continues to evolve rapidly. Consumers' likes and dislikes are fast changing, and businesses need to understand this fact and act fast. This will be possible only if they perk up their consumer behaviour insights.

Analytics is powerful tools that can help organizations find eye-opening opportunities to improve sales, marketing, and customer service. Scalend is business intelligence software for big data to analyse business analytics easily. Explore 360 Customer Journey Insights to track and analyse data and helps to promote the business sales widely.

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