How To Create A Lead Magnet To Get More Prospects

A lead magnet is the free incentive you offer in exchange for somebody joining your email list. Email marketing is one of the most effective marketing strategies for running a profitable online business. It doesn't matter which niche you're in you must have a responsive email list. People will not give you their email address to receive something that doesn't interest them. When you create a lead magnet it has to be something so enticing that your prospect would otherwise pay for it.

Types Of Lead Magnet   Your lead magnet can come in a variety of formats. Think about what your audience is most likely to respond to. Here are some examples

• Cheat Sheet: This might be in the form of a worksheet, notes, a mind map, or some kind of visual.
• Course: People often like email courses that they receive over time.
• Report: A short, easy-to-digest report that offers a great strategy or tips.
• eBook: A longer, more comprehensive lead magnet in the form of an eBook.
• Audio File: A sound recording or course that teaches something.
• Video: A video that teaches something, shares a great strategy, demonstrates something, etc.
• Coupon: A discount to new prospects who sign up for your list.
• Quiz: People like to answer questions and see if they're correct, so you can deliver their results via email. 

Keep It Simple   Don't over complicate things. Your offer should be simple and effective. It should be easy to understand the value that you're offering and easy to sign up. Make sure your lead capture page (also called a squeeze page) is clean and straightforward.

Be Precise  Ensure that your offer is specific. Offering one solution to one problem people in your market have. You don't want to be to general or attempt to cover lots of different areas. Really spell out exactly what people can expect to receive.

Build A Great Lead Capture Page  Remember that you really have to encourage people to sign up for your list. You really have to "sell" it so people will sign up. Make it an offer they can't refuse and put the strongest 3 to 5 benefits on the lead capture page.

You Need Highly Targeted Traffic  Direct targeted web traffic to your lead magnet. This means you know your audience will be interested in what you have to say. You can use paid or free traffic or a combination. If you have a good lead capture page and you create a lead magnet that your target audience will want, you'll get a sizeable amount of sign ups for your list.

Anything you do online is pretty much useless without traffic. It doesn't matter how many lead magnets you create if you never get any traffic to your lead capture pages. This free checklist reveals free website traffic methods that will lower your reliance on potentially costly paid traffic sources: http://jonallo.com/freetrafficchecklist

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Content Marketing Trends in 2017

Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.

As market standards are shifting, technology is evolving, and consumer preferences are being changed, "What they really want?" becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.

Data-driven Insights:

Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.

As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.

Video and Live Feature:

Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It's a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.

Re-emergence of Email Marketing:

Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.

Social Media Platform:

As social media websites are being used by many users every day. It has become one of the key part of human's life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.

There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.

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True or False: Video Killed Text Content

We all know what happened when video came along and killed the radio star, but did it do the same for written content across the Web? This is concerning news for any SEO company that offers content marketing services. This is a debate that can go on for many years, but the truth of the matter is this - video has caused a big splash on the Web. You'll find marketers, brands and even the end users using video content on YouTube, Vine, Facebook and Twitch.

It has even made it as part of the SEO services packages that SEO companies offer to their customers. The uptick in video publishing is likely due to the major impact it has on prospective audiences. Video has shown to be an excellent way to interact with various types of audiences.

According to numbers, video content is highly shared and engaged with by users. Consumers are said to be 39 percent more likely to share video content. 36 percent more likely to comment on a video and 56 percent more likely to like a video.

But does this mean that it's a done deal for text? One thing we know for sure is that text is still alive and well - it's just a different type of format that is best used for different reasons. The best case scenario would be to implement both into your Internet marketing strategy.

What Data Shows

The numbers are staggering for video content - the average Internet user watches about 206 hours of video content each month and according to Nielson, 64 percent of marketers are planning to use more video in the near future. Sure, video content beats text when it comes to engagement, but there are situations where users would prefer to read text. An SEO company can help you determine the services that will work for your company and when to use video content and when it's best to use text.

Videos Are Lazier

The one reason why video content is doing so well is because it doesn't require much cognitive work. The brain is shown to process videos 60,000 times quicker than text. People today are more inclined to choose to do tasks that are less work. Reading articles and watching video involves two different brain processes. When you read an article, your mind is actively involved and requires a longer attention span. Again, video content can be used in certain scenarios that suit the topic and the user.

Video sounds truly amazing - it's no wonder SEO company experts swear by them. But it's also important to note that not all Website visitors will prefer to watch a video. Your Web design can implement video, but make sure that it does so in a strategic way.

http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

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Social Media Marketing Is Crucial To Your Business

A comprehensive and well-constructed social media campaign will drive brand awareness to your specified target market. You will however need to become competent in the art of marketing, or consult a relevant specialist with experience in your specific niche. There are many of them on hand to assist in building you a media marketing plan that will enhance your established brand identity and put it online.

Effective exposure using social platforms have solved some of the biggest challenges that every business faces, and that is to drive customers to your product or service. Furthermore, your potential customers may be on your website but are your prospects there? If you could get new clients without having them coming to your website, would you care?

Your consultants must be able to provide the media solutions that span all relevant social platforms. By gearing certain content to specific platforms in your media strategy, you effectively advertise directly to customers, and more importantly, to where they are willing to discover new products and services.

As your corporate marketing campaign gets underway, you'll need extensive monitoring to identify any current or future gaps. Media monitoring tells you exactly what is being said about your brand or campaign. The feature provide insights on online conversation around your company or brand, both positive and negative. These insights can then be used to plan your best reactions and responses.

It has been said in the past that "Online companies that only have a website to promote their business are the equivalent to having a 4 cylinder car and running it on 1 cylinder".

Your consultants must identify and resonate with your business, by becoming an active believer in your success through the provision of services that are both simple and effective. It will become absolutely necessary to infuse the social marketing into an established overall plan.

The end result must undoubtedly be the establishment of your brand in the top ranked websites that not only represents over 50% of all Internet traffic, but it also keeps growing. As a byproduct, the off-spin must always be about getting your businesses ranked in the top of the recognized search engines like Google, Yahoo and Bing. It is this unique approach that should be shared with you, in order to maximize the return on your investment. It is only when working with your strategists as a team, will it be possible to leverage your business to build the correct marketing channels in the most powerful websites for continued success.

Online engagement can be accelerated by building a content marketing engine, similar to your very own Associated Press platform. This will deliver your message in video, presentations, articles, press releases, photos, podcasts, etc. to thousands of websites that your prospects are on. Over time, prospects become familiar with your brand which builds trust and increases what you care about the most... the generation of qualified leads.

If you have tried many marketing solutions for your business before but with limited success, then now is the time to empower your business with social signals and a branding strategy that brings real profitable results.

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Follow Up Emails

The first step in building a relationship with your opt-in list is the email sequence which follows on from either a subscription or a purchase. The majority of your subscribers will arrive via a free offer through which you encourage visitors to your website to exchange their name and email address (or other details) for a free eBook, report, etc. This is achieved using what is generally known as a "Squeeze Page". The squeeze page will contain a link to the free download which can be accessed by filling in a short form giving name and email address.

Once your website visitor has given their name and email in exchange - what happens next? The first thing they will receive will be a thank you email on which will be the link to the eBook or report for download. Once the subscriber has downloaded their gift the immediate transaction is completed. As far as an internet marketer is concerned, however, this is not the end of the story but the beginning. At intervals after that more follow up emails will be sent. An initial one (probably the following day) will arrive in the subscriber's inbox to 'reinforce' the thank you and check that the download was successful and offering help if there was a problem with this and offering to answer any question the subscriber might have.

The relationship building will then continue through subsequent emails (perhaps a couple each week). These will offer further free gifts or bonuses, raise interesting issues related to your niche or give links to interesting articles or videos. The whole process will keep your subscriber aware of your continued interest. In amongst the information they receive will be the occasional promotional emails, either for new products of your own or related Affiliate offers. The ideal is to build such a rapport with a subscriber that they look forward to receiving messages from you. That will more-or-less guarantee that they will, at least, open your email rather than ping it straight to the Trash.

To have a large opt-in list is the ambition of all internet marketers. It is much easier to promote products and services to your list than to go fishing in cold waters every time you have a new offer. In our home town or neighbourhood we all have our favourite shops and/or businesses we go to for certain things. We will probably have our favourite shop for groceries, our preferred DIY store to meet our household needs and our favourite restaurants or pubs. It is just the same online as off. If our subscribers have been treated well and have received quality products and quality service they will keep coming back. The response to new offers will be massively higher from our subscribers than from advertising in the wider marketplace.

Follow up emails are one of the very best ways to keep our subscribers happy. However, don't see them just as punters to be milked dry. They should feel valued and not taken for granted. If you want to take you must be prepared to give, give and give again.

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7 For 17: Trends to Look Out for and Adapt in Your 2017 Marketing Strategies

1. Interactive & Multimedia Content
Because 2017 won't be all about the impact of words; it will be about the experiences created for the consumer, and sometimes words are simply just not enough to educate, entertain and engage. We have all found ourselves skimming through text only to move to something new because we lose interest. For this reason alone, all brands must try to engage their audiences through images, quizzes, clips, GIFs, videos, infographics - anything that will make your brand's value jump off of the screen, because words alone are like empty promises nowadays. Start experimenting and explore the endless possibilities on offer!

2. Live Streaming & Video Content
Ditch the script, improvise, and go live - simple as that! What better way to engage with your audience than giving them a real glimpse of what you're doing and what your core values are. Live streaming and video content will continue to push the boundaries, allowing brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. So, start embracing the digital conversation by incorporating live content streaming, visuals and videos!

3. Personalisation
Everyone's special, or at least we all like to think we are. No matter what your stance is on this, you have to get personal with your target audience - for starters, your website, emails and social media should. Start segmenting your content to reach different types of audience members based on their preferences, habits, etc. - because let's face it, if you keep treating them as one homogeneous group you are bound to lose out on the huge potential of your message. Start truly analysing the data: location, age, needs, hobbies and so forth - the technology is available, so make the most of it and you won't lose out.

4. Purpose Driven Marketing
Become a brand that gives and gets! In today's world we're all looking to be part of something bigger, something meaningful that will make a difference. Everyone's passionate about their causes and trust me, customers will love that you have one too. Partner with a non-profit or charity, or set up an internal programme that "gives back" in some way - and you're bound to win over the hearts of your customers as well as employees, helping them connect more fully with your brand as a whole.

5. Native Advertising
No one likes ads, unless you manage to slip them into content contexts that your users are already part of and give value to. This is the core reason native advertising is taking the marketing world by storm: $36.3 billion will be spent on native ad spending by 2021. Good native advertising is not meant to be trickery; it's merely allowing a storyteller to share publishing tools with marketer, whilst at the same time maintain consumer trust by telling the truth, being transparent as to who's telling it, and finally adding value to the conversation with an audience. If done properly, it can be a win-win situation.

6. Mobile
Mobile is not just first, it's second, third - it's everywhere and everything! Internet traffic is firmly derived more from mobile devices than desktops and if you're not gearing your content, ads and online experience towards mobile users, you are definitely missing a huge opportunity. Remember not to stop at optimizing for mobile. Also, ensure that the specific content is integrated and respectful of the lifestyles of users-on-the-go!

7. Embrace the lOT
How awesome is it that your fridge can actually remind you that you're running out of milk and gives you the option to place an order immediately! Everyday objects are beginning to connect to the internet, and this trend is going to open the doors for brands to play a more active part in the everyday lives of consumers. By 2020 there will be 75 billion connected devices - now that's a boom! The implications are huge and far ranging as we will witness a transformation in the way we live our lives, and consequently the way we market our brands.

In short, keep the 7 in mind, utilise your budgets effectively and stay ahead of the game

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