How To Create A Lead Magnet To Get More Prospects

A lead magnet is the free incentive you offer in exchange for somebody joining your email list. Email marketing is one of the most effective marketing strategies for running a profitable online business. It doesn't matter which niche you're in you must have a responsive email list. People will not give you their email address to receive something that doesn't interest them. When you create a lead magnet it has to be something so enticing that your prospect would otherwise pay for it.

Types Of Lead Magnet   Your lead magnet can come in a variety of formats. Think about what your audience is most likely to respond to. Here are some examples

• Cheat Sheet: This might be in the form of a worksheet, notes, a mind map, or some kind of visual.
• Course: People often like email courses that they receive over time.
• Report: A short, easy-to-digest report that offers a great strategy or tips.
• eBook: A longer, more comprehensive lead magnet in the form of an eBook.
• Audio File: A sound recording or course that teaches something.
• Video: A video that teaches something, shares a great strategy, demonstrates something, etc.
• Coupon: A discount to new prospects who sign up for your list.
• Quiz: People like to answer questions and see if they're correct, so you can deliver their results via email. 

Keep It Simple   Don't over complicate things. Your offer should be simple and effective. It should be easy to understand the value that you're offering and easy to sign up. Make sure your lead capture page (also called a squeeze page) is clean and straightforward.

Be Precise  Ensure that your offer is specific. Offering one solution to one problem people in your market have. You don't want to be to general or attempt to cover lots of different areas. Really spell out exactly what people can expect to receive.

Build A Great Lead Capture Page  Remember that you really have to encourage people to sign up for your list. You really have to "sell" it so people will sign up. Make it an offer they can't refuse and put the strongest 3 to 5 benefits on the lead capture page.

You Need Highly Targeted Traffic  Direct targeted web traffic to your lead magnet. This means you know your audience will be interested in what you have to say. You can use paid or free traffic or a combination. If you have a good lead capture page and you create a lead magnet that your target audience will want, you'll get a sizeable amount of sign ups for your list.

Anything you do online is pretty much useless without traffic. It doesn't matter how many lead magnets you create if you never get any traffic to your lead capture pages. This free checklist reveals free website traffic methods that will lower your reliance on potentially costly paid traffic sources: http://jonallo.com/freetrafficchecklist

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How To Make Money On Your List

This month we're going to start a four month series on how to build your own business using a lead magnet, a squeeze page and Facebook. First we'll start with creating the perfect leads that targets your audience and makes them sign onto your list.

Then we're going to cover exactly how to build a squeeze page or landing page that gets those visitors to say, "YES! Add me to your list NOW!"  In our third installment we're going to cover how to get as much traffic as you want from Facebook.

Once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item. In fact we are going to cover all of that in month 4 of this series.

First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.  They're something offered as a free gift or enticement in exchange for an email address. And they're the easiest, fastest way to build a list of target subscribers.

Remember this: The goal of any lead magnet is to convert traffic into leads.

While it's true you can throw just about anything together and call it a lead magnet, it's also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.  A lead magnet doesn't make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.

As you know, there are three ways to grow a business:

· Increase the number of customers

· Increase the average transaction value per customer

· Increase the number of transactions per customer

With the right lead magnet, you can increase the number of prospects and customers you have joining your list.  And with a well-targeted niche, you can also increase the average transaction value and even the number of transactions per customer, by attracting the very best customers for your particular business.  As you go through the following sections, always think of your leads as an irresistible bribe that will offer real value to your prospects.

Your leads has to be so good, your prospects will 'buy' it with their email address.

It should be relevant to your niche and your offers.

It should be ultra-specific in what it gives to the user.

It should be priceless, in that the prospect can't easily Google the information and find it for themselves, or even buy it someplace else.

And it should be easily consumed, because you want the prospect to consume it immediately after they download it.

We'll go through each of these in turn in a moment.

The point to remember right now is this: Your lead magnet is perhaps the single most important piece of your entire marketing system.

The right leads will bring you a never ending stream of new prospects and soon-to-be customers. The wrong leads will bring either the wrong prospects for your offers, or no prospects at all.

Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.com

How To Build A Better Email List

How are you getting prospects and customers to buy from you? Building your email list is crucial to the survival of your business. It doesn't matter if you have an online business or a bricks and mortar business, email marketing is one of the most effective forms of marketing that has ever existed.

Building an email list means that you spend time getting email addresses for marketing from leads, prospects and customers. You can then send them information related to their problems and offer them products or services that provide solutions.

So how can you build a better email list?

1. Produce Valuable Content

While your audience won't see the content until they sign up to your email list and open your email, the content needs to be well written, interesting, and relevant to your audience. You want them to love it so much that they keep opening and that they share your emails with their friends.

2. Segment Your Email Lists

The more targeted each email list is, the more relevant the messages can be for your readers. By segmenting your lists when people make a purchase or click through on a link, you can make each email much more personalized.

3. Produce A Lead Magnet

You'll need an incentive to get people to give you their email address. Having said that, make sure the incentive is specific to your target market, to avoid visitors who just want the freebie and have no plan of ever buying anything.

4. Add Social Icons

It's easy to add social icons to your email messages. Include them on your email at the bottom, but also add a call to action asking your readers to share the email.

5. Use Creative Twitter Welcomes

You can get software to send automatic welcome messages to people who follow you on Twitter, like SocialOomph. While some people don't like them, they're still effective.

6. Get Yourself Interviewed

Find people who are looking to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you're expected to bring with you an offer to their audience. This offer can require an email address to receive it.

7. Host a Webinar

Webinars are a great way for building your email list. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.

8. Speak Offline

You can collect email addresses at events as a host or speaker. If you give a good, value-packed talk and presentation, people will want to sign up to your list.

You're not going to build your email list very fast with a bland opt in offer. If you're offering a boring, "seen it all before" report that doesn't address your visitor's problems with any urgency, they won't be enticed to give you their email details.To learn how you can build your email subscriber base with an opt in offer that your audience can't resist go to: http://jonallo.com/build-your-email-list-fast/

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