How To Make Money On Your List

This month we're going to start a four month series on how to build your own business using a lead magnet, a squeeze page and Facebook. First we'll start with creating the perfect leads that targets your audience and makes them sign onto your list.

Then we're going to cover exactly how to build a squeeze page or landing page that gets those visitors to say, "YES! Add me to your list NOW!"  In our third installment we're going to cover how to get as much traffic as you want from Facebook.

Once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.

Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item. In fact we are going to cover all of that in month 4 of this series.

First, we better reveal what a lead magnet is. You know those freebies you get for subscribing to a list? Those are lead magnets.  They're something offered as a free gift or enticement in exchange for an email address. And they're the easiest, fastest way to build a list of target subscribers.

Remember this: The goal of any lead magnet is to convert traffic into leads.

While it's true you can throw just about anything together and call it a lead magnet, it's also true that the better (and more targeted) the lead magnet is, the easier it will be to build a profitable list.  A lead magnet doesn't make money by itself. Yet working as your front line ambassador, they can be extremely lucrative.

As you know, there are three ways to grow a business:

· Increase the number of customers

· Increase the average transaction value per customer

· Increase the number of transactions per customer

With the right lead magnet, you can increase the number of prospects and customers you have joining your list.  And with a well-targeted niche, you can also increase the average transaction value and even the number of transactions per customer, by attracting the very best customers for your particular business.  As you go through the following sections, always think of your leads as an irresistible bribe that will offer real value to your prospects.

Your leads has to be so good, your prospects will 'buy' it with their email address.

It should be relevant to your niche and your offers.

It should be ultra-specific in what it gives to the user.

It should be priceless, in that the prospect can't easily Google the information and find it for themselves, or even buy it someplace else.

And it should be easily consumed, because you want the prospect to consume it immediately after they download it.

We'll go through each of these in turn in a moment.

The point to remember right now is this: Your lead magnet is perhaps the single most important piece of your entire marketing system.

The right leads will bring you a never ending stream of new prospects and soon-to-be customers. The wrong leads will bring either the wrong prospects for your offers, or no prospects at all.

Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James, The Internet Business Coach http://www.Nick-James.com

Simple Strategy Of Online Marketing 2

First, choose your niche. Health, finance and business, relationships, self-improvement... choose something you enjoy yourself that's filled with people who spend money. The hungrier your market, the better.   Either create a lead magnet or have one created for you. It should be an offer so enticing that visitors can't help but opt-in to get it. Put an upsell after that squeeze page to earn some up-front money.

Run solo ads or Facebook ads to send traffic to your squeeze page. Just spend a little bit here and there at first until you get your squeeze page and upsell page tweaked and optimized for best results. Then buy more traffic. Use the profits from the upsell to buy MORE traffic. Yes, you will be spending money.  But done right, you will also be making money. Worst case scenario, you spend $5,000 to build your list of 10,000 people. Best case scenario, you make that $5,000 or more on your upsell to pay for your list building.

It's a leap of faith to do this. Which is why most will never do it. But because most never will, that leaves plenty of room for YOU to do it.

Don't have money to invest in traffic? Then you'll have to use 'free' methods, which aren't free. They involve spending time and effort, but again, it's totally worth it. Now here's another 'secret' to getting this done - anything, and I mean ANY PART of this endeavour that you don't want to do yourself, you outsource. Get someone else to do it for you. Yes, outsourcing costs money.

You're building a business, aren't you? You are looking at earning a $5,000 a month income within 3-4 months, so just make the investment and do it.

Mail your list consistently as it grows. That means once you have your first subscriber, you start mailing 4-7 times per week. This is where you're going to put your real effort - into writing emails that make people WANT to open them and read them. You can't force people, but you sure can entice them. Whatever it is that your particular list wants, give it to them.

If you don't know what that is, hang out where they hang out, talk to them and ask them what they want, what they need, what one thing would make a big difference for them. "But all of that sounds like so much work!"

Guess what? If you want to build a business it's going to take work. It's going to take going through some bad stuff, some stuff that doesn't work, some stuff that costs you money to build your business. But once it's built, you have a perpetual fountain of money on your hands. You keep building the list, you keep emailing the list and you keep promoting to the list. Build, email and promote.

Imagine the lifestyle where you can be anyplace in the WORLD, send out an email and literally get money into your account that same day.  5 sales, 50 sales, 500 sales, all from one email. But to get to that point you've got to do the work first. And I don't care how many programs you buy. The fact is sooner or later you will finally come to the realization that regardless of what else you might be doing, you should also have a list.

Because a list is security. It's money in the bank. Now think about this: A year from now something happens and you need to make serious money FAST. Maybe you found the house of your dreams but you're short $20,000 for the down payment. Maybe your son needs an operation and your insurance won't cover $20,000 of it, and they won't do the operation until you get the money.

Maybe the IRS says you owe $20,000 in back taxes and they're about to take your home. Whatever it is, you need a substantial amount of cash in your hands NOW. But thankfully, a year ago you began building a list. Within 4 months your list was up to 10,000. Now it's over 30,000. You send out one email. And the next day you have $5,000 in cash. So you send another email the next day, and two more after that. And you have your $20,000. You get the house. Or your son gets the operation. Or the IRS leaves you the heck alone. Now that is security. That is power. That is freedom.

And it all starts with you, right here, right now, creating your funnel and building your list.

If this is the only piece of internet marketing advice you ever take, you will succeed and succeed big. Build. A. List. Starting now. Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James,

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The 5 Keys to a Successful Online Business

Introduction  As with any other business, a successful online business too must have deep foundations based on these 5 key principles.

1. Targeted Advertising  Advertising online is now more powerful than ever.You can easily find and reach a very targeted audience for your offers and have people visiting your website in minutes! With many platforms now offering a functionality called pay-per-click (PPC) i.e. Google, Bing, Facebook, YouTube and Amazon, picking the right platform for you and your business is key.

If you are just starting out, consider at most 2 strategies only and master them. As tempting as it is to 'jump' around and see what works, you will save yourself valuable time, money and overwhelm, the latter usually comes from information overload. Have a clear understanding of who your ideal customer is and consider where they 'hang out' online before choosing an advertising platform.

2. Lead Generating Websites  Websites are not what they used to be a few years ago.You might find it hard to believe but those pretty websites where we used to visit and browse around looking at how company X products and services look and 'feel' don't work for sales! There is too much distraction happening and information overload does not help your prospect move closer to a buying decision, which is essentially what you want.

The technical term for the website you want to create is a Lead Capture Website.Other techie terms used interchangeably for the same is a squeeze page or opt-in page. These sites are 1 page only.

A well-designed page should 'tell' your prospect 2 things only! What you are giving the and what they need to do now that they are on your page. No other distractions allowed, not even your other cool products and your social media news-feeds.

The human attention span is down to 8 seconds; the goldfish in my tank has 9 or 10. Instagram is said to have 68% higher engagement compared to Facebook. Why? That double tap is genius. If you hang out on Instagram you know what I am on about. Last I heard; snap chat and vine are going in for the number 1 spot... well I am guessing we might be down to 5 seconds today! Now we know we need to be quick and direct about what we are offering our prospect before they click away. After all, they've been kind enough to give us 5 seconds of their time.

3. Build A List  Without being too fancy here, the main objective is to create a fans list that like and trust you. They are happy to buy from you anytime. In fact, I heard that if you become awesome at doing it, these fans can go temperamental if you are not selling them anything.They will chase you for more stuff to buy and you better have it ready.Now that is a good problem to have.Another marketing fact is, it's cheaper to keep an existing customer than to go out and look for one.

Think about your monthly marketing budget. I certainly don't want to spend more dollars to get the same customer every other month. I'd rather have a new one and still keep the old one who wants to buy again. Investing in tools to do this is key. Auto-responders such as aweber and mailchimp can get you started on the list building process without breaking the bank.

4. Provide Overwhelming Value  Actually, this right here should read provide overwhelming value.By providing value to your prospects you will build trust and desire for your offers. This is something that every online business should aim for. This will separate you from the competition. Come up with ideas for quality free gifts that you know your prospects and/or fans will appreciate and find useful in solving a problem or at least come very close to solving one.

5. Offer Quality Products & Services  In this digital economy age, quality is NOT important, it is EVERYTHING in your business. Information is literally oozing and available to anyone anywhere anytime. Think about how much information you are exposed to digitally in a day. That said, my opinion here for anyone selling anything to anyone online is, they should make it their business to get the one-word feedback every time and that is wow.

The online marketplace is a 2-edged sword. The very thing that brings you success has the same potential to bring you failure in equal proportions. Every time I want to trust and buy something I have never bought before, my reflex action is Google and I am there looking for reviews.

Final Thought  The truth is, it has never been easier as a business to be exposed to negative feedback than it is right now. One of my social media consultants said something the other day that got me thinking. Negative feedback online hurts a big brand or a small coffee shop in exactly the same way. In fact, some big brands will avoid being 'out there' online where they can expose themselves to disgruntled customers who only need to jump on a social platform and vent out!

However with quality products, raving fans on your side, and consistent application of these 5 keys to a successful online business... Happy Days!

Wishing you success.

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