How to Get More Views on YouTube

Buying Guest Posts on Blogs

Having a guest post published on a blog has, for a long time, been seen as an extremely good way of advertising a website and giving credibility for a brand, but what if you simply don't have the time to write a guest post, and then pitch it to a large number of bloggers in the hope that one will agree to post it for you? Well, that's where buying posts on blogs can help, because you can pay to have guest posts written for you and published on a well-known website or blog.

If you have thought about using guest posting as a way to advertise your website, but you have never been able to find the time to do anything about it, here the advantages of this type advertising and some advice on how you can get someone else to guest post for you.

Improve your Google rankings

A good quality back-link from a niche related site is worth a hundred times what a spam back-link from a low quality site is worth. A link from an article posted on a high domain authority website will have just the contextual relevance that is needed for a link to have real benefit in Google rankings.

Drive quality traffic to your site

An article posted on a popular website will increase traffic to your website too. People who are reading an article on a topic that is related to your own website on a high authority site are just the type of audience that you want to attract, because you know that they will be interested in what your site contains or sells.

Gains brand exposure

Having content published in your name or content published with a link back to your site, gets your brand in front of a wider audience. Although it is very difficult to quantify the benefits of brand awareness, there is no doubt that the more people see your brand, the more likely they are, at some point in time, to come and visit your site.

Increases credibility

Having a connection between a popular blog in your niche transfers more credibility to your own site. A good quality guest post on an authoritative website or blog is almost as good as receiving a recommendation from that site.

Increases internet presence

The more mentions of your website on the internet, the greater the likelihood of someone finding your site. If links to your website appear on many different blogs, not only will it improve your search engine rankings, it will also increase the chance of someone stumbling across your site and visiting it out of curiosity.

How to get guest posts on blogs

You can approach relevant blogs in your niche yourself and ask the blogger if they would accept a post from you, but that can be extremely time-consuming. Firstly, you would have to find the blogs in your niche that do accept guest posts, you would have to approach the blogger with an idea for an article, and then you would have to write the content as well.

The alternative to doing it all yourself would be to buy a guest post on a website or a blog. There are people who already have author's accounts with some of the large and popular websites, or who have their own blogs, who offer their services to write and publish content on your behalf. There are some websites that specialize in supplying guest posts, or you could visit an auction website that specializes in selling all kinds of web assets.

If you do want to buy guest posts, take a look at the top online web asset auction site Avatar Bazaar, where you will find all kinds of useful web properties up for auction.

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Using Solo Ads

Once you have your niche, your product and your website up and running to promote that product, how do you go about it?

Many of the early internet marketers used newspaper ads (so-called webads) to draw potential customers to their website. These would consist of a punchy headline, a couple of sentences promoting benefits of their offer and a website link address. This was before the real boom in internet usage, so ads in newspapers were a very good way to reach the marketplace. You will still see these webads in newspapers even now. Many successful marketers use a range of ways to promote their products including via newspaper webads.

Other ways to advertise your products and services include Pay-Per-Click advertising and/or Search Engine Optimisation. However, these methods can be unpredictable and possibly expensive too. Solo Ads are an alternative to these which many are using today. It is a bit like a joint venture where someone with a product will Joint Venture with someone who owns a substantial list for the shared benefit of both parties. The difference with a solo ad is that the product owner will provide their ad to a list owner who will then email it to the contracted number of addresses from their list in exchange for a proportionate payment. The list owner will have no further interest in the transaction, so all the resulting business goes to the product owner. Apart from the purchases which may be made, it is a good way for the product owner to build his/her list with new quality names.

There are many people around the internet offering their lists for hire for the distribution of solo ads. Some of these are genuine, some are not. I would recommend using a reputable company such as "Udimi" (and others) as a source for finding quality sellers to provide this service for your business. As you are going to pay for this service you want to be sure that your ads are going to people who are likely to be interested in your offer and not just to a general list of tyre-kickers.

The solo ad itself should be very similar in layout and concept to the old newspaper ads. As they are delivered as an email, the subject line must be eye-catching and encourage the recipient to open the email. This is the equivalent of a headline and must have the same desired effect - to make the reader want to know more. If the subject line doesn't get the reader to open the email then what is contained within the body of the email will never be read.

The solo ad has a lot of advantages over other forms of promotion, especially in the early stages of rolling out a new product. You will always have total control over expenditure and have real confidence that your ads are going to reach only interested people. The whole process is easy to set up and inexpensive. It is a good situation within which to test different headlines too. Writing the solo ad in the first place is probably the most skilled part of the operation and that can, of course, be outsourced if you wish. As with any project in internet marketing it will be necessary to set up a sequence of follow-up emails on an autoresponder to deal with the new additions to your list.

Rob J Hinchliffe is an experienced writer on the subject of internet marketing and related topics. If you have found this article of help and would like to learn more about how to earn money with a profitable online business, please visit http://www.internetmarketingmanual.com for further information on the subject. Internet marketing is the business of today. Discover how you can become a part of it.

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The 5 Keys to a Successful Online Business

Introduction  As with any other business, a successful online business too must have deep foundations based on these 5 key principles.

1. Targeted Advertising  Advertising online is now more powerful than ever.You can easily find and reach a very targeted audience for your offers and have people visiting your website in minutes! With many platforms now offering a functionality called pay-per-click (PPC) i.e. Google, Bing, Facebook, YouTube and Amazon, picking the right platform for you and your business is key.

If you are just starting out, consider at most 2 strategies only and master them. As tempting as it is to 'jump' around and see what works, you will save yourself valuable time, money and overwhelm, the latter usually comes from information overload. Have a clear understanding of who your ideal customer is and consider where they 'hang out' online before choosing an advertising platform.

2. Lead Generating Websites  Websites are not what they used to be a few years ago.You might find it hard to believe but those pretty websites where we used to visit and browse around looking at how company X products and services look and 'feel' don't work for sales! There is too much distraction happening and information overload does not help your prospect move closer to a buying decision, which is essentially what you want.

The technical term for the website you want to create is a Lead Capture Website.Other techie terms used interchangeably for the same is a squeeze page or opt-in page. These sites are 1 page only.

A well-designed page should 'tell' your prospect 2 things only! What you are giving the and what they need to do now that they are on your page. No other distractions allowed, not even your other cool products and your social media news-feeds.

The human attention span is down to 8 seconds; the goldfish in my tank has 9 or 10. Instagram is said to have 68% higher engagement compared to Facebook. Why? That double tap is genius. If you hang out on Instagram you know what I am on about. Last I heard; snap chat and vine are going in for the number 1 spot... well I am guessing we might be down to 5 seconds today! Now we know we need to be quick and direct about what we are offering our prospect before they click away. After all, they've been kind enough to give us 5 seconds of their time.

3. Build A List  Without being too fancy here, the main objective is to create a fans list that like and trust you. They are happy to buy from you anytime. In fact, I heard that if you become awesome at doing it, these fans can go temperamental if you are not selling them anything.They will chase you for more stuff to buy and you better have it ready.Now that is a good problem to have.Another marketing fact is, it's cheaper to keep an existing customer than to go out and look for one.

Think about your monthly marketing budget. I certainly don't want to spend more dollars to get the same customer every other month. I'd rather have a new one and still keep the old one who wants to buy again. Investing in tools to do this is key. Auto-responders such as aweber and mailchimp can get you started on the list building process without breaking the bank.

4. Provide Overwhelming Value  Actually, this right here should read provide overwhelming value.By providing value to your prospects you will build trust and desire for your offers. This is something that every online business should aim for. This will separate you from the competition. Come up with ideas for quality free gifts that you know your prospects and/or fans will appreciate and find useful in solving a problem or at least come very close to solving one.

5. Offer Quality Products & Services  In this digital economy age, quality is NOT important, it is EVERYTHING in your business. Information is literally oozing and available to anyone anywhere anytime. Think about how much information you are exposed to digitally in a day. That said, my opinion here for anyone selling anything to anyone online is, they should make it their business to get the one-word feedback every time and that is wow.

The online marketplace is a 2-edged sword. The very thing that brings you success has the same potential to bring you failure in equal proportions. Every time I want to trust and buy something I have never bought before, my reflex action is Google and I am there looking for reviews.

Final Thought  The truth is, it has never been easier as a business to be exposed to negative feedback than it is right now. One of my social media consultants said something the other day that got me thinking. Negative feedback online hurts a big brand or a small coffee shop in exactly the same way. In fact, some big brands will avoid being 'out there' online where they can expose themselves to disgruntled customers who only need to jump on a social platform and vent out!

However with quality products, raving fans on your side, and consistent application of these 5 keys to a successful online business... Happy Days!

Wishing you success.

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Key Marketing Strategies Proven To Work

Marketing has come a long way from ads in the newspaper. Now, it seems every company is competing on the web to get their products in front of the right audience.

There are several different ways to do this, and all these will help increase sales and raise brand awareness.

Pay per click management

Having a good relationship with the right pay per click management company will take a business to the next level. Pay per click management companies help to put an ad in front of the right audience. Blog writers and other companies will allow certain companies to post ads on their page. However, they also want for the ads to be relevant to the website.

This is where a good pay per click management company will come in. They can take the time to make sure that the ads get placed on relevant pages. A pay per click management company will use the best analysis tools to guarantee that their clients see the results that they want.

Hiring a pay per click management company can cost as little or as much as a business can afford. Most businesses have different packages that are available.

Utilizing social media

There are thousands of articles available about the best ways to engage customers on social media, and they work. In today's modern world, social media has taken the place of reading magazines and newspapers. While people sit at a red light, they are checking their notifications instead of noticing the billboard perched beside them.

When companies take the time to learn valuable social media strategies or hire a marketing company to take over their social media accounts, they will see their followers increase and their profit slowly rise.

Research

Marketing companies are known for conducting research. There are even websites that pay people to take surveys so that marketing companies can get a better idea of who their target audience is. This research is one of the most important aspects of marketing.

When companies take the time to do their own research or spend money on a company to do it for them, they will learn who their target audience is. This will be the basis for their social media posts, ad campaigns and more.

It is not possible to reach out to customers without knowing who the customer is. That is where research comes in.

Quality products

Marketing used to mean the same thing as advertising, but not anymore. Now, marketing means anything that brings in more clients, like quality products. When businesses make sure that they have a quality product, more people will want to buy something from them again.

For example, if a customer purchases a dresser from a company, but the dresser is cheaply made, does not come with a warranty, and falls apart, they will not want to purchase another dresser from the same company. Instead, they will take their business elsewhere.

Marketing is the key to the success of any business. Instead of marketing being the same thing as advertising, it is important for businesses to understand the difference. Marketing is anything that promotes a product, whether it is a social media account or a high-quality product.

To effectively market any business or product, companies need to take the time to learn who their target audience is and how to reach them. For example, millennial will respond better to ads on the internet and social media. After discovering who the target audience is, it is up to the company to hire the perfect marketing company and start to develop a strategy using proven marketing techniques that have worked in the past.

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