5 Tips for Successful Digital Marketing

According to the latest research report by eMarketer, the ads spending on the internet will run circles around TV ads in 2017 for the first time. According to estimates, companies will spend about $72 billion on TV ads. On the other hand, the spending on online ads will be $77.4 billion, give or take. From this, you can have a clear idea of the importance of digital marketing in today's world. Given below are 5 tips for your digital marketing campaigns. Read on.

1. Come up with a Data-Driven Strategy

Over the past few years, businesses have been following data-driven strategies. As a matter of fact, it has been considered as one of the top revolutionary steps. Nowadays, you can understand the information you get and you can even organize it in order to benefit your business. So, if you want to get a greater ROI, we suggest that you put together a great data-driven strategy and then implement it.

2. Go For Engaging Content:

Today's SEO is about one thing: quality content that is engaging as well. As a matter of fact, Google rewards through greater visibility to the sites that have best content and greater engagement level. However, your focus shouldn't be on the quality of content alone. Instead, what you need to do is make your content engaging.

3. Use Videos for Effective Storytelling

Modern businesses are planning to focus on videos instead of just articles and blogs. Whether you want to make videos and graphics for your blog, social media page or website, videos can boost engagement helping you achieve your business goals. The fact of the matter is that it all boils down to storytelling so you can project your products and services.

4. Work on Personalized Marketing

For marketing success, you should depend on focused targeting through personalized marketing campaigns. These days, the success of content is dependent upon its assurance to satisfy the needs and preferences of your audience. Nowadays, you need to make sure that your profiles are hitting the target based on your research and data. As said earlier, the marketing efforts based on data and strategy can help you greatly if you want to achieve your goals.

5. Focus More on Mobile Devices

Now, if you are looking for a single factor that can help you with your marketing efforts, it's mobile. As a matter of fact, mobile is on the list of extremely important factors that can have a great impact on your design, content creation, web development, promotion and user experience. You can have a great idea of the importance of mobile from the fact that about 80% of the net users access the internet through their cell phones. By the end of 2016, the number of smartphone users reached 2 billion.

So, if you have been looking for some powerful tips to improve your digital marketing campaigns, we suggest that you check out these 5 tips. Hopefully, your strategies will help your business grow as fast as possible.

Have you been looking for a good digital marketing blogger for help with your digital marketing? If so, we suggest that you check out seo training Pakistan.

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Certain Online Marketing Stratagems That Are Essential in 2017

Online marketing has imposed a big impact on both the smaller & bigger organizations. In fact, it is actually wiping out the traditional marketing through its approach. The concept of online marketing is also relative and varies from organization to organization depending on their amplitude, work culture & capital. With a lot of techniques that belong to different categories, online marketing has a bouquet of strategies for all the organizations, whether small or large, whether with a huge capital investment not.

A big part of the online marketers think that online marketing is limited to SEO, SMO & SEM, where in reality, a lot of other online marketing strategies have already arrived at the end of 2016 and some of them are still coming since the beginning of 2017. So, as the field of online marketing is quite vast and very much volatile, therefore, the biggest online marketing experts always do the experiment and upgrade themselves to cope up with these changes.

But geniuses are geniuses and we can't wait for being one of them without doing nothing. So, before we lose the game and stay backward, here are certain strategies for you that are dominantly impacting the field of online marketing in the present year of 2017 too!

Voice search

Not to say much, Google itself is emerging to the voice call search process. As online marketing majorly works around the search protocol, so the evolution of this latest search technique makes the game easier! Search by voice takes comparatively lesser time and freedom to choose the language users to want and is practically a very optimized method than the general search because it is easier and rapid in terms of showing results on the SERPs. With the rapid growth of voice search on the smartphones over almost all the countries of the world, the reach of this type of search has grabbed half the world of online marketing with its flexibility, smoothness and facilitated terms & conditions.

Niche Content Curation

Google now supports GIFs & videos on the SERPs that directly approach the viewers once they open the page. Once any topic is searched, along with the text contents and images, videos and GIF files also open up to optimize the understanding of the users. The crawler of Google crawls the websites and find out the videos and GIFs and when anyone searches for the niche term, the related videos and GIFs are displayed from the cache. This process has already started in the larger portion of the USA and in the near future, it is expected that this feature will dominate the entire virtual world.

Mobile Responsive Marketing

The 'big switch' from the big screen to the small screen, more specifically, from desktop to smartphones has compelled the invention of responsive content. As more and more people are accessing the websites through the smartphones, along with the design, the contents need to be mobile friendly. To keep pace with this change, the online marketing strategies are also evolving into being mobile responsive.

Live Streaming Cuts The Snow!

To redeem online marketing from its old, almost obsolete freezing mode, the social media sites have launched the live streaming in the year 2016. The concept clarifies the objective that checking out the 'at present scenario' of the host makes the branding strong. With the help of the faster internet facility and the omnipresence of the smartphones, live video streaming channelizes the constant flow of endorsement and grab the attention of more public. As the amenity gets more and more attention, it is to hope that in the present year, we are going to get this feature more optimized.

The 'Go Getter' Influencer Marketing

Influencer marketing is the latest in, in the online marketing in 2016. As a consequence, more and more industries are striving to apply this strategy, but without a proper knowledge of how to leverage it for a proper business progression. As influencer marketing focuses less on the direct approach to the targeted group of customers and focuses more on the key leaders or influencers to generate more traffic to your business, it empowers the online marketing from a new perspective.

Content Marketing & Dense Content

Content density is the major requirement of organic SEO services. High-quality content and proper keyword stuffing in a website helps to grab the attention of the viewers and enables the website to gain the traffic easily.

The ratio of the content on a page and the size of it is referred as content density. If a web page has a higher content density rate it ranks better in the Search Engine Ranking Pages or SERPs. This is because, with a higher content density rate, the crawler crawls the website and finds it more quickly.

As people have less time to read the entire article, highlighting the particular portion of the articles that can make the deal is the key to success. Dense content marketing focuses on the chosen content that helps in achieving a good deal of traffic through content marketing.

RL Ganguly is the Managing Director of GoWebdardy, the sister concern of RL Infotechh Solutions. His vast knowledge and years of experience have helped him to pen down this article about online marketing strategies.

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