Getting Traffic to your Website

It's probably the most sought-after topic in Internet marketing - how to get more traffic to your websites. It doesn't matter whether you're selling your own products, promoting affiliate offers or looking for AdSense clicks, you're not going to earn a single cent if there's no traffic coming to your site. There's more to the process than just getting more traffic, however. You not only want traffic, you want targeted traffic - people who are going to be interested in what you have to offer. In this article we're going to look at a number of ways - both paid and free - to get more visitors to your website. Some of these methods can generate almost instant traffic while others will take longer to gain momentum. By diversifying your traffic generation over several methods, you can get fast traffic while gradually ramping it up over a longer period of time.

Because of the extensive variety of ways to generate traffic this article will be presented over four days in separate sections

Section 1 - Getting The Right Kind Of Traffic

Section 2 - Guest Blogging

Section 3 - Off site Optimisation

Section 4 - Paid traffic methods

1.1 - Getting The Right Kind Of Traffic

Before we look at any specific methods for generating traffic to your website, we should really discuss what kind of traffic you should be targeting. Because there is a right and a wrong kind of traffic.

The right kind of traffic is visitors who are not only interested in what you have to offer them, they're willing and able to take the action that you want them to take. The wrong kind is simply the opposite - visitors who aren't likely to take your "most wanted action."

Let's look at a couple of examples...

First, let's say you have an affiliate review website. You post reviews and other content on your site, with affiliate links for those products. Whenever someone buys one of the offers, you get paid a commission. If you generate a ton of traffic, but not very many of those people are either willing or able to spend money, you're not going to generate much profit from them. A good example would be a market where your visitors are mostly teenagers. While they might be very interested in the subject, and willing to buy what you're promoting, a large percentage of them won't be able to buy because they don't have credit cards and their parents may not let them use theirs.

A market like that might be better suited for a site that displays AdSense ads, which brings us to our second example. Let's say you have a site that is monetized purely with AdSense. In this case, it doesn't matter so much if your visitors are able to buy, since you get paid when they click an ad, regardless of what they do once they leave your site. If the market has a lot of "clickers" who don't turn into buyers, the ads aren't going to pay very well, but we'll set that aside for the moment. From a pure conversion point of view, you're going to want visitors who are looking for a solution to their problem - and hopefully the ads displayed on your site offer that solution. Again, you want to target the right people to get the maximum number of clicks on those ads.

If you're generating a lot of traffic looking for free solutions, or just looking for information, you may not get many clicks. So more traffic isn't necessarily going to be more profitable.

Before you start doing any kind of traffic generation, make sure you're targeting the right people for your offer. Otherwise you're going to be spending a lot of time, money or both with little or no return for the efforts.

1.2  Free Traffic Methods

Free traffic is certainly the more popular of the two choices (the other being paid traffic). Many Internet marketers just don't have the capital to start paying for traffic, so free traffic is a better way to go.

Some marketers don't really understand the economics of paying for traffic either, which is an entirely different problem. If you can make a profit, or just break even on what you pay to get traffic to your website, it's really not costing you anything. It's common for marketers to see the cost side of the equation without considering the profit side, but we'll get into this in a little more detail when we discuss paid traffic sources shortly.

When it comes to getting free traffic, there are two types - short-term and long-term traffic. Some methods can generate visitors to your site in a very short time, almost instantly in some cases. Other methods will take longer to gain momentum, but these tend to keep driving traffic to your site for a longer period of time once they get going.

1.3  Short-Term Traffic Generation

We're going to look at three sources of short-term traffic that can work very well if you implement them properly:

1. Forum marketing
2. Guest blogging
3. Article submissions

1.4  Forum Marketing - Forum marketing is one of the easiest ways to get short-term traffic, particularly if you're already active in any popular forums in your market.

Note: In this report, many of the examples will relate to the Internet marketing niche, since most people reading it will be somewhat familiar with it. All the strategies work equally well in other markets, so don't let yourself get caught thinking "this only works for Internet marketing websites" - that's just not true.  Most forums will let you add a "signature" to your profile, which gets added to the end of every post you make. You can include a link to your website in your signature, along with a short call to action to get people to click through to it.

If you're active on the forum, and provide good value in your posts, people will click on your signature link. Particularly if you offer them something of value that's related to the market, like a free report, webinar recording or some other type of incentive.  The key here is to be an active part of the community and provide value first. If you just sign up for a forum, add your signature link and starting posting randomly with stuff like "Hey, great post!" then don't expect much in the way of traffic.

Give value first, and people will respond by checking out what else you have to offer them.


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Digital Marketing to Promote Businesses to Greater Heights of Success

Conventional or off-line marketing has existed since the beginning of history. But, these days, if a business is to achieve success then, there is just no better alternative to on-line marketing. To put it in short, on-line or digital marketing is all about promoting a business across the virtual domain of the Internet. Some of the core strategies for this line of marketing include web designing, email marketing, social media promotion, search engine optimisation, content marketing including videos and others. This modern marketing concept is potential enough to make or break major international brands and small-scale startup businesses, along with everything that range in between.

Overlapping domains of conventional and digital marketing

Any marketing approach through digital media channels is digital or on-line marketing. The domain of digital media is fast expanding. Presently, social media channels, websites, TV, radio, mobile handsets and even non digital media like billboards and transit displays are considered as digital marketing components. In other words, at present, conventional marketing include aspects like P2P (person to person) marketing, elements of direct marketing that on-line marketing does not cover and print advertising. Actually, the domains of off-line and on-line marketing are fast overlapping each other. Elements of traditional marketing like on-line directories, URL landing pages, web banner advertising, QR codes and others have a strong connection with on-line marketing.

Reasons to assign greater importance to digital media

It is not just marketers and business owners who are driving the shift to digital media. Even consumers are contributing to this phase change. The majority of digital media channels, including various social media platforms and websites, can be more easily tracked. Whereas, print media and other traditional marketing approaches are hardly easy in that aspect.

In contrast to traditional advertising, its on-line counterpart is much cost-effective. Unlike running conventional advertising, one does not need to invest a fortune in running on-line advertising campaigns. The modern advertising approach is equally ideal for small, medium and large-scale businesses, as well as for startup brands.

These days, consumers do not flip through yellow-pages or directories anymore, to find any business to avail its products or services. They Google the required information, either using their hand-held mobiles, laptops or desktops. Thus, businesses hardly have any better alternative other than depending on on-line marketing using the platform of digital media.

Dependable web solutions companies

In this vastly changed landscape, businesses need to hire reliable web solutions-providers. Actually, modern marketing efforts for businesses revolve around building smart and business-friendly websites. A corporate website should ideally represent both the business and the brand. It is also important to ensure that it is easily navigable and user-friendly. Last but never the least, businesses need to invest on optimising their websites, so that the sites rank higher in SERP (Search Engine Result Page).

There are many freelancers, providing web design, development and SEO services at reasonable rates. It is better to pay a higher price and hire a professional brand that provides comprehensive web solutions than working with freelancers. There are many brands that provide a wide and impressive range of services including web design, search engine optimisation (SEO), content marketing, PPC advertising, social media marketing and many more. Hiring such companies will give better mileage in course of time.

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