Getting Traffic to your website (4)

4.1 - Paid Traffic Methods - A lot of Internet marketers are intimidated by paid traffic. They might have been burned in the past, or they might be afraid of losing a lot of money. This is definitely a concern, so you need to approach paid traffic with a certain amount of caution.

But the fact is, if you do it right, paid traffic doesn't have to cost you a lot of money to test, and once you figure out how to make it profitable (or just breaking even) it isn't actually costing you anything- you put X dollars in and get Y dollars in return.

There are lots of different paid traffic sources so we can't discuss them all in this report, but let's look at a few of the most popular (and effective).

4.2 - Pay Per Click - Pay per click, or PPC, advertising includes sources like Google AdWords and Microsoft adCenter. You pay a certain amount for every person who clicks on your ad and visits your website. That amount can range from a few cents to several dollars, depending on the market and the keywords that you're targeting.

If you're not careful, PPC advertising can chew through a lot of money in a pretty short time so it's important that you approach it correctly.

Make sure you're not targeting really broad keywords that are going to get a ton of clicks but poorly targeted visitors.

Example: You probably wouldn't want to target the keyword "lose weight" because it would cost you a fortune and those visitors could be looking for any number of things when they arrive at your site.
You would be better off targeting the keyword phrase "how to lose 10 pounds in a month" (assuming your website can help solve that problem) because while the amount of traffic wouldn't be nearly as high, those people are looking for a very specific thing.

You should also set your daily budget to something you're comfortable with. That way, if your ads just don't convert for some reason, there's a limit to how much you can lose.

Once you find a keyword/ad combination that is profitable, you can start to expand on it. Being successful with PPC advertising requires a lot of testing and tracking.

4.3 - Banner Ads - People have been saying banner ads are dead for over 10 years, but the fact is they still work if you use them properly. If you just blast a bunch of banners with "punch the monkey" kind of stuff to as many websites as possible, chances are it's not going to be very profitable.

But if you pick the sites where you want to advertise based on how relevant they are to your target market and design your banners effectively, they can still product a lot of traffic for relatively little cost.

Like PPC advertising, start small and track your results. Once you find a banner and/or website that's working for you, start to expand those successful campaigns to other places.

4.4 - Paid Ezine Ads - Paid ezine ads are another "old school" traffic generation strategy that can still work very well. Basically, you're paying for an ad to another marketer's email list. This could be a small ad placed in a longer newsletter or it could be a "solo" ad that is nothing but your offer.

This is a great way to leverage someone else's list to get traffic to your own site (and hopefully onto your email list in the process).

The key here is to target your offer to the audience. Make sure you subscribe to that marketer's list yourself and read several of their emails to see what kind of tone they use, and what sort of offers they promote.

You want to tailor your ad to appeal to the people who receive that person's emails, so make sure you offer something of value and that what you're offering is going to be appealing to the people who get the email.

4.5 - Facebook - Facebook is a fairly new source of paid traffic, and is constantly changing as more and more people start to use it. But with hundreds of millions of users, and the ability to target very specific interests and demographics, you should definitely include it in your paid traffic strategy.

The key to using Facebook effectively is to remember that most people aren't there to be sold to - they're there to be social. Most Facebook users aren't doing business there, even though it might seem that way to us internet marketers, so if you hit them with a high-pressure pitch (paid or not) it's probably not going to go over so well.

Once again, it comes down to building relationships with people first so they know and trust you. Once you establish that trust, you can start to ease them over to your websites and other offers.

Conclusion - Hopefully this article has given you a bit better idea of some of the ways that you can generate traffic to your website, but also what you should be doing with that traffic once it gets there.

New traffic sources constantly come and go, but most of the strategies we've discussed here have stood the test of time. While it never hurts to test new strategies and add them to the mix of what you're doing, don't let yourself get caught up in the latest "shiny object" that promises unlimited traffic with little or no work.

Those kinds of promises are generally too good to be true, and even if they do work as advertised it's usually going to be short lived. Once all the people looking for a magic button start abusing the technique, it won't take long for it to stop working.

If you build your traffic generation strategy on a solid foundation, you'll be seeing more and more visitors coming to your website for years to come.

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Getting Traffic to your Website (2)

2.1  Guest Blogging -  Guest blogging is another great way to "siphon" traffic from a community of people interested in your market. A blog is a little less interactive than a forum, but it has many similarities.

Find some of the most popular blogs in your market and see if they accept guest bloggers. Some sites are up-front about this, with a page that explains exactly how to become a guest blogger for them. Other sites don't advertise it, but if you spend a bit of time reading through existing posts, you'll be able to see if the same person writes them all or if the site has used guest posts in the past.

Generally guest posts will have a resource box or author byline that gives more information about the author, as well as a link back to their website. If you see any of these, it's a good indication that the site accepts guest posts.

The key to getting your post accepted is to offer a high-quality article that the blog owner would be crazy not to accept. Spend even longer than you usually would researching, outlining and writing these posts. While it means an extra investment in time, you can get a lot of traffic clicking through to your site if your guest post goes live on a high-traffic blog.

And while this click through traffic will slow down once the post has been live for a while, it can continue indefinitely as that post gains traction in the search engines. Plus that resource link pointing back to your site will also help you with SEO in the long term, so this is a powerful strategy.

2.2  Article Submissions  -  Article submissions, or article marketing, can be another powerful traffic strategy that will provide you will both short-term and long-term benefits. Much like guest blogging, the short-term traffic will come from people clicking through on your resource box links to visit your website.

By submitting your articles to high-authority websites, you can leverage their power with the search engines to get your articles ranked quickly and generating traffic. This direct traffic can actually continue for the long term if your article gets some traction with Google and the other search engines, but it also helps your own site rank better so it starts generating search engine traffic of its own.

Which brings us to longer-term traffic strategies...

2.3  Long-Term Traffic Generation  -  We're going to look at three longer-term strategies for getting traffic to your websites:

1. SEO, or Search Engine Optimization
2. Social Media
3. Relationship Building

2.4  Search Engine Optimization - SEO is probably the most common free traffic strategy. 


There are dozens of techniques for improving your rankings in the search engines, and just as many products that teach you how to implement them. Some of these methods work year after year while others are more short-lived.

You'll also see a lot of methods that would be considered gray hat or ***** hat meaning they might go against the terms of service of one or more search engines, or even cross legal lines.

You'll need to decide for yourself exactly what lines you're willing to cross in the interest of getting traffic to your website, but keep in mind that the stuff that crosses those lines tends to be the techniques that are more short-lived. They may require less work up-front, but in the long run you can wind up spending more time or money to maintain your traffic because things keep changing.

SEO is a huge topic that goes way beyond the scope of this report, but let's just look at a few of the most important principles. There are two main factors to SEO - on site and off site optimization. On site optimization is things like using your keywords in strategic places on your pages:

-The TITLE tag
-In the page content itself
-Image ALT tags
-etc.

At one time, repeating your keywords over and over throughout the page (known as keyword stuffing) would improve your results but the search engines have evolved well beyond that. Don't do this, just use your keywords and other related terms naturally in the content.

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8 Things to Remember When Starting Any Blog

1  Start your blog on the right platform.  There are many companies out there where you can start a free blog but no matter who they are and what services they offer it would still best to choose the number one writing platform which is WordPress.com.

A blog can be started either by signing up for free or by getting your domain which will make your blog unique. This will insure that you can now start building your house.

2  Choose the template which will fit your personality and business.  You can choose many different templates and view these templates before you install them on your WordPress.com website. This can save you a lot of time later and you won't have to change your whole site around if you are happy with the correct template and sometimes the keyword here is simple is best.

3  Choose a template which is not complicated and will work for your business as well. I have to admit that this is indeed the easiest way for anybody to start a blog.

4  Get the main elements together on your blog.  A few pages must be created and then added to your menu in your back office. This includes about us page, home, contact us, privacy policy, income disclaimer if needed. The privacy policy can be created for free online.

These pages important and it will tell your audience more about your business and what type of services you are offering. Not only is it fun to create your blog, but it is all about your personality as well.

WordPress.com is not a difficult site to work with and in time you will do it with eyes close.

5  Add content that is relevant to your site.

Adding content is the best way to add more value for your subscribers. The most important thing is to give them more than what they are asking for. We are not all writers but if you don't have the time to add content it can always be outsourced.

6  Spend time on a regular basis to update your content.  There is nothing worse than going to a site and the author just seemed to have abandoned his site. It isn't always true that the biggest sites are the most popular. The one thing that they do that we can really learn from them is that they make sure that they are consistent.

7  Learn more about SEO methods.  Unfortunately, we were not born with all the knowledge in the world. Spending time on doing research that can help your site is a definite investment and one that you can always use to improve your site.

It is only the beginning that is the hardest, but learning how to optimize your site will not only bring your site more traffic, more sign ups but most definitely build your community or your list.

8  Focus on what you do know and not what you don't know.  There will be technical things that you don't understand at first, but this is not a problem. This will only be an indication of how many things you will still need to learn.

The internet is filled with free source offering information on any topic or subject that you might acquire or need. Spend your time wisely and focus on what you still need to learn before things will change around for you.

Finally, no matter what you do never give up!  Build a blog or website can be overwhelming at first and the wonderful thing about the mind is that we remember by practice on a regular basis. These are simple things to remember, but very important if your blog is going to be successful.

I had to redo my template in the beginning and this took me three months. Now I do understand that if I had this knowledge in the beginning, it would have changed my world around.

Learning one thing every single day will improve your life and your blog. In the beginning you might not see results and it is only temporary. The main thing to remember is to do what 90% of marketers will never do and that is sticking it out until you are happy with the end results.

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Attract Search Engines To Your WordPress Blog

WordPress and SEO go hand in hand because the search engines favor the WordPress blogging platform to a high extent. If you have a WordPress blog, then you probably will receive a higher ranking than other websites. Reasonably, your chances will be improved if you get some things right initially. You can choose any topic out there and there will be loads of WordPress blogs covering that topic. But, for many different causes, they do not all have excellent search engine rankings. You have to learn how to optimize your WordPress blog for the search engines. Ensure that you place specific things in motion so that you will be ranked highly for your keyword.

Paid themes are a safer way to go and do not use advertisements. If you can meet the expense, you should initially select a high class theme that is not shared and this will allow you less hassles.

Have Trackbacks in Your Comments:

One of the main things that helps your WordPress blog get excellent ranking is the trackbacks. This makes it simple to have links made in the comments section to anyone who is linking to your content. When you allow trackbacks on your WordPress blog, this gives other people an avenue for linking to your articles and making a backlink for you. If you do your homework, you will learn that most of well populated WordPress blogs have trackbacks turned on. This is a method for allowing others to link to your article if they found it fascinating.

Sprinkle Keywords in Your Content:

Even if you run your site on the WordPress platform that doesn't mean that you can waive off the basic principles of SEO. You should always maintain a decent keyword density in your articles so that you're not completely ignoring this aspect. Don't stuff too many keywords into your content but weave them in at targeted locations that seem vital; beef up your synonym use to keep from repeating your keywords too many times within your article.

WordPress blogs do seem to have a distinct advantage when it comes to optimizing for search engines. It's the small stuff that will make or break you no matter how huge or small your blog may be at the second. Why aren't you getting started yet? Now your blog can be a huge player in a really huge pond. These three things can help make that happen.

Corey Preiss has been involved in SEO for 6 years. Go to Mandatory Blog SEO for more articles.

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Blog For Fun And Profit

Blogging has become very, very popular in recent times and that popularity continues to grow by the day. Many blogs are run purely as a social outlet to share views, interests, information, etc. with friends and anyone else who wants to read. The vast majority of bloggers are not especially interested in using their blogs as a means of generating income but some people have seized on what is a great profitable opportunity.

If you are considering this latter option, however, simply sitting down at your computer and typing away is not going to bring in the money you are looking for. So how can you turn your blogging into a viable business? There are a number of ways that this can be achieved. Here are a few tips that will get you started and, hopefully, help you turn your hobby into a profitable career.

First of all, rather obviously, if you don't already have a blog you need to create one. Two of the most popular platforms these days seem to be 'WordPress' and Google's 'Blogger'. One big advantage of blogging sites is that they are usually free to set up and free to use. These are very easy to setup and there are many instructional videos on You Tube to help you with this.

Secondly, you need to decide how you are going to create income streams from your blog. There are a number of ways to do just that. The most popular way is to place adverts on your blog site. There are various internet based companies who will place adverts on your site for you. You will then receive a financial reward every time someone clicks on one of these ads. Google AdSense is one of the most widely used. An alternative is to sell a product or service from your website and use your blog to bring in customers. A sort of combination of these two strategies would be to advertise someone else's product on your site and then get some sort of commission from that person. Whatever method you decide on to monetize your blogging you need a plan, a strategy to follow consistently to maximise your profits. Once you have your blog and your strategy in place you are your way to a blogging career.

The third and most important step is to drive traffic to your site. Once your blog is set up it will only be effective as a money-making source if people visit it. Internet marketing, to a large degree, is a numbers game. The more traffic you can bring to your website the more people will read your blogs and other content. By the law of averages more visitors equals more sales and/or ad-clicks. So, how are you going to draw that traffic to your blog site? In this the use of keywords is important. There was a time when keywords were almost the only criteria. That is no longer the case. Search engines now respond to activity, (ie - regular new posts, backlinks, etc.) You need high quality content on your site to bring traffic from search engines to your blog.

Blogging is an enjoyable pastime to many but the potential is also there to develop a profitable business if you are prepared to put in the time and effort to learn how.

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10 Tips For Creating Great Content For Your Website

Trying to create great content on your website on a regular basis can sometimes seem like a chore that never gets done. Once you publish some content, you already need to publish some more. Having a solid content marketing plan is going to produce serious value for your business. Here are 10 ways to create engaging content that will keep your audience interested in what you have to say.

1. Understand Your Audience

Everything you do needs to focus on your audience. Writing interesting content means knowing who they are, what they want, what they need, and why they need it. Each time you generate content you need to know exactly who it is focused on so that you can word everything in a way that speaks out loud to them.

2. Create Engaging Headings

Once you know the topics you need to produce content for each week, you can create titles to work with. Having the titles gives you the keywords and subject material that the content should be about.

3. Plan Ahead

Create a plan of interesting content ideas. You can base it on the time of year, holiday seasons, celebrations, and your products and services. Knowing in advance what types of content you need to produce will actually help your creativity.

4. Mix Things up

Content can be any number of styles. It can be read, watched and listened. By creating many different types of content you will keep the creativity flowing. Some types of content are best suited for a blog post. Others are best suited as a podcast or video.

5. Ask Questions

When you're not sure about what to do, ask a question and then answer it. Typically you can use questions that your audience is asking on social media and in online forums to structure your content to be something they want to know.

6. Make Lists

When you generate content, from blog posts to videos, lists work well. Each point in the list gives your audience a chance to absorb the information, and then the next point moves them forward to take in more.

7. Stick To Your Topic

If your content doesn't connect to the title or starts going off course, pull it back to make sure that every word of the content relates to the title. People expect the information they're reading or watching to relate to the title.

8. Include Relevant Images

When you use an image that relates to the content it will mean a lot more than any words you can write about a topic. Images can evoke feelings as well as help explain more than words can.

9. Keep It Simple

Explain jargon to your audience and define terms to them, so that there is no confusion about what something means and no mistake about what you want them to do to follow through.

10. Edit Carefully

Nothing can ruin an engaging piece of content more than lack of editing. One misspelling or misused word can ruin your credibility and reduce the trust the reader has in you as an expert.

Writing for an online audience is very different from writing for an offline audience. Throw out your traditional old-school writing rules and discover the easier and faster way to connect with your audience. Download this free report on how to write content for an online audience: http://jonallo.com/content

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Leveraging Google Traffic With the Hashtag

Valued Reader,

It is impossible to share all the traffic tactics I have discovered in a single post, for now we will take a look at leveraging Google Traffic with the Hashtag. What this ultimately result to when leveraged correctly is Google Page One Exposure. Not Page One Ranking, but Page One Exposure and there is a huge difference between the two.

There are several methods that will result in Google Page One exposure, which is also how you build High Authority Back Links to your site. This in turn boost the Google Ranking of your site, everything online has a purpose, but more importantly a sequence.

By using this same Hashtag tactic and literally pressing a "button", to see what happens. To my surprise I found my posts with Google+ on the first search result page. You are going to be using the keywords you wish to target as Hashtags, no more that 2 - 3 Hashtags per post. Remember that content is the only magic wand to conversion of any kind.

Targeting the Highest Converting Hashtags

If you would like to know which Hashtags are trending on Twitter, then you need Hashtags Dot Org. Simply log in with your Twitter Credentials, you may also want to Follow Hashtags Dot Org.

You will see the following options; Trending on Twitter, Twitter Terminology, Why Use Hashtags?, What's The Point?, What is a (#) Hashtag?, How To Start a Hashtag, History of Hashtags, Allowed Hashtag Letters, Hashtag Analytics, Twitter Etiquette 101.

For the purpose of this demonstration you want to click on "Trending on Twitter". You will the results to the Upward or Downward trending Hashtags, but more importantly the Most Popular Hashtags. Please base your selection of Hashtags not only on your profitable niche, but also the keywords you wish to rank for.

So now you know how to obtain the most popular Hashtags, great. Now what, where and how can you use them to focus on Google? All you will need is your free Google Account.

Once inside your Google+ Profile you will see two options which you want to focus on next. They are "Collections" and "Communities", which are pretty much like Facebook Pages and Groups. A collection is like having a Page, and the Community will mirror a Group. Just to give you a basic idea of the difference between the two.

Creating a Google Collection

This is done by simply clicking on "Collections", and then easily create a Collection. But similar to a blog or website, you want your title and content to target all 3 categories of Keywords you wish to target. Short Tail, Long Tail and Anchor Text.

Now your Graphic content is equally important, if not even more so because you wish to attract attention. Colour plays a very important role when it comes to conversion... just a thought. But also you want to share royalty free images, so you don't step on any toes.

There are several sites that will provide you with high-definition images within just about any niche you can think of. You simply enter "Royalty Free Images" into your web browser, and check out the sites on the search result page. Take your time and find which sites will provide you with exactly what you are looking for based on your profitable niche.

Now a great idea would be creating a collection focusing on something like your blog, so you share your blog content and expertise within the collection. Never share Any Affiliate Links Anywhere on the Internet, a professional post will always present a link to a dedicated domain like a blog or website. Your aim is to get those visitors to your own personal site, and get recognized as a Professional.

Once your collection is created, you are ready to create your first Community too. But don't post anything yet, we will get to that. For now you just want to create One Collection and One Community, so we can work from there.

Creating a Google Community

Pretty much exactly the same as creating a collection, but bear in mind the similarity to a Facebook Group. Again you must target your keywords in your Community Title.

Once you have successfully created both your sites, it's now time to add the "Secret Sauce" by adding your first posts. But don't just flood your profiles with random posts, be objective and target your audience.

While using the Hashtags you selected, you will now need interesting and useful content to populate your Collection and Community. You need to inspire an audience's curiosity to want to know more, once that happens you will gain followers automatically. And when targeting is done correctly you will gain followers who are actually interested in your content and solutions.

Once you have populated your Collection and Community with keyword rich content and the Hashtag, you also want to share your posts to all your social profiles. Google allows you to share your posts to your Google+ Profile, Facebook and Twitter or even copy the post link should you wish to present it elsewhere.

A Collection and Community is like a sub-domain within Google, so when your posts show up on the first search result to a certain keyword then those visitors are ultimately directed to your blog or website. Remember, always try to share posts with links to your personal domains like blogs and websites, your affiliate offers should be promoted only there.

There is only one other place you should promote cloaked affiliate links and that is to your own email list subscribers, but that is an entire eBook on its own.

Remember that this is a traffic tactic and not a magic button, you need to sacrifice the time to master the sequence. This includes establishing the best dates and times to post that will result in the best conversion. This article is like a structure for you to build from.

Wishing You Prosperity,

Successful People Are Only Dreamers Who Refused To Give Up -

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5 Important Aspects of Internet Marketing

The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms. However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today's competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today's time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

Conclusion

All the points that are mentioned in this article are considered really important for effective Internet marketing. Each aspect has its own importance and must not be neglected. Following them will prove very helpful for your business website.

Do let me know your view about the article in the comments section below.

Morris Edwards is the blogger here. He is working for Awebstar, providing Affordable Internet Marketing Services in Singapore. If you want your business to rank higher in search engine results Awebstar can prove to be your right choice.

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Article Source: http://EzineArticles.com/9695496

Four Content Marketing Ideas You Should Try Out

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we'll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we'll take a look at types of content which is popular on the web today.

1. List Based Article  -  One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

• 6 Reasons Your Swimming Pool Has Algae

• 5 Exciting Themes for Your Next Party/Occasion

• 7 Durable Apple iPhone Cases We Adore

• 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results.  Coming up with list based articles is easy, if you know a lot about your website's niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn't mean you can't create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic  -  Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title. It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic. Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites. You don't need to be a graphic designer to create an infographic. In fact, you can create one through websites such as http://www.venngage.com or http://www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you've created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website. If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic's title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article  -  This type of web article focuses on showing the viewer how to do something, whether it's about baking cookies, or cleaning dust from their car's interior. The scope can be very broad or it can be very narrow, depending on your niche. Before you create titles for your articles, put a list of keywords through the Google Keyword Planner.

There are many guides online which show you how to do this, but I most recommend Backlinko's Guide to finding profitable keywords with this tool. When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

• How To Bake Cookies In 10 Minutes: A Quicker Method

• How To Clear Your PC of Adware In Thirty Minutes

• How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the "how-to" article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.  Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Conclusion  -  Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.  Content Marketing Ideas You Should Try Out by Keith Pattison - It is now accepted by most that content marketing is one of the most beneficial ways to showcase your business on the Internet and for many promoting a new web based business can prove a daunting prospect. If you are a busy small business looking to promote your business, the creation and dissemination of original and quality content can help drive customer engagement, increase company profile and help market your business to the widest possible audience.

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5 Ideas to Build a Profitable B2C Campaign

Marketing to consumers is big business and when done right, can be very profitable for your company. The Internet is where most consumers spend their time, so it makes sense to focus your B2C marketing efforts there. This is common knowledge today, but many businesses still fail in this arena. This is why a lot of companies hire SEO professionals for help.

According to one study done by WordStream in 2013, small and medium businesses were wasting away 25 percent of their PPC budgets. So a small business that's dishing out $2,000 monthly on AdWords would end up wasting $6,000 per year on under-performing campaigns.

The loss is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This is a lot of money that could be saved by improving their B2C marketing campaigns. If this is something that's plaguing your business, then keep the following tips in mind.

Host Unique Contests

This is an excellent way to get attention on social media and get people engaged. There was a great example of this last year, when Lay's announced their third annual 'Do Us a Flavor' contest. They crowd-sourced ideas from consumers for their next best-selling flavor. This naturally attracted people on a global level, so you can say this was a success. In 2014, Lay's revealed they received over 14 million submissions, which was up from 3.8 million back in 2013.

Offer Something for Free

The only thing consumers love more than a deal is freebies. This was proven in a study done by Harris Interactive in 2013, which showed a drastic increase in repeat purchases and word-of-mouth referrals when there were free add-ons. The results also showed that 90 percent of consumers were somewhat more likely to purchase frequently from a retailer that gave away a free gift, and 65 percent were more likely to share their experience after receiving a free gift.

Make Intent-Driven SEO a Priority

It's not surprising that global brands top Google's search results for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try and attempt to rank highly for such keywords, let alone maintain those positions. Instead, it's recommended that you focus on long-tail keywords that are relevant to your product, and that drive purchase intent.

In another 2013 study done by Adchemy's Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. This is an opportunity for small and medium businesses to build a profitable B2C campaign.

Build a Network of Micro-Influencers

You don't have to know A-listers to get a great endorsement. If you play your cards right, all you need is a handful of micro-influencers. Together, these micro-influencers can provide enough publicity for your brand. An example of this was seen a few years ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the company tripled and the sales soared. You can find micro-influencers just about everywhere - on Twitter, Instagram, Pinterest and Facebook. Look for them in places where you know your audience hangs out. Otherwise, you won't be reaching the right prospects.

Take a Mobile-First Aproach

If your marketing doesn't think of mobile users first, then you're in trouble. According to Shopify, 50.3 percent of ecommerce traffic is performed on mobile devices. Make sure your online shopping experience is designed with mobile users in mind.

All of these tips can improve your sales, user engagement and help with online reputation management. If you need help figuring out a strategy for your B2C marketing campaign, consult with SEO companies and hire one that is reputable and offers Web design services.


http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

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How To Find a Profitable Niche - Best Strategies For 2017

Begin With What You Know

When you set out to start your internet business, the first thing that you should think about is what you already know. Make a list of your hobbies, interests, education and even work experience. Almost anything and everything you can think of can be your profitable niche.Image result for images of niches

Now, use this time to think outside the box. Remember classes from high school and college where you received information that might be helpful to other people, even books and magazines that you read. Whatever knowledge you might have rumbling around in your head you need to write it down and get ready to use it.

Go through a typical week in your life, what do you do on a daily basis that other people might find beneficial. Are you able to home school children of different ages, do you feed a large family on a very tight budget or do you have a chore system that keeps the house clean and functioning no matter how many activities cloud the calendar.

There is plenty of information that you have right now that would help other people and that many people would be willing to pay to learn. The key is to get the possibilities laid out in front of you and then begin to build a plan around that information that will help you create opportunities to start making some money.

Next, you might want to ask friends and family about what they think are some of your strong points. Get the people that know you best to make separate lists about areas that they think you excel and have the most knowledge in. The only right answers to this project are lots of answers. After all is said and done you will have several possibilities for launching your internet niche. The next step is to decide which area is something you have a passion for and bring you the most satisfaction. You will work harder at something if you have a real love for what it is you are doing so make sure you pick a niche category that you will enjoy working with day in and day out.

Choose Your Passion

Most everyone is good at something that they don't necessarily like doing, they have the talent or a gift for it but just don't have the heart. Although it might be possible to find moderate success in areas that you are simply good ( or talented at ) you will find much more success in those areas where you have a deep seated passion.

1. What would you do if money was no object? If you won the lottery tomorrow or came into an unexpected inheritance, how would you spend your time? If you would still go to work every day because you enjoy it then you probably have a passion for your chosen career. If you would spend all of your time working in your garden then your passion lies in your plants. The things that you would do whether you could make money or not are the things that you have the most passion for.

2. Would someone else pay you to do what you love? You might be surprised to find that there are people in the world who hate to do the things that you love doing. Your neighbors might be willing to pay good money to have you bring over a nice dinner each night or have it in their own kitchen when they come home. Your green thumb might turn into some greenbacks if you take some of your plants to the flea market or fairs and sell them to eager buyers or you might do some digging in someone else's yard for a few extra dollars.

3. Can you turn the knowledge you have gained from your passion into a career? This goes back to the same principle you discovered in #2. Just because it's something you know doesn't mean everyone else gets it. You can take your knowledge and love for numbers and balance other people's finances for them. You can take your knack for saving a few dollars at the grocery store and teach others to do the same or do it for them. Your knowledge and experience in an area life may be the perfect way for you to create a living.

Finding your passion is as easy as 1, 2, 3. You Just need to ask yourself a few questions, review the list of strong points and categories that you have generated and see where your heart beats strongest.

What counts most here is your is your knowledge, experience and passion. You will soon have some steps that will help you establish yourself as an expert in the categories you choose to pursue.

But Before you jump in too far, you need to test the waters a bit and see which direction you need to be heading.

Research The Market

Do a keyword search.

a. First make a list of all words you think are associated with the niche you are most interested in pursuing.

b. Include common phrases that would be used when talking about the niche.

c. Use one of the free sites available to see how relevant the keywords and phrases are according to searches that other people are doing.

d. With a list of the most relevant keywords and phrases you will be able to create the best name for your website and the best description for drawing an audience.

Finding the best keywords will help you better understand the market. You will begin to understand what people are searching for and how to meet their needs.

Establish Yourself As An Expert

When people are looking for information about a product or service they prefer to listen to someone who knows the most about that subject or niche. You will have to promote yourself in a number of ways in order to become the dominating factor and a leader in your niche. Remember that it is the experts in different fields that will ultimately become the people most likely to sell books, products or just subscriptions to their sites.

It is not necessarily easy to establish yourself as an expert in any field. It does help however if you have an educational background in the subject area or niche.

But education is not everything. It is still possible to establish yourself as an expert if you are willing to put in the time and effort required.

1. Get in with the in crowd, you need to know who the top dogs are in your niche and you need to be constantly aware of what they are putting on their sites. Reference their material, comment on their sites or even write posts and articles that are inspired by the things that they are writing.

2. Become a guest blogger. Just like with a print magazine, contact the website owners of some of the blogs in your niche and offer to write a blog or series of blogs.

3. Get your name out and the name of your website. You can do this by posting quality articles on all of the free article sites that are out there. Include a link to your website and also include some information about what makes you the person to write about that subject.

4. Regularly visit forums and other groups that are top in your niche. Post quality responses to questions and even create articles based around the questions that you can then refer to readers.

5. Create an About page that includes all of your accomplishments in that particular niche. Include any work you have done in that field and material you may have written and any other pertinent information about your skills, education and abilities.

6. Keep learning and growing and presenting new information every day, the more you know the easier it is to become an expert in your field.
Being an expert in any field can make it easier to be successful in that field. There are still more ways to dominate the niche you have chosen even if you haven't reached expert status yet. Simply put, ANYONE can find their way to internet marketing success, some will find it early on and others will take a little longer.

This is just a summary of what it will take to become a dominating force in whatever niche you choose but, always remember hard work and determination can and will take you a long way toward realizing your dream. Whatever you do keep pushing toward that dream!

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