Trying to create great content on your website on a regular basis can sometimes seem like a chore that never gets done. Once you publish some content, you already need to publish some more. Having a solid content marketing plan is going to produce serious value for your business. Here are 10 ways to create engaging content that will keep your audience interested in what you have to say.
1. Understand Your Audience
Everything you do needs to focus on your audience. Writing interesting content means knowing who they are, what they want, what they need, and why they need it. Each time you generate content you need to know exactly who it is focused on so that you can word everything in a way that speaks out loud to them.
2. Create Engaging Headings
Once you know the topics you need to produce content for each week, you can create titles to work with. Having the titles gives you the keywords and subject material that the content should be about.
3. Plan Ahead
Create a plan of interesting content ideas. You can base it on the time of year, holiday seasons, celebrations, and your products and services. Knowing in advance what types of content you need to produce will actually help your creativity.
4. Mix Things up
Content can be any number of styles. It can be read, watched and listened. By creating many different types of content you will keep the creativity flowing. Some types of content are best suited for a blog post. Others are best suited as a podcast or video.
5. Ask Questions
When you're not sure about what to do, ask a question and then answer it. Typically you can use questions that your audience is asking on social media and in online forums to structure your content to be something they want to know.
6. Make Lists
When you generate content, from blog posts to videos, lists work well. Each point in the list gives your audience a chance to absorb the information, and then the next point moves them forward to take in more.
7. Stick To Your Topic
If your content doesn't connect to the title or starts going off course, pull it back to make sure that every word of the content relates to the title. People expect the information they're reading or watching to relate to the title.
8. Include Relevant Images
When you use an image that relates to the content it will mean a lot more than any words you can write about a topic. Images can evoke feelings as well as help explain more than words can.
9. Keep It Simple
Explain jargon to your audience and define terms to them, so that there is no confusion about what something means and no mistake about what you want them to do to follow through.
10. Edit Carefully
Nothing can ruin an engaging piece of content more than lack of editing. One misspelling or misused word can ruin your credibility and reduce the trust the reader has in you as an expert.
Writing for an online audience is very different from writing for an offline audience. Throw out your traditional old-school writing rules and discover the easier and faster way to connect with your audience. Download this free report on how to write content for an online audience: http://jonallo.com/content
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