Setting up a blog is easy, and free, with the use of WordPress and the many pre-formatted, customizable templates offered through their site. In my coaching, I teach clients how to set up a blog using WordPress and walk them through affordable hosting, utilizing the same host provider I use for my blogs.
More importantly...
Blogs build a relationship with your readers. Blogs give you the opportunity to communicate with your audience on an ongoing, and always up-to-date, basis. And unlike traditional publishing, with the comments section, blogs offer the ability of two-way communication with your audience. Your readers become invested in you in ways other forms of publishing just don't afford. This opens the doors to endless opportunities and gives your readers a sense of belonging and sharing in your journey, and thus your success.
What else?
Blogs by their very nature are always promoting. Unlike other websites, blogs are always changing and thus attracting search engines like Google to notice them on a regular basis. Today, blogs are considered a strong and reliable source of information. And, the production of good, solid content will cause your site to rise in the search engine rankings, attracting more and more readers along the way.
Social media is a part of everyday life now for people. And, with the share features and capabilities, your blog, every post on it, and every page can easily be shared by readers on multiple forms of social media, like Facebook and Twitter. Your readers do the advertising for you and their friends and followers become your potential readers and subscribers.
As is proven, bloggers can be considered experts on their topics of choice regardless of their qualifications. They are judged solely on the strength of the content on their blog. This means anyone can share what they're passionate about and grow, with their blog, as an expert in their field.
Most importantly though, blogs allow you to share your passion with the world, make money doing it, and do what you love every day.
A blog is a relationship. It connects the reader with you in a way no other website can.
A reader comes to your site because your topic interests them. A reader hangs around because, through your writing, they identify with you in some way. This is a great advantage over other types of websites. With your writing, you can build both desire and trust. Desire to have what you are promoting and trust in you as the expert. Do this and you will make money with your site.
So, how do you build trust with your audience? By writing rich, quality content that reflects your passion. You don't have to be tied down creating lots of content, you just have to have good content. Good content is essential. With good content, you can post to your blog as little as once a week and still make good money. Remember, a blog is conversation with your reader, so let your style and your passion come through in your writing.
As you grow, so will the comments on your blog. The ability to comment on content in a website lets your reader feel connected with you, a part of things. In addition, it carries on the conversation you started, helping your blog to get noticed and to grow. And, it connects your readers to one another, turning your blog into a community.
Another great feature of blogs, your readers can receive an email with your new content every time you post. You don't need to rely on your reader coming back to your blog in order to see what you're sharing. Another great relationship building tool. (Feedburner makes this a simple process.)
Focus on producing quality content that your readers can identify with. Do this and your blog truly will be a relationship worth building on.
For help with your blog, visit my coaching page at http://www.writersbra.com/coaching
Deanna Bounds
Creator, WritersBra
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