5 Signs Your Social Media Strategy Needs A Status Update

Anyone who has a business, product or service to market in today's world definitely needs to focus on a social media strategy aimed at generating followers, and, in turn, generating sales and conversions. With the majority of today's consumers, regardless of age or socio-economic background, accessing multiple social media websites hourly, it is of utmost importance to find your digital voice and incorporate a succinct online message into a digitally visible brand. For many people new to the world of online marketing, delving into social media can be a daunting and stressful task. Fortunately, there are some sure-tell signs that you are not quite mastering social media:

1. You haven't conducted an in-depth branding review lately.

A brand is everything to a company, business or product. The brand explains the message and the values of your company. Research shows that consumers and customers want to feel an emotional connection with a business. They want their commercial transactions to mean something. To understand how you can emotionally connect with a potential customer, it is important to align your social media strategy with your brand. You should constantly check your analytics and check your research. This should give you an indication of what your brand should be and how it should reach your best customer. An in-depth brand review should be conducted periodically and regularly to maintain the biggest edge.

2. You're not telling a story.

Again, customers want to make an emotional connection. In today's world, people are constantly looking for meaning in every part of their lives, and this includes in the products they purchase and the services in which they engage. Telling a story in an online presence should involve many photographs and many videos. You need to give your customers something and/or someone with whom they can connect. If you do not have a cohesive story to tell, chances  are strong that you are not doing it right.

3. You aren't basing your content on your research.

Research and analytics are vital to a successful marketing campaign. Accurate data will reflect your buying trends. A strong program that is able to analyze the data is even more important. These analytics can present a concise picture of who your best customer or patient is. These programs go beyond the basics of age, sex, and location and instead give you a window into the lives of the people most likely to engage in your business. Good research should tell you which social media platforms your clients utilize and how often.

4. You aren't updating correctly.

This may seem basic, but it is surprising how many users do not update correctly. You should be posting updates a certain amount of times a day to maintain an interesting and catchy platform. If you post too often, however, you run the risk of alienating your loyal followers. Your social media strategy should have a succinct plan for updates based on your analytics from the data and research you have hopefully collected.

5. You aren't utilizing multiple platforms.

Research shows that the majority of people who engage in one form of social media generally engage in a secondary format. This just means that most people are tapping into and connecting with multiple sites daily. This can be a combination of both Facebook, Instagram, Twitter, Pinterest and other sites. Again, in order to effectively focus your social media strategy, you should base the media platforms upon your research of your best client.

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