Getting Traffic to your Website (3)

3.1 - Off site optimization - Off site optimization really comes down to links pointing to your website. The more links you get, from related sites that also have some power of their own with the search engines, the better your site is going to rank (and the more traffic you'll get as a result).

This is where the short- and long-term strategies start to overlap a bit. If you're using any of the short-term traffic strategies we just discussed to get quick traffic to your sites, they will also help you with SEO in the long term.

The links in your forum signatures, guest blog posts and submitted articles will all help push your site up the search engine rankings so while you might get a short-term jump in traffic when they first go live, they will keep working for you for a long time.

This is why it's a good idea to keep doing those things, even when your site starts to get traction in the search engines. It will continue to drive both instant and longer-term traffic.

3.2 - Social Media - Social media sites like Facebook and Twitter are a relatively new way to get traffic, and as a result they tend to be misunderstood. A lot of marketers use them as a kind of "announcement" service, posting links to new offers, affiliate promotions, new blog posts and anything else they want people to visit.

But that's all they ever post, and then they think social media doesn't work because nobody ever clicks through on their links.

The fact is, social media is a longer-term traffic strategy. You need to build relationships with the people you follow before you can expect them to click on any of the links you post.

Example: Think of it in "real world" terms. If you went to a party or some kind of meeting, would you just make a sales pitch to everyone you talk to? Or would you have a conversation first, so you could get to know one another and what you could offer?

Treat social media like you would a "real life" meeting - offer value first and build up some trust with your followers before you start hitting them with a bunch of offers.

3.3 - Relationship Building - Building relationships isn't really a traffic generation method in and of itself, but it applies to virtually every other strategy to some degree. If you build relationships with the visitors to your website, or to the other places you post your content, you're going to be a lot more successful in the long run. 

When you have strong relationships with your visitors, they're a lot more likely to return. And return traffic is one of the keys to a really successful website.

Look at it this way. If you get 100 visitors per day and you have no way of getting them to come back to your site after they click an ad or an affiliate link, you have to find 100 new visitors every day to maintain your results.

But if you get 100 visitors every day and get 10 of them into your "relationship funnel" so they return to the site, you've increased your future traffic without having to find "new" visitors. It's over-simplified, but let's assume that they come back the next day. Now you've got 110 visitors, of which 10 will again become return traffic.

Every day that goes by, you're getting more traffic while you're still only having to generate 100 new visitors. Over time, your traffic will continue to grow even if you don't do any more work to find new people than you already are.

One of the best ways to build these relationships and generate return visitors is with our next traffic strategy - list building.

3.4 - Generating Traffic Through An Email List - One of the biggest advantages of building an email list is that it lets you control your own traffic. If you have a list of people interested in your market, it doesn't matter if Google, Facebook and every other traffic source shuts off tomorrow - you can still generate traffic just by sending out an email to your list. And if you have a brand new page or website that you want to direct traffic to, you can do that as well. You could set up a website in the next half hour, send an email 

to your list and see traffic to your site within a few minutes.

Even when you're paying for traffic, it's pretty tough to get visitors within minutes of finishing a new site.

List building as a traffic strategy is a bit of a Catch-22, however. You won't be able to generate that "on demand" traffic until you've built a list, and to build a list you need to get some traffic from other sources first.

That's why it's important to use all the strategies we're discussing, but get those visitors to subscribe to your email list so you can contact them over and over again in the future. 



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If you have already heard about attraction marketing and know what it is, you already know so much more than many out there using the internet to grow their business. You have a feeling that it's exactly THE strategy for you and the perfect way for you prefer to come across out there, but are not entirely sure as how to get started.

Today we'll give you some tips here on how to get on with it right here, right now. Being an attraction marketer doesn't mean that you should not offer people what you have. On the contrary. It's the WAY you offer your product service or opportunity that is different.

The difference between attraction marketing and ordinary marketing is that you do not "spam" people, stuffing your service or product down their throat. This unfortunately happens all the time on social media and the truth is that NOBODY likes it.

And no one never really has built a long-term successful business that way. No top earner that I know of has built their empire using that method. They ALL used attraction marketing - and so should you.


Your focus is firstly on making relations with your prospects and THEN you start considering whether or not what you have is a good fit for that person. So distinguish between being an advisor or a seller. And distinguish between being intruding and being valuable.

So, let's get started shall we!

STEP 1   First of all you need to take a look at ALL your online profiles. Are they attractive?

Are YOU attractive? Take a look at your different timelines and see if you would be attracted to you. Is it positive, inspiring, fun, motivating, informing? 

Because that's what it should be. And when I say informing I'm not talking about product or company links scattered all over your personal profile. That is you being a seller. People don't like that, especially not new friends you make.

Imagine you add someone as a friend. The first thing they do is to go check out your personal profile. If they find advertising all over the place, they will know why you added them and they'll get out of there as quickly as possible. So first thing first. Your profile must be attractive, inspiring, informative and inviting.

STEP 2  Invest in yourself!  Buy a course on attraction marketing or a course with the strategy you'd like to start implementing. 

It could be a Facebook or an Instagram course. Education is essential!  To get better and being able to advice others you need to study.  Choose only ONE social media platform and become an expert on that. And make sure to keep your focus on that one platform. Also make sure to be active, engaging and interactive with other people on your platform.

STEP 3  Now start sharing some of the valuable content that you have just learned. Some of the tips from the course you are doing. Share, share, share. You can easily make a small cheat-sheet on 5 of the best tips you've just learned, save it as an PDF and share it with people in exchange of their email. Start building your list this way and send out emails to your list with the latest tips and tricks you learn from your course.

Invest, Learn & Teach say's Ray Higdon and you'll find that people will start reaching out TO you instead of YOU running after them.

And when THAT happens it will feel just amazing, believe me!

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Creating Effective Social Media - 5 Easy Steps to Creating Social Media That Reaches Your Target

Effectively creating a social media presence is not as hard as it seems. Use five easy steps to improve your online presence now.

1. Know your target audience: You know your customer (or you should) - that's your audience. All audiences have diversity: age, economic background, style, and interest areas. Now, when you create content, do it as if you are directly speaking to them. Start a conversation. Spark your target's imagination. Use humor and remember that being too formal can seem inauthentic. Don't forget to be online with your audience. Explore what they talk about, what they like, what they share, what they hashtag. Interact to get to know them. Tip: use hashtags to research the climate around a topic and see what's trending.

2. Intentionally set boundaries: After you have visualized your target audience you will need to set up "Go" and "No-Go" areas for your content. These parameters are simplistic yet, paramount. Setting social media boundaries will help you keep your target group happy. Your goal is to create content that is professional and pleasing to your audience. Remember, what is appropriate for one audience, may not be relevant for another. Areas to carefully consider: politics, profanity, slang verbiage, etc.

3. Find a graphics tools that work for you: Creating graphics will serve you well, as visuals are an integral part of all social media platforms. Even Twitter is now more visually based; they have made it easier than ever to share graphics and animated gifts, right at the point of creation. You can put your best visual foot forward by utilizing any purchased, or free, graphic software like Adobe Suite (purchased) or Pixler (free). You will want to research which programs work best with your skill level; there are many online to explore.

4. Consider your platform: Create visual content with limited text, to show/say something significant and inspirational. Know what rules apply to the platform you are using. For example, Twitter limits you to 140 characters or less. These rules will shape your content. Research platform parameters online to familiarize yourself with each structure.

5. Use color: Don't forget to utilize color; it draws the eye! You can also create a theme of colors that you will use to represent your brand. Using colors enhances what someone feels, for example, Greens and Blues are said to create trust and a fresh feeling, while yellows, reds, and oranges are said to excite, or even make the viewer hungry (think fast food chains). Create content that welcomes your audience to take a closer look. Tip: add your logo to most of the content you create.

By using the five steps above: knowing your audience, setting boundaries, optimizing graphics, mastering platforms, and through utilizing color, you are well on your way to creating social media that effectively reaches your target.

Stephanie Newby is the owner of Newgreenie, an Entrepreneur, Writer, Current Graduate Student and Social Media Enthusiast. Webmasters and other article publishers are hereby granted article reproduction permission if this article is shared in its entirety, author's information, and any links remain intact. Copyright 2017 by Stephanie Newby, Newgreenie. http://www.newgreenie.com

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5 Signs Your Social Media Strategy Needs A Status Update

Anyone who has a business, product or service to market in today's world definitely needs to focus on a social media strategy aimed at generating followers, and, in turn, generating sales and conversions. With the majority of today's consumers, regardless of age or socio-economic background, accessing multiple social media websites hourly, it is of utmost importance to find your digital voice and incorporate a succinct online message into a digitally visible brand. For many people new to the world of online marketing, delving into social media can be a daunting and stressful task. Fortunately, there are some sure-tell signs that you are not quite mastering social media:

1. You haven't conducted an in-depth branding review lately.

A brand is everything to a company, business or product. The brand explains the message and the values of your company. Research shows that consumers and customers want to feel an emotional connection with a business. They want their commercial transactions to mean something. To understand how you can emotionally connect with a potential customer, it is important to align your social media strategy with your brand. You should constantly check your analytics and check your research. This should give you an indication of what your brand should be and how it should reach your best customer. An in-depth brand review should be conducted periodically and regularly to maintain the biggest edge.

2. You're not telling a story.

Again, customers want to make an emotional connection. In today's world, people are constantly looking for meaning in every part of their lives, and this includes in the products they purchase and the services in which they engage. Telling a story in an online presence should involve many photographs and many videos. You need to give your customers something and/or someone with whom they can connect. If you do not have a cohesive story to tell, chances  are strong that you are not doing it right.

3. You aren't basing your content on your research.

Research and analytics are vital to a successful marketing campaign. Accurate data will reflect your buying trends. A strong program that is able to analyze the data is even more important. These analytics can present a concise picture of who your best customer or patient is. These programs go beyond the basics of age, sex, and location and instead give you a window into the lives of the people most likely to engage in your business. Good research should tell you which social media platforms your clients utilize and how often.

4. You aren't updating correctly.

This may seem basic, but it is surprising how many users do not update correctly. You should be posting updates a certain amount of times a day to maintain an interesting and catchy platform. If you post too often, however, you run the risk of alienating your loyal followers. Your social media strategy should have a succinct plan for updates based on your analytics from the data and research you have hopefully collected.

5. You aren't utilizing multiple platforms.

Research shows that the majority of people who engage in one form of social media generally engage in a secondary format. This just means that most people are tapping into and connecting with multiple sites daily. This can be a combination of both Facebook, Instagram, Twitter, Pinterest and other sites. Again, in order to effectively focus your social media strategy, you should base the media platforms upon your research of your best client.

Looking to update your social media strategy? Visit MindEcology.com today for more information!

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