5 Ideas to Build a Profitable B2C Campaign

Marketing to consumers is big business and when done right, can be very profitable for your company. The Internet is where most consumers spend their time, so it makes sense to focus your B2C marketing efforts there. This is common knowledge today, but many businesses still fail in this arena. This is why a lot of companies hire SEO professionals for help.

According to one study done by WordStream in 2013, small and medium businesses were wasting away 25 percent of their PPC budgets. So a small business that's dishing out $2,000 monthly on AdWords would end up wasting $6,000 per year on under-performing campaigns.

The loss is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. This is a lot of money that could be saved by improving their B2C marketing campaigns. If this is something that's plaguing your business, then keep the following tips in mind.

Host Unique Contests

This is an excellent way to get attention on social media and get people engaged. There was a great example of this last year, when Lay's announced their third annual 'Do Us a Flavor' contest. They crowd-sourced ideas from consumers for their next best-selling flavor. This naturally attracted people on a global level, so you can say this was a success. In 2014, Lay's revealed they received over 14 million submissions, which was up from 3.8 million back in 2013.

Offer Something for Free

The only thing consumers love more than a deal is freebies. This was proven in a study done by Harris Interactive in 2013, which showed a drastic increase in repeat purchases and word-of-mouth referrals when there were free add-ons. The results also showed that 90 percent of consumers were somewhat more likely to purchase frequently from a retailer that gave away a free gift, and 65 percent were more likely to share their experience after receiving a free gift.

Make Intent-Driven SEO a Priority

It's not surprising that global brands top Google's search results for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try and attempt to rank highly for such keywords, let alone maintain those positions. Instead, it's recommended that you focus on long-tail keywords that are relevant to your product, and that drive purchase intent.

In another 2013 study done by Adchemy's Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. This is an opportunity for small and medium businesses to build a profitable B2C campaign.

Build a Network of Micro-Influencers

You don't have to know A-listers to get a great endorsement. If you play your cards right, all you need is a handful of micro-influencers. Together, these micro-influencers can provide enough publicity for your brand. An example of this was seen a few years ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the company tripled and the sales soared. You can find micro-influencers just about everywhere - on Twitter, Instagram, Pinterest and Facebook. Look for them in places where you know your audience hangs out. Otherwise, you won't be reaching the right prospects.

Take a Mobile-First Aproach

If your marketing doesn't think of mobile users first, then you're in trouble. According to Shopify, 50.3 percent of ecommerce traffic is performed on mobile devices. Make sure your online shopping experience is designed with mobile users in mind.

All of these tips can improve your sales, user engagement and help with online reputation management. If you need help figuring out a strategy for your B2C marketing campaign, consult with SEO companies and hire one that is reputable and offers Web design services.


http://www.ithinkanidea.com/ is a leading, full service internet marketing agency. I Think an Idea works with serious business owners small to large alike. Based out of Los Angeles, CA providing great results for services such as SEO, social media marketing, Online reputation management and PPC management. I Think an Idea can maximize your search engine presence and amplify your brand across social media channels, and help safeguard your reputation.

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One (Senior) Internet Marketing beginners experience

“Once upon a time I couldn’t even spell ‘Social Media Marketer’, now I are one”.

As I approached my 70^th birthday I recognised that something had to change. Having been retired for 7 years and feeling myself stagnating, I was in dire need of some stimulation and a challenge (not to mention some extra cash).

Several years ago, whilst in work, I dabbled with Internet Marketing but, frankly I did not have the right mindset to make a success of it at the time. All sorts of excuses were used to justify my lack of progress but in the end it was clear that I had become stuck in my own little pool of inactivity.

In an attempt to resolve this situation I attended a three day ‘Bootcamp’ in Brighton (Oct 2016) and was captivated by a number of the presentations which were light years ahead of those I saw back then.

One, in particular, stood out for me and it was to do with Social Media. I have two grown up children who use Facebook & Twitter incessantly (as well as Whatsapp amongst others) and frankly I was both bemused and dismissive of it all until I heard Paul OMahonys exhilarating talk at the show.

My reason for attending was principally that I was looking to develop a worthwhile activity which could not only provide some income but also give me the mental stimulus that I so badly needed.

Although I knew enough about the topic to realise that this is the way of ‘the future’ when I heard what Paul had to say it became clear that the potential/opportunity was even more vast than I had ever envisaged.

My mentor, Paul OMahony is one of the leading International experts in this field and has a bankroll to prove it. His collaboration with the top Marketers in the world has enabled him to produce a programme which is clear, thorough and comprehensive in its delivery.

Having only recently joined his online course I have to say the level of support is impressive, (which is just as well as my speed of picking up the intricacies of the internet is somewhat slower than that of your average 10 year old). Nevertheless, I am pleased with the steady progress I have made with the patient help of the team in his office, it is not claimed that success will be achieved overnight and participants are encouraged to plan well ahead setting realistic targets which are reachable within an appropriate timescale.

As far as the course itself is concerned I have access to a community website with a Helpdesk accessible 24/7 as well as 2 x monthly Skype calls with my personal mentor and a One-to-one meeting once a month with the man himself. The path to setting up a profitable business is clearly outlined and if followed diligently will enable even the most inexperienced participant towards a successful outcome.

There are also costs involved, although, if looked at as an investment in your future, they are relatively small. The risk factor in my experience is not extreme and is largely dependent on the level of commitment to the 'setting-up' programme, As with most things in life it is what you make of it and the criteria (at least on the programme I am on) is clearly laid out before you commit and from the very beginning the level of support is exceptional.

Don’t get me wrong there is a lot to learn and some of the terminology is a bit baffling to begin with but as I’ve already said the back-up support helpline is pretty much immediate and very thorough, above all I am finding it an enjoyable and stimulating challenge and I have made working contact with others of similar experience who share the same issues,fears and pressures and are happy to cooperate, sharing successful responses to any problems that may arise.

I am three months into a year long programme designed to build a profitable online business which I aim to pass on to my children / grandchildren. I have now gained a sense of purpose and feel as though once again I'm doing something worthwhile.

Suffice to say, I’ve got my ‘zip’ back again! Watch this space.

Ways to Improve Your Digital Marketing Strategies for 2017

As we have recently begun the new year, the opportunity has already come and gone to arrange our promoting technique of the year. Before drawing out an arrangement there are few upcoming patterns to be looked upon keeping in mind the end goal to make a successful plan to pull in the group of onlookers.

Roles of Videos:

Videos have turned out to be extremely famous in the late years which has a considerable measure of engagement and perspectives yet in 2017, advertisers shouldn't concentrate on a video yet rather concentrate on a live spilling video. The live video stream can be utilised by advertisers in different courses as in by catching an occasion or new item or a place, and so on as per the enthusiasm of your objective individuals. Live video streams will be in pattern this year since it is not any more costly than a pre-recorded video. It will increase high significance this year as it is a practical method.

"Purchase or Buy" Catches:

Web-based social networking "Purchase or Buy" Catches are the ones which permit a client to purchase online by tapping the catch in a web-based social networking. Despite the fact that there are a couple Purchase buttons officially existing in the web-based social networking, there is very little mindfulness among the online customers and furthermore they don't favour purchasing on clicking it as the items recorded are less. By posting huge items in online networking, this apparatus would be an extraordinary achievement this year.

Customise Information:

The progression in innovation has prompted to a gathering of the client's information which would be useful in framing a client profile with the way of their employment, age, sex, region, interests, and so on. In the present year advancement ought to be more engaged by their own profile. Prescient investigation can help the shopping procedure in a much quicker pace. Thus depending more upon the information would be extremely valuable in making a successful advertising methodology.

Personalise the Quality Content:

As there is huge content on the web, individuals wouldn't concentrate much on every last bit of it. Yet, with a specific end goal to make the substance significantly more successful, the substance ought to be customised by the objective gathering. With the individual profile information accessible, substance ought to be made appealing as in trademarks, subtitles, online journals, and so on which ought to mix their advantage.

It is All about Mobile, Mobile:

As indicated by the present situation, everything has turned out to be helpful. Individuals aren't keen on conveying a portable PC or lean toward being before a desktop rather they pick a Cell phone. Any business ought to center advertising in the cell phone. Be it a substantial substance or a little one, it ought to be alluring to the portable clients and furthermore easy to use applications ought to be created to get the best benefit.

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