5 Important Aspects of Internet Marketing

The Internet has boomed especially in the last decade. It has provided an ample number of opportunities to businesses of every genre. Business owners have also realized the huge potential of the online world which has made them ponder about the various marketing strategies. Hiring an Internet Marketing Company has become a common trend for most of the firms. However, before investing your money in the various Internet marketing techniques, it is important that you keep in mind the below-mentioned 5 Important Aspects of Internet Marketing.

Importance of Content

This is one of the foremost aspects of successful marketing of a website. In today's competitive world, it is necessary to have a content that is unique and amazing to read. The only way to make your visitors engaged to your website is to serve them with quality and informative content. There is no point in posting useless or irrelevant content as it would put a scar in the minds of your visitors about your website.

Design of Your Website

The design of a website plays a pivotal role in the retention of visitors on your website. Thus, it becomes important that your website must be such that it keeps your visitors engaged and prompts them to explore more. This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

Be Social

The impact of social media platforms is not hidden from anyone. With the advent of smartphones more and more users have become active on these platforms. With the perspective of businesses, social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account on these social media platforms and start promoting your business. This is beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their products in the minds of the visitors.

Building Links

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results. In today's time, quality is all that matters. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will do wonders for your website.

Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing is by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

Conclusion

All the points that are mentioned in this article are considered really important for effective Internet marketing. Each aspect has its own importance and must not be neglected. Following them will prove very helpful for your business website.

Do let me know your view about the article in the comments section below.

Morris Edwards is the blogger here. He is working for Awebstar, providing Affordable Internet Marketing Services in Singapore. If you want your business to rank higher in search engine results Awebstar can prove to be your right choice.

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Capturing Your Social Media Success With an Analytics Tool

You work hard at ensuring that your content produces positive results for your business. However, without tracking the results of your social media efforts, you won't really have a clear understanding of how you are doing. Are your efforts really paying off? The only way to know for sure is to capture the results using an analytics tool.

Using the right approach
In some respects, there is nothing that is more important than your content and the results that it produces for your business. It is important that you do not discount (or underestimate in any way) what a powerful and important tool social media is for your business. Hopefully, you are interacting on the most appropriate social media channels for your particular business.

It is important that you become very well acquainted with those social media platforms so that you can be certain that they are right for your business. That also means that you need to understand exactly what they have to offer and how you can leverage all of their features (or, at least, the ones that apply to your business) for maximum benefit.

After you have successfully increased traffic, the next thing that you need to do is to measure the results of your efforts. You will do that through an analytics tool. The reason that it is so important to capture that information is because the results will show you in which areas you are doing well and in which areas you need to improve or make some sort of change. That information will prove to be invaluable to your business.

At this point, you may be wondering exactly what you need to do to track your social media efforts.

• Establish objectives that are tied to you social media interactions: It is very important that you have objectives toward you need to work before you actually make the effort to capture the analytics. You will want to establish those objectives when you are creating your social media marketing strategy. It will serve as an important part of your roadmap. If you stick with the plan, you will eventually achieve those objectives successfully. Your objectives should have the following attributes: they should be precise, measurable (as we have already discussed), realistic, relevant to what you are doing and what you stand for, and they should be accomplished in a timely manner.


• Choose an analytics tool: Once you have gotten to this point, you will need to choose an actual tool. Google Analytics is one of the most popular tools and it will probably serve you well. If you choose to use Google Analytics, you will need to set up an account so that you can connect with your metrics. After you have done that, you will be able to generate reports with the results of your social media interactions.


• Establish the goals of your analytics: You may be surprised at what you discover once you start tracking your social media activity (both positive and negative). Gathering analytics will help your business in many different ways, including allowing you to understand how to increase your return on investment (ROI). The analytics will give you a very clear idea about where you need to go with your efforts and where you should not waste time or effort.


• Interpreting your analytics report: The report is important for your business because it helps you to understand how your social media efforts are impacting your business. The report will cover important issues such as a general overview of your activities, referrals within the various social media networks, the level of engagement of your target audience members (which also includes how and how much those people share your content with other people), information about your landing pages, your ability to track how other people are linking to your website as a result of your content, the number of conversions that you are able to achieve, the number of social buttons that other people have clicked on (that is, of course, tied into engagement as well), and the increasing number of users to your website.

What to do with the results
Once you have captured data on your social media activities, you will need to capture that data in one place. It is very important that the data align with your social media objectives. The more buttoned-up and organized you can make the information, the better it will serve you in the long run. You will definitely have occasions going forward in which that information will come in very handy.

Conclusion
All business owners need to capture the analytics from their social media activities. That is the only way that they (and you) can determine if your efforts are well spent and if they are paying off or if you need to focus your efforts elsewhere. It will ultimately save you a great deal of time and effort. You will be able to choose which aspects of your efforts are most critical to your success and you will see that capturing that information will help you to achieve your goals more quickly and easily than you would otherwise.

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SEO Tips to Get Your Website to the Top of Search Engines

When it comes to the success of digital marketing and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization. Although this tutorial is not guaranteeing you the first place in major search engines, it does point out what one needs to do to be in the Search Engine Optimization game.

It is much easier than you think and this article is to guide, help and provide you with the basic and key for successful search engine optimization:

Step 1. Choose the right keywords

It is tough to be the best at everything and that includes Keyword Optimization. The first step of reaching the top of search results is identifying the right keywords. It can either be a single or multiple words or entire phrases. As you might already be aware of, most searches on the internet are made in the form of a question. Therefore, before you start writing down the keywords, you need to decide which keywords you want to focus on. These are the words people would type into the search engines in order to find your page, blog, website or product.

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word "shoe" is way too general. However, "Where can I find cheap shoes online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites will normally dominate these top spots. So, "the best holiday destination in Europe" is a much better phrase to focus on.

Here are my top tips for choosing the right Keywords:

1. Start with customers

Think about who your target audience or customers are. What are they likely to type into the search bar when they are looking for answers where your services can help them? Why not ask existing customers what they would search for?

2. Weigh up the competition

Although it is important for you to choose words that many of your target audience might be typing into search engines, they should not be words that bigger companies with the most muscles and bigger budget will compete for.

3. Use Google tools

Guess not only. Google has several good tools which can aid you find what is popular to search.

On Google Trends, a public web facility based on Google Search engine, shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages including a list of popular searches. You can also enter keywords and see how popular they are, compared with other phrases and ideas on similar terms - in order to choose the one that most are looking for.

You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise, you can just create an account and select using the "Keyword Planner" under the "Tools" menu.

Step 2. Customise Your Content

Once you have successfully chosen your keywords, there are a few other things you need to do in order get your site ranked high on search engines. One of such things is content creation. You have to create and distribute relevant and valuable content (such as speech, writing, photograph or any of the various arts) that attracts and engages your well-defined target audience. Content marketing helps us to attract new customers and build loyalty with existing customers.

For existing customers, this could also mean they take part of the relevant content that creates additional sales by learning more about your offer, and is more expensive products/ services than they have done previously. The following are few tips to consider during content creation:

1. Working actively with texts

Use keywords in the title and preamble of all the pages. Also, include the keywords in the body, the much higher up it is in the text, the better it is for your ranking.

However, be careful not to use your keywords too much. Google may interpret your site as a nonsense page which is only trying to attract traffic and you go down in search results. A rule of thumb is that your content should feel natural and interesting. Which of course is also important for your visitors.

2. Do not forget your photos!

Rename even your photos with your relevant keywords. This will make it possible for search engines index them and you can get hit even in image search. If you have the opportunity to enter an alternative text for each image, do not let go of such an opportunity.

Step 3. Get visits and links from others

The most important thing for search engines is to deliver good and relevant results, remember that's their primary business. Therefore, priority is given to websites that Search engines deems others rate high or think is good. An example is sites with links and many visitors who stay long to engage with the site. Therefore, this is really important to:

1. Make sure to get a lot of visits to the page

Ask family and friends to visit your website. Get the link or URL out there as often as possible, for example, you make a video, put it up on YouTube and the links there - but incorporate all the content on your site and link to it there.

2. Ask others to link to your site

Ask friends, business partners or customers to link to you, perhaps in exchange for a link back or share interesting tips in your field and let others get put up pieces of contents with a link to you.

3. Share your site on social media

Sharing your website and contents on social media (not forgetting Google+ Google for obvious reasons) is extremely important. It can provide visits to the website, more traffic, attention and higher rankings

4. Get visitors to share

Get others to share your site and contents on social media, using "share" buttons. AddThis is a one of the free tools allows you to instantly share or bookmark pages with one easy-to-use tool. AddThis can also get statistics on how much your content is shared.

Step 4. Revise the technical

Even how your site is built technically is important for your rankings. Here are some things you can do:

1. Use Google Webmaster Tools (Now Google Search Console)

The Google Search Console (aka Google webmaster) is an amazing tool which offers many tools that will aid you to thoroughly analyse your site. From this analysis, you can work on problem areas to make your site rank better on Search engines especially Google

2. Make Your Site Mobile Friendly,

With a good percentage of the world's population owning mobile devices these days, it makes sense to make sure that your site is mobile friendly. Mobile users also expects good mobile experience when they visit site.

If your site is not mobile friendly, it may rank lower in searches from mobile phones. Google recently Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results, therefore you can't go wrong with this offer.

3. Make sure the page is fast

A site that takes a long time to load will rank lower on search engines. Google has indicated in the past that site and page speeds is one of the signals used by its algorithm to rank pages.

Page speed is also important to user experience, the slower your site/page speed the more likely you will have high bounce rate and lower average time on your site. Some of the great tools which can help you with your site speed is Google Pagespeed Insights and GTmetrix. This are tools that empowers you to make decisions that increase the performance of your website.

Step 5. Use Web Analytics Tools

Use analytics to measure the outcome of your efforts or to determine which areas of your site are doing well. Google Analytics offers free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.

Example: Google Analytics enables you to track the visitors to your store, and generates reports that will help you with your marketing.

Under the "acquisition" in Google Analytics select "all traffic" -> "Channels" -> "organic search" so you can under the "keyword" to see which keywords drive the most traffic and the "source" which search engine. Using Google webmaster tools, you have access to them in Google Analytics under "acquisitions" -> "search engine optimization".

Step 6. Use Google AdWords

Business regardless of size, wants to be found on the first page of Google. Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it's profitable.

Many businesses use Google AdWords to archive these by creating highly effective advertising campaigns to market their products and services, drive traffic to their website, and ultimately, increase sales.

I hope this article has given you an in-depth view of keyword optimization and you find one or more of the above tips useful.

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Internet Marketing For Beginners - 13 Tips For Massive Traffic