How A Content Upgrade Will Build Your List On Autopilot

Every online entrepreneur understands the importance of building their list of prospects and customers. Whether offering a free opt-in incentive, or selling a product or service, your customers should feel like they receive many times more value than they are expecting. This is true with list building content upgrades, just as it is with everything else you do.

What Is A Content Upgrade?

The name implies, a content upgrade is extra information that upgrades the content that someone has just read. For example, let's say your reader has just read your blog post about 'Cooking The Perfect Chocolate Chip Cookie'. If that web surfer has read your entire post, that means they are very inclined to receiving more information on that same topic.

Offering a checklist or report with '10 Quick and Tasty Cookie Recipes' would make sense as a content upgrade in this scenario. Improve on the information you offered in your blog post, 'upgrading' the knowledge, information and/or resources on that topic in exchange for that reader joining your email list.

More Value, Quickly Delivered

Checklists and other lists make great content upgrades. Your reader can digest the information quickly. Web surfers these days are highly distracted, and have short attention spans. They don't want to commit a lot of time towards consuming content, even if that content provides value. So make your content upgrade short and sweet.

You should also make your content actionable. Describe a 'simple win' scenario where your reader can notice some real improvement in his or her life because of the information contained in your upgrade. In the above example, a short checklist that offers 10 quick recipes is a high value resource by anyone who was reading your cookie blog post.

Build Your Email List

The quicker someone can experience and benefit from your content the better. That is why content upgrades for building email lists seem to work the best when they are short pieces of easily digested content. On your side of the equation, this means you can make multiple content upgrades quickly and easily.

Your reader gets a quick win. They don't have to spend all day reading a lengthy piece of content. They can realize value very quickly. You don't have to spend as much time in the production process as creating traditional opt-in bribes, your conversion rates soar, and you add one more happy follower to your email list.

Writing a content upgrade for an online audience is very different from writing for an offline audience. It's hard for some people to master because it means giving up old ways of thinking and embracing a new style. Throw out your traditional old-school writing rules and discover the easier and faster way to connect with your audience with this free download: 

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You write amazing content and you post it for all the right people to read. Then what happens? Either your content makes a big splash or it doesn't. If the impact isn't there, there are things that you can do to change that. It is all in the targeting.

It is all in the story 

Every piece of content that you write must have a story in it. You don't want to tell the same story every time but each story should be filled with interesting, compelling words that resonate with your target audience. Your story is a demonstration of how human you are and how much like them you are in so many different ways.

Timing is critical 

Although your content must be top quality and it must contain all sorts of things that will make it draw attention, there are still other elements that go into the formula that will make it successful. One of those things is timing. At this point, without a doubt, you will have established the correct (and most appropriate) target audience before this point. Of course, it goes without saying that your content is perfect (or, as close to it as possible) before this point as well.

Now, all you need to worry about is when to post the content for maximum impact. Of course, you probably understand that your content must also be in the proper format, use of language, and the appropriate device as well.

At this point, it is probably helpful to examine the various aspects of this more closely.

• Posting to the appropriate people: The first concept that should drive you is that your content should be married to your target audience. Obviously, if the content is not of interest to your target audience, they will not read what you are posting. If that is the case, you will not have an opportunity to develop any sort of meaningful relationship with them. Without a relationship, you won't get anywhere. Your content will need to resonate with your target audience members. Your story will need to connect with them on an emotional level because the experiences that you are discussing are their experiences too. Your story must be extremely personal to them.


• Posting the appropriate content: When it comes to your content, it does not go without saying that any content will do. Your content should be well-thought-out and well executed. The truth is that you have taken a great deal of time and effort to establish exactly who your target audience members are and you have taken great pains to make sure that your content truly speaks to those target audience members.


• Posting in the appropriate place at the appropriate time: This is one of the most critical aspects of your content's success. It is very important for you to establish a solid relationship with your target audience members way before you reach this point. Assuming that you have been able to do that, you will come to understand their habits and preferences as far as reading posts online and interacting are concerned. That will drive you to post your content in the right groups and at the right times of day and on the most effective days of the week. It isn't that difficult to establish this. It is just that you need to wrap your mind around those concepts for them to work for you.


• Posting in the appropriate format and on the appropriate device: This is more important than you might think. Considering how many people view their content on some sort of mobile device nowadays, it is important that you optimize your content accordingly. The average business person is most likely not sitting in front of the computer on the desk, waiting for content to come in. He or she is on the go, attending meetings, etc. Content must be at the person's fingertips wherever he or she happens to be at the time.


• Using the appropriate language: The language that you choose for your content is an extremely important part of how you communicate and although you never want to lose your individual voice, you will want to use language that the target audience member can respond to positively. Your voice should be clear, concise, and beautifully expressed. There is no doubt that the other person will respond well to that.

Conclusion 

You write great, focused content because you are great at what you do and you have a deep understanding of your target audience. Your content should always be focused on the maximum impact that you can achieve. It is important that you are clear about your niche and your audience. If you follow the approach that was discussed here, you will start to see positive results that will make a tremendous difference to your business.

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Leveraging Google Traffic With the Hashtag

Valued Reader,

It is impossible to share all the traffic tactics I have discovered in a single post, for now we will take a look at leveraging Google Traffic with the Hashtag. What this ultimately result to when leveraged correctly is Google Page One Exposure. Not Page One Ranking, but Page One Exposure and there is a huge difference between the two.

There are several methods that will result in Google Page One exposure, which is also how you build High Authority Back Links to your site. This in turn boost the Google Ranking of your site, everything online has a purpose, but more importantly a sequence.

By using this same Hashtag tactic and literally pressing a "button", to see what happens. To my surprise I found my posts with Google+ on the first search result page. You are going to be using the keywords you wish to target as Hashtags, no more that 2 - 3 Hashtags per post. Remember that content is the only magic wand to conversion of any kind.

Targeting the Highest Converting Hashtags

If you would like to know which Hashtags are trending on Twitter, then you need Hashtags Dot Org. Simply log in with your Twitter Credentials, you may also want to Follow Hashtags Dot Org.

You will see the following options; Trending on Twitter, Twitter Terminology, Why Use Hashtags?, What's The Point?, What is a (#) Hashtag?, How To Start a Hashtag, History of Hashtags, Allowed Hashtag Letters, Hashtag Analytics, Twitter Etiquette 101.

For the purpose of this demonstration you want to click on "Trending on Twitter". You will the results to the Upward or Downward trending Hashtags, but more importantly the Most Popular Hashtags. Please base your selection of Hashtags not only on your profitable niche, but also the keywords you wish to rank for.

So now you know how to obtain the most popular Hashtags, great. Now what, where and how can you use them to focus on Google? All you will need is your free Google Account.

Once inside your Google+ Profile you will see two options which you want to focus on next. They are "Collections" and "Communities", which are pretty much like Facebook Pages and Groups. A collection is like having a Page, and the Community will mirror a Group. Just to give you a basic idea of the difference between the two.

Creating a Google Collection

This is done by simply clicking on "Collections", and then easily create a Collection. But similar to a blog or website, you want your title and content to target all 3 categories of Keywords you wish to target. Short Tail, Long Tail and Anchor Text.

Now your Graphic content is equally important, if not even more so because you wish to attract attention. Colour plays a very important role when it comes to conversion... just a thought. But also you want to share royalty free images, so you don't step on any toes.

There are several sites that will provide you with high-definition images within just about any niche you can think of. You simply enter "Royalty Free Images" into your web browser, and check out the sites on the search result page. Take your time and find which sites will provide you with exactly what you are looking for based on your profitable niche.

Now a great idea would be creating a collection focusing on something like your blog, so you share your blog content and expertise within the collection. Never share Any Affiliate Links Anywhere on the Internet, a professional post will always present a link to a dedicated domain like a blog or website. Your aim is to get those visitors to your own personal site, and get recognized as a Professional.

Once your collection is created, you are ready to create your first Community too. But don't post anything yet, we will get to that. For now you just want to create One Collection and One Community, so we can work from there.

Creating a Google Community

Pretty much exactly the same as creating a collection, but bear in mind the similarity to a Facebook Group. Again you must target your keywords in your Community Title.

Once you have successfully created both your sites, it's now time to add the "Secret Sauce" by adding your first posts. But don't just flood your profiles with random posts, be objective and target your audience.

While using the Hashtags you selected, you will now need interesting and useful content to populate your Collection and Community. You need to inspire an audience's curiosity to want to know more, once that happens you will gain followers automatically. And when targeting is done correctly you will gain followers who are actually interested in your content and solutions.

Once you have populated your Collection and Community with keyword rich content and the Hashtag, you also want to share your posts to all your social profiles. Google allows you to share your posts to your Google+ Profile, Facebook and Twitter or even copy the post link should you wish to present it elsewhere.

A Collection and Community is like a sub-domain within Google, so when your posts show up on the first search result to a certain keyword then those visitors are ultimately directed to your blog or website. Remember, always try to share posts with links to your personal domains like blogs and websites, your affiliate offers should be promoted only there.

There is only one other place you should promote cloaked affiliate links and that is to your own email list subscribers, but that is an entire eBook on its own.

Remember that this is a traffic tactic and not a magic button, you need to sacrifice the time to master the sequence. This includes establishing the best dates and times to post that will result in the best conversion. This article is like a structure for you to build from.

Wishing You Prosperity,

Successful People Are Only Dreamers Who Refused To Give Up -

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Insight

The post below is a trifle long but it is so full of useful info that I decided to keep it in. There are many tips that I resonate with that are straight out of the bible of many a top level marketer, on mindset, time management and personal 'bad' habits. Well worth persisting with right to the end.
Ray

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