Mistakes are inevitable.We all make mistakes. Some are big and some are insignificant. But when it comes to business, every single move adds to the final impact. Therefore, even an unseen mistake can cause serious damage and can affect the entire business operation.
Email marketing is one of the prominent channels of marketing used by businesses today. It not only helps businesses to position their brand and engage prospects but can also help in attaining astronomical sales revenue. Therefore, it becomes crucial for every marketing professional to be cautious while triggering an email marketing campaign. Here we mention 7 mistakes that should not be part of your email marketing campaign.
Mistake #1: You send without testing
Confidence is the key to success, but do not forget that we are amidst the ever-growing jungle of PCs and web-based email software. Businesses gain confidence by spotting flaws and resolving them in just few minutes testing a message in popular email clients like Gmail, Hotmail, Outlook, etc. Ensure that all the links work properly, images load correctly and there are no spelling or grammar mistakes. To get maximum return from an email campaign you must lay emphasis on how the message is displayed on various email programs. For an intense review of the message you can use services like Email Analysis. Moreover, if you are managing a campaign at pro level, A/B testing can always be fruitful in testing variations of the same message on a sample list, and then trigger the best performing one.
Mistake #2: You do not bother about a permission based mailing list
Unless you have recipient's permission, anything you send through an email is almost a spam, which is strictly against the law. Today, numerous businesses take shortcuts and purchase email lists and compile them in an unethical way. Do not forget, that spam also hampers your brand reputation. Read all the information on CAN-SPAM act to be well informed. Being aggressive sometimes drive businesses towards desperations, which leads to these unethical tactics. You can go through the Federal Trade Commission website to take corrective actions to mitigate the damage caused by your past mistakes.
Mistake #3: Yours choice of "From" and "Subject" are really poor
7 Email Marketing Mistakes to Avoid to Run a Successful Campaign
After the mailing list mistake this is another common one the email marketers usually commit. Pay special attention to "from" and "subject line". It is a fact that your prospect takes a fraction of a second time to decide whether to open an email or not. In case, the recipients don't recognize the sender, it takes no time for them to move on or deleting the mail.
Mistake #4: Poor call-to-action usage
You run an email campaign for a purpose. And you want the readers to take a decision on reading your mail. You may want them to go to your website and register or download a piece of information or take a similar step. Whatever the objective may be, make your call-to-action statement simple and clear. Also, make sure that the landing page you choose to make your visitors land after clicking takes them to the right page to ensure your readers get what they want.
Mistake #5:You put graphics everywhere
It's a common mindset that graphics excites the readers and compel them to stay engaged, but the fact is that such days are gone.Today's readers are aware about their needs.Too much graphics can over shadow your primary message and may cause slower download speed that can turn off your readers.So, keep yourself away from such pump and show and be concise and to the point, thus helping the reader to take an action.
Mistake #6: You do not optimize your emails for mobile devices
7 Email Marketing Mistakes to Avoid to Run a Successful Campaign
The volume of mobile users is ruling the internet realm today. You have to be quite assured that your emails look good on mobile devices. Moreover, they should also be user-friendly for your subscribers. Make sure that all your buttons, links, call-to-action are big and distinct so that the readers don't accidentally click on the wrong links.The layout, responsiveness and compatibility are vital factors to ensure readability irrespective of devices it is viewed on.
Mistake #7: Your blind belief on purchased list
Businesses, especially the startups often show a strong affinity towards readymade mailing list. However, today most of the reputable email marketing agencies won't suggest you to email on a purchased list as they don't want to get dinged by spam complaints. But the right reason to not to go for a purchased list is the results. They can be so shocking that you would probably want your money back. Be patient and focus on building a list for a loyal consumer base. Remember, great email programs were not built overnight; it takes time to build a list that really works.
What do you think?
Have you ever made any such mistakes with your email marketing? Readers, if you think that you have dealt with a tough situation with your email marketing then please do share your experience below the post. We are always eager to listen and learn!
