The human race has consistently evolved from being a race with extraordinary social abilities to technological driven species which have developed numerous ways to communicate and spread ideas among large population within limited time period. The idea of communication has fallen from verbal communication to development of numerous languages to scripts and from writing paper notes to printing of books and newspaper.
The communication medium always plays an essential organ of the whole broadcast communication system. The printed newspaper, lighted advertisement boards, telegraph, televisions and internet are the keys to it. The invention of the internet is a sudden blow of technology that has biased the whole idea of communication and has created a new way through web pages based social interaction space known to be as social media.
Onset
Social media was started with an idea of connecting people from different parts of world together through a complex interconnected network of computer that are connected to bigger network i.e. internet. It has further expanded via intervention of generation of smart portable devices such as smartphones, laptops etc. Social media has given access to each and every individual to interact and share their views, any issues and share their experience over an exceptionally user friendly environment based on a webpage.
Being one of the most popular sources of amusement and social interaction - this platform has its own power of audience manipulation similar to traditional newspaper and televisions which make it a great market to invest on for advertisement. Most of the popular players in this arena namely Facebook, Google etc. have provided a space to these advertisement businesses. According to a research conducted over the people of different age groups ranging from 12-18, 18-21, 21-35, and 35-60 about their general usage of social media in a day comes out to be as 10-13 hours in a day.
The online platform at this time has become much big and better option either for advertising and creating awareness about anything from societal issues to new products which are about to hit market in next few days. Few lines of advertisement and marketing has come up with services that aim at using this domain for advertisement and creating awareness about their client's business or product which is known as a social media agency. These agencies are sound and target the top interest groups for their client and advertise their product/services to them through various social media platforms. For instance they utilize the help of these online platforms to advertise their client's services to interested groups via videos, banners and other textual or pictorial material to draw the users' attention about the product.
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