Friday, 25 August 2017
Tuesday, 22 August 2017
The philosophy of Stoicism - Massimo Pigliucci
It seems that I have been stoical all my life without fully realising it. You are never too old!
Sunday, 20 August 2017
Marketing Online For Business Startups
If an item as lowly as a Figit Spinner can take the Internet by storm in as little as three days and show up in class rooms across the nation a short week later, why can't your business power up and show up?
Let's max out a list of possible marketing options for your business online, within the next ten days and see if we can't send your business to the front page!
Are you ready?
- Facebook Fan Page. Invite your friends.
- Twitter #hashtags. Capture attention with keyword tags.
- LinkedIn Articles. Share with your groups. Tweet it out!
- Pinterest? Oh yes. Share your pictures. Show them off.
- Tumbler. Definitely, tumble out your release.
- Blogger. Share it. Reblog it. Invite friends to post it.
- WordPress. Reposting. News blast. Blog blast. Notify.
- Sumo. Kill it with Sumo, and share it everywhere Sumo goes.
- Yelp. Review it. Post it. Renew it.
- Amazon. Write it. Book it. Create a White Paper. Sell it.
- eBay. Auction block it. Post it. Reuse it.
- StumbleUpOn. Send it out with keyword precision.
- MapIt. Put your address on the map.
- Google it. Make sure you've registered your business with Google.
- Bing it. Register on Bing and show up on the wall.
- Yahoo it. Send it out to Yahoo News. Post it. Update it. Press Release it.
- Snapchat it? Of course, post a picture and meme it.
- WordStream it.
- PPC it.
- Banner ad and Press Release it.
- As your friends to share it. Scare it. Double dare it.
- Sing it. Make it a celebrity.
- YouTube it. Video and Audio share it.
- SlideShare it. Add the slides and words to it.
- Groupon it. Coupons work. Discount it.
- TRY to hide it.
- Secretize it.
Food places and coffee shops can invite tribute artists to come in for a visit. Imagine, photos of Elvis seated at the coffee bar with your customers? Or maybe your customers are younger and would prefer Taylor Swift. My favorite recent marketing event was a joint effort with a coffee shop /bookstore where a book signing took place, and we invited local football team members to come by and sign autographs.
Need an event? Find a local celebrity and send out the press releases. Be sure your Social Media is turned on!
Need to put your new business startup on Main Street? Jan Verhoeff knows how to schedule events, attract attention, and drive traffic. Contact her for more great ideas at http://janverhoeff.com
Friday, 18 August 2017
90 year old takes SIXTH DEGREE COURSE
Today on the news, a 90 year old woman, Joy Gibson. talked about the sixth University degree she is currently working on. Having covered philosophy; Shakespeare; Elizabethan costume (she couldn't remember the others) she thought it would be good if she could complete the seventh in time for her 100th birthday. Amazing, I'll have to recruit her for to promote my business.
You are never too old!
Heres to you Joy, to your success.

Pic - The Royal Shakespeare Theatre, Stratford upon Avon
FOR FREE ADVICE ON ACHIEVING A COMFORTABLE RETIREMENT INCOME go to
https://tiny.cc/2y17ky
You are never too old!
Heres to you Joy, to your success.

Pic - The Royal Shakespeare Theatre, Stratford upon Avon
FOR FREE ADVICE ON ACHIEVING A COMFORTABLE RETIREMENT INCOME go to
https://tiny.cc/2y17ky
Wednesday, 16 August 2017
6 MINS FOR THE NEXT 60 YEARS OF YOUR LIFE - A RANT
This fully endorses my mantra 'You are never too old', a no holds barred by view by Gary V of the potential of the 'Senior Citizens' who have given up. Often for no fault of their own having reached the age of retirement and feeling as though they are on the scrap heap they are just whiling the time away 'til they die.
Another of my 'mantras' is that 'you are born, you live, you die', the point is there is plenty of living left in you, all it needs is a 'spark' to ignite the desire.
Check out https://tiny.cc/2y17ky for a glimpse of what the future could hold for you.
You are never too old!!!
https://tiny.cc/2y17ky
Labels:
ambition,
attitude,
debt,
Family,
financial security,
Gary V,
Grandchildren,
grandparents,
Lifestyle,
Online business,
Quality of Life,
Retirement,
Second Income,
Social Media,
Work from home
Monday, 14 August 2017
Friday, 4 August 2017
You write amazing content and you post it for all the right people to read. Then what happens? Either your content makes a big splash or it doesn't. If the impact isn't there, there are things that you can do to change that. It is all in the targeting.
It is all in the story
Every piece of content that you write must have a story in it. You don't want to tell the same story every time but each story should be filled with interesting, compelling words that resonate with your target audience. Your story is a demonstration of how human you are and how much like them you are in so many different ways.
Timing is critical
Although your content must be top quality and it must contain all sorts of things that will make it draw attention, there are still other elements that go into the formula that will make it successful. One of those things is timing. At this point, without a doubt, you will have established the correct (and most appropriate) target audience before this point. Of course, it goes without saying that your content is perfect (or, as close to it as possible) before this point as well.
Now, all you need to worry about is when to post the content for maximum impact. Of course, you probably understand that your content must also be in the proper format, use of language, and the appropriate device as well.
At this point, it is probably helpful to examine the various aspects of this more closely.
- Posting to the appropriate people: The first concept that should drive you is that your content should be married to your target audience. Obviously, if the content is not of interest to your target audience, they will not read what you are posting. If that is the case, you will not have an opportunity to develop any sort of meaningful relationship with them. Without a relationship, you won't get anywhere. Your content will need to resonate with your target audience members. Your story will need to connect with them on an emotional level because the experiences that you are discussing are their experiences too. Your story must be extremely personal to them.
- Posting the appropriate content: When it comes to your content, it does not go without saying that any content will do. Your content should be well-thought-out and well executed. The truth is that you have taken a great deal of time and effort to establish exactly who your target audience members are and you have taken great pains to make sure that your content truly speaks to those target audience members.
- Posting in the appropriate place at the appropriate time: This is one of the most critical aspects of your content's success. It is very important for you to establish a solid relationship with your target audience members way before you reach this point. Assuming that you have been able to do that, you will come to understand their habits and preferences as far as reading posts online and interacting are concerned. That will drive you to post your content in the right groups and at the right times of day and on the most effective days of the week. It isn't that difficult to establish this. It is just that you need to wrap your mind around those concepts for them to work for you.
- Posting in the appropriate format and on the appropriate device: This is more important than you might think. Considering how many people view their content on some sort of mobile device nowadays, it is important that you optimize your content accordingly. The average business person is most likely not sitting in front of the computer on the desk, waiting for content to come in. He or she is on the go, attending meetings, etc. Content must be at the person's fingertips wherever he or she happens to be at the time.
- Using the appropriate language: The language that you choose for your content is an extremely important part of how you communicate and although you never want to lose your individual voice, you will want to use language that the target audience member can respond to positively. Your voice should be clear, concise, and beautifully expressed. There is no doubt that the other person will respond well to that.

Conclusion
You write great, focused content because you are great at what you do and you have a deep understanding of your target audience. Your content should always be focused on the maximum impact that you can achieve. It is important that you are clear about your niche and your audience. If you follow the approach that was discussed here, you will start to see positive results that will make a tremendous difference to your business.
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