If you have already heard about attraction marketing and know what it is, you already know so much more than many out there using the internet to grow their business. You have a feeling that it's exactly THE strategy for you and the perfect way for you prefer to come across out there, but are not entirely sure as how to get started.

Today we'll give you some tips here on how to get on with it right here, right now. Being an attraction marketer doesn't mean that you should not offer people what you have. On the contrary. It's the WAY you offer your product service or opportunity that is different.

The difference between attraction marketing and ordinary marketing is that you do not "spam" people, stuffing your service or product down their throat. This unfortunately happens all the time on social media and the truth is that NOBODY likes it.

And no one never really has built a long-term successful business that way. No top earner that I know of has built their empire using that method. They ALL used attraction marketing - and so should you.


Your focus is firstly on making relations with your prospects and THEN you start considering whether or not what you have is a good fit for that person. So distinguish between being an advisor or a seller. And distinguish between being intruding and being valuable.

So, let's get started shall we!

STEP 1   First of all you need to take a look at ALL your online profiles. Are they attractive?

Are YOU attractive? Take a look at your different timelines and see if you would be attracted to you. Is it positive, inspiring, fun, motivating, informing? 

Because that's what it should be. And when I say informing I'm not talking about product or company links scattered all over your personal profile. That is you being a seller. People don't like that, especially not new friends you make.

Imagine you add someone as a friend. The first thing they do is to go check out your personal profile. If they find advertising all over the place, they will know why you added them and they'll get out of there as quickly as possible. So first thing first. Your profile must be attractive, inspiring, informative and inviting.

STEP 2  Invest in yourself!  Buy a course on attraction marketing or a course with the strategy you'd like to start implementing. 

It could be a Facebook or an Instagram course. Education is essential!  To get better and being able to advice others you need to study.  Choose only ONE social media platform and become an expert on that. And make sure to keep your focus on that one platform. Also make sure to be active, engaging and interactive with other people on your platform.

STEP 3  Now start sharing some of the valuable content that you have just learned. Some of the tips from the course you are doing. Share, share, share. You can easily make a small cheat-sheet on 5 of the best tips you've just learned, save it as an PDF and share it with people in exchange of their email. Start building your list this way and send out emails to your list with the latest tips and tricks you learn from your course.

Invest, Learn & Teach say's Ray Higdon and you'll find that people will start reaching out TO you instead of YOU running after them.

And when THAT happens it will feel just amazing, believe me!

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Are You Ignoring Social Media Marketing To The Detriment Of Your Company?

In today's market, businesses cannot dismiss social media as a way to get good exposure to potential customers, as well as being able to enhance their company brand. In fact, social media has become a well-known and popular way for businesses to extend their reach in a very cost-effective and efficient manner. Social media sites like Facebook and Twitter have millions of registered users, with these numbers expanding immeasurably on a daily basis. In fact, if it were a country, Facebook would now be the largest country on Earth* - with an estimated 1.39 billion people logging into Facebook from month-to-month, that makes it bigger than the entire population of China that has 1.36 billion people. Therefore it would be a huge mistake for any business, small or large, to ignore the economic value that these websites could be to them.

Social media for business has many advantages and the prime one is that it allows you to reach out to a large set of online audience base who are telling you what their interests they have. There are entire groups of people who are telling the world that they have an interest in photography. They even tell you what level they are at when it comes to this space. Does your business cater to amateur photographers who are just starting to learn how to take better photographs? Search Facebook and you'll find groups of people who fit that category perfectly! Do you sell small dog outfits for breeds like Shih Tzus or Chihuahuas? Guess what! There are so many groups for these breeds of dogs full of doting owners who want to spoil their four-legged friends. And it is so easy for you to get involved in these communities and reach out to the group members.

In the past advertising online was so expensive. Search engine pay-per-click advertising tended to have the monopoly for these types of opportunities, but the problem was that it was so expensive, and you were often paying Google or Yahoo a few dollars for every click that people carried out on your ads, even if the click was made by mistake, or by a competitor who was trying to run up your advertising bill. The other problem was that you very limited when it came to controlling who saw your ad and would therefore, have the opportunity to click on it. In fact, the only control you had was to say which keywords should be searched before your ad would be seen.

With Facebook ads, online advertising has become way more affordable, and you have so much more control over who sees your ads. You can limit visibility by age, sex, religion, stated interests, location and even by purchasing history. And best of all, your ad costs will be measured in cents and not dollars.

The other benefit with social media is that potential buyers will often be influenced by the reviews and comments of previous customers of a business that they read online. If your customer satisfaction stinks, then perhaps this is not such good news. But for the more reliable and conscientious suppliers who take customer satisfaction seriously then this can be used to their advantage.

So what are you waiting for? If you haven't already it's time for you to take the social media's bull by the horns and to show it who's the master. If you don't know where to start, there are so many social media experts out there who are waiting to show you how they can help you and your business. Or, if you're more of a do-it-yourselfer, then there are numerous books and videos on YouTube or Vimeo that can help you get started. Make the decision to start building your own online marketing strategy today, and it is only a matter of time before your business will be enjoying the benefits of brand and product recognition on the major social media sites.

* http://www.huffingtonpost.com/2015/01/28/facebook-biggest-country_n_6565428.html

Earl Gardner is the founder and owner of Alchemy Digital Media, a website development and online marketing company in Fort Myers, FL. Earl has worked directly with many small to medium-sized businesses to help them develop and implement their own online marketing strategies and shown them how to measure success and re-organize their online marketing plans to help them get a better return on their marketing investments while maximizing their financial and personnel resources.

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Internet Marketing Is Simple - But Not Easy

There are many misconceptions about Internet Marketing circulating today. Some see it as a "Get-Rich-Quick" scheme - which it most certainly isn't. Others preach a message of doom and gloom: "It doesn't work; it's a rip-off; it's a waste of time and money" - which, again, it most certainly isn't. The more informed and open-minded see it as a great business opportunity which, like almost everything else in life, can produce great results for those prepared to put in the work - which it certainly is!

Whether you succeed at internet marketing is far more up to you than any other factors. For most people beginning an online business there is a lot of new information to take on board, a lot of new skills to learn. The actual process of internet marketing is well-known and easily understood. Almost any informational sources will tell you, it is just about following a pathway which has been trodden by many successful entrepreneurs over the last few years. By following in the footsteps of those who have walked the path before and doing exactly what they did you will succeed. This is good advice! You must be prepared to do what needs to be done with a single-mindedness of purpose. You can only reap what you sow. However, as I said in my headline, internet marketing is simple - but not easy.

The secret to success is through consistency and persistency. You will have tough days and exasperating failures at times but, if you are able to accept these and be prepared to learn from your mistakes, success will eventually come. Promise yourself that you will never give up however difficult it becomes at times. Many people are making very significant amounts of money from internet marketing so keep in your mind just what your success will mean to both you and your family.

"Anything worth doing is worth doing well", says the proverb. This is so true. Set out to do everything to the very best of your ability, follow your plan to the letter and don't be distracted. You are likely to be bombarded with all sorts of information offering a new way or a better way of running an online business. Keep your head down, keep your focus to follow the plan you have set out for yourself. Once you have begun to make money you can start to explore other options - and not before! Remember you are running a business which could ultimately change your life so treat it as such. Once it turns into little more than a 'hobby' your chances of success will be zero.

To draw on my musical background, all instrumentalists will tell you that practising scales is an essential part of learning to play well. However, not many would admit to enjoying practising scales. It is work that has to be done but takes willpower and commitment to do it. It takes a certain mindset to do this essential work. The enjoyment and satisfaction ultimately comes from using your improved technique to play the music you really want to play and to be able to play it better. I'm sure you can see the parallel.

My headline was "Internet Marketing Is Simple - But Not Easy" which really is true. The process is straight-forward but applying that process is not. Your eventual success, however, depends on you and your ability to see it through; to learn what needs to be learnt and to do what needs to be done. I wish you every success in your business.

Robert Hinchliffe is an experienced writer on the subject of internet marketing and related topics. If you have found this article of help and would like to learn more about how to earn money with a profitable online business, please visit http://www.internetmarketingmanual.com for further information on the subject. Internet marketing is the business of today. Discover how you can become a part of it.

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5 Inexpensive (And Even Free) Ways To Boost Your Online Business

Believe it or not, it is possible to promote your online business without spending a fortune in cash. In fact, you can pretty much do it without spending any money at all if you know what to do.

Here are 5 inexpensive ways to boost your online business.

1. Content Marketing

Content is king on the internet. It's one of your most important marketing strategies. Content marketing is made up of all forms of content such as videos, blogs, white papers, reviews, articles, reports, eBooks, video courses, email series and so forth. Content is necessary for selling, educating, engagement and information.

2. Search Engine Optimization (SEO)

Search engine optimization (SEO) is how you enhance your website so that it can be seen by the search engines and listed in their search results. Initially, there is on-page SEO. This concerns refining each page of your website with the right keyword terms, navigation, headlines and so on. Then there is off-page SEO. This is everything you do off your website to bring people to your website such as guest blogging, forum commenting, and getting authoritative links back to your website.

3. Email Marketing

Email marketing is one of the most effective ways to promote your online business. More people read emails online than any other activity, including using a search engine or social media. When you have an email addresses of a prospect you can send out discounts, sales information and free information to connect with your market and boost your brand.

4. Blogging

Blogging is a big source of traffic for many websites. It's a great way to get your message out to your audience. You can write the posts yourself or you can hire out a freelancer to do it for you. Blogging can take time to get into a habit of doing it, but writing a post a day can help gain momentum. You also want to consider doing longer blog posts, less often, to get results.

5. Video Marketing

Video gives you the potential to reach a huge audience who are looking for your products and services. Submitting relevant videos to sites like YouTube, Vimeo and other video sharing websites is a great strategy to boost your online business. Video provides a long-term impact and delivers the ideal interactive vehicle for your marketing message. You can literally make a video using your smart phone and upload it to YouTube in minutes.

For any online business to grow, it has to find new customers. There's a big potential marketplace on the internet, but it's also competitive. There are probably hundreds, if not thousands, of other websites selling products and services that are similar to yours. Here are 7 proven ways to find new customers online and increase sales: http://jonallo.com/find-new-customers-online/

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How To Build A Better Email List

How are you getting prospects and customers to buy from you? Building your email list is crucial to the survival of your business. It doesn't matter if you have an online business or a bricks and mortar business, email marketing is one of the most effective forms of marketing that has ever existed.

Building an email list means that you spend time getting email addresses for marketing from leads, prospects and customers. You can then send them information related to their problems and offer them products or services that provide solutions.

So how can you build a better email list?

1. Produce Valuable Content

While your audience won't see the content until they sign up to your email list and open your email, the content needs to be well written, interesting, and relevant to your audience. You want them to love it so much that they keep opening and that they share your emails with their friends.

2. Segment Your Email Lists

The more targeted each email list is, the more relevant the messages can be for your readers. By segmenting your lists when people make a purchase or click through on a link, you can make each email much more personalized.

3. Produce A Lead Magnet

You'll need an incentive to get people to give you their email address. Having said that, make sure the incentive is specific to your target market, to avoid visitors who just want the freebie and have no plan of ever buying anything.

4. Add Social Icons

It's easy to add social icons to your email messages. Include them on your email at the bottom, but also add a call to action asking your readers to share the email.

5. Use Creative Twitter Welcomes

You can get software to send automatic welcome messages to people who follow you on Twitter, like SocialOomph. While some people don't like them, they're still effective.

6. Get Yourself Interviewed

Find people who are looking to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you're expected to bring with you an offer to their audience. This offer can require an email address to receive it.

7. Host a Webinar

Webinars are a great way for building your email list. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.

8. Speak Offline

You can collect email addresses at events as a host or speaker. If you give a good, value-packed talk and presentation, people will want to sign up to your list.

You're not going to build your email list very fast with a bland opt in offer. If you're offering a boring, "seen it all before" report that doesn't address your visitor's problems with any urgency, they won't be enticed to give you their email details.To learn how you can build your email subscriber base with an opt in offer that your audience can't resist go to: http://jonallo.com/build-your-email-list-fast/

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Why Searching For The Online Marketing Magic Bullet Will Lead To Frustration AND Failure

Today I want to talk a little bit about this topic, because I find that it is very common. Especially in online marketing, we tend to think that there must be ONE way, a magic bullet, that is THE way to success. Fast. Here and now. And that this "Magic Secret" is known by the top earners, but they won't share it with us. What I have learned over the past two years in online marketing is that there is NO magic bullet. The top earners have NOT used a magic button to get where they are now and all though they might have SOME secrets they are not sharing with everyone, they know that the ONLY way to success is FOCUS, CONSISTENCY and HARD WORK.

PERIOD.

Now, let's look at why this aimless search will lead to frustration and ultimately failure and WHY being focused is perhaps THE most important work ethic you'll need. When it comes to social media there is no platform being better than the one you chose to focus on.

While some are crushing it on Facebook, Instagram is not working for them at all. Some find Twitter the best platform, while others use Snapchat or LinkedIn. I've seen known 6 figure earners with absolutely no activity on Instagram for example. What all these marketers have in common is this: they concentrate and focus on ONE platform and strategy only. That's it.

And this is what being focused means. Focus on ONE platform only AND stick with it! Once you get bored, because you feel nothing happens and start jumping around from platform to platform you are doomed. Doomed to fail. Why?

Because you need to put in the work behind your strategy over time to get the results you desire. No 6 figure earner started out with 20.000 followers on Instagram or leads pouring into their autoresponder every day. No, they built it up from scratch. They started out with 100 followers and no leads at all - just like you. I know, because I've been there to. If I hadn't stayed focused on my strategy I wouldn't have the results I'm getting today. I was jumping around my first 4 months and all though I concentrated on blogging, every time we had a training about a new platform I thought I had to do be on that platform as well.

And that is not possible.

Once you stay focused and put ALL your energy and work behind one single platform YOU will grow and YOUR business will grow. And once you do that you will not have time to get frustrated. IF that happens, you might have to readjust your expectations. And what I mean by this is that if you expect amazing results from day one, you will be disappointed.

Expect none or very little results in the beginning, whilst building your foundation. And remember even the smallest accomplishments are results. They are signs that what you are doing is actually having an impact on someone out there. A sign that what you are doing is having an effect. Results are not just sign-ups. Results are when you get likes, comments, messages, people reaching out to you.

Now, YOUR response to those small results in the beginning is what defines your success. If you ignore them, don't expect much.  But if you see and treat them like openings and react to them, reaching out to people, you may see some pretty nice results real quick.

It's a process and you have to work consistently on a daily basis for a good while. And that is why if you are everywhere, doing a little bit here and a little bit there it will take much longer time. Perhaps years before anything happens. This is where frustration takes over and the reason so many give up.

A time frame? I would say you need to work your one strategy for a minimum of 6 months, before you add a new one. It's really all up to you. Everything depends on how you react to those first small signs and reactions in the beginning that you get. If you don't react and expect that others should take action only you are placing the responsibility on someone else - not on yourself and nothing will ever happen this way. Once you take over responsibility and stop searching for a magic bullet and stop blaming outside circumstances you are on the right path.

And if you keep going you WILL succeed!

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After watching this, your brain will not be the same | Lara Boyd | TEDxV...

Content Marketing Trends in 2017

Content marketing has already evolved over the past several years and today it has become a key factor for any business or product to go through this unique marketing strategy in order to gain audiences. The purpose of content marketing is not only to pitch your product or services, but also give your audiences something that is relevant and timely to help them solve their issues.

As market standards are shifting, technology is evolving, and consumer preferences are being changed, "What they really want?" becomes a more difficult question to answer. Nowadays content marketers are required to evaluate the subjective situations and adapt emerging market trends at a faster rate than ever before. They need to keep updated with all the latest trends.

Data-driven Insights:

Assuring convincing, reliable customer experiences are the main target for marketing executives. Yet many marketers declare it as an overwhelming task to distribute the right content at the right time to the right audience.

As most of the audiences spend more time online with their mobile devices, there are enormous amounts of data to manipulate strategies for companies in every industry. To have the maximum impact, content marketing businesses should work on gathering, interpreting, and acting on data to turn it into valuable insights and actionable data-driven marketing campaigns.

Video and Live Feature:

Due to evolution in mobile technology, the demand for interactive video content is making a massive impact. It's a fact: studies have confirmed that visual marketing and content is powerful and humans get attracted to visual content faster. Consumers want something incredible that stands out, pulls them in, and connects them. Video and live streaming feature for content marketing will help your efforts stand above the rest. Social media platforms like Facebook are enhancing and optimizing their live video feature to make it easier than ever for users to promote videos and submerge themselves in the content.

Re-emergence of Email Marketing:

Even though many think newsletters are among a disappearing class of communications, email persists to be a critical approach to promote and grow audiences. According to a research, more than 205 billion emails are sent daily. Plus, the numbers are in actual consistently going up in many cases, demonstrating that email is on the rise as a source of information for customers. This figure is expected to reach 246 billion daily emails by 2019. So, considering email marketing in the coming years is highly recommended as its one of the rising trend these days.

Social Media Platform:

As social media websites are being used by many users every day. It has become one of the key part of human's life these days. Many startups and small business promote their organization and services on social media platforms like Facebook, Twitter, LinkedIn etc. The necessity of the promotion of content on these platforms has become essential due to its countless usage. So, content marketers should consider this uprising trend of promoting on social media critically and make the most of it.

There are many other trends as well that can be considered by content writers and marketers to reach millions of potential users to address their needs and promoting businesses. However, these are some of the most critical and rapidly rising trend for the coming years that must not be neglected.

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